What is Social Media Management?

In today's digital landscape, there is a social media channel for just about everything.

From micro-blogging to short 15-second videos, you can find anything in the mix.

For small business owners and marketers who want to succeed on social media, it can be hard to keep up with such a diverse and rapidly changing atmosphere.

Whether you are a small business just starting to market on social media or if you've been using it for a while, you can imagine how stressful (and chaotic) managing all the channels can get.

Each social channel comes with unique nuances and capabilities that influence how you publish and manage content.

This is where social media management comes in.

 Social Media Management Overview

Social media management is the ongoing process of strategically creating content, publishing, and monitoring your presence across multiple social media platforms.

Often social media management involves using automation tools.

 Why Is Social Media Management Important?

Social media is an integral part of building and maintaining a brand image.

84% of people with internet access use social media, so chances are, so does your target audience.

You'll want to create an excellent first impression of your brand for those who will discover you on social media.

When strategizing for your social media presence, ask yourself questions like “what's the biggest takeaway for someone who's visiting my brand profile?”

Remember to stay consistent across social media channels and align your social presence with your overall brand narrative.

You also must keep in mind all the social media trends that change how people use it, and adapt your messaging for each platform. Find the balance between staying true to your brand, and tailoring your message to fit the medium.

Consider this: social media users are engaging with visuals on Instagram, getting their breaking stories from Twitter, connecting with their family or attending virtual events on Facebook, getting inspired on Pinterest, discussing their professional lives on LinkedIn, and acting as content creators on TikTok and Snapchat.

For example, when creating content for Instagram, take extra care with your visual design. But when you’re on Twitter, make your message concise and timely.

Not only does the type of content and the audience vary from platform to platform, so do the sizing and formatting requirements. Even if you can post the same picture on Facebook that you did on Instagram, make sure your image is sized correctly.

Improperly formatted content won't instill confidence in your brand.

Brands have to tailor social media content for each platform, and social media management helps them do so efficiently.

But not all businesses embrace social media management or actively include it in their strategy. How do you know if it’s something you need to incorporate?

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