Why are customer reviews so important?

Surely, you know that customer reviews are important to some degree. After all, you’ve most definitely used some reviews to help you with a buying decision in the past.

Reviews provide social proof 

Therefore, we know right away that customer reviews can provide social proof for your shop and its products. This, in a very clear way, is building trust for your shop.

There are endless statistics showing the power of online reviews in terms on converting customers. Here are a few noteworthy ones:

Product pages with customer reviews receive 3.5 times more conversions than those without. 

Three out of four shoppers say they trust online reviews as much as recommendations from friends and family.

89% of online shoppers worldwide read reviews before making a purchase decision.

However, customer reviews provide many more benefits for your online shop...

Reviews can boost your SEO

Besides social proof, customer reviews can help your shop and products gain more visibility. How?  Through SEO (search engine optimisation).

In the eyes of Google, adding reviews to your website is comparable to adding fresh content to your website. Google’s web crawlers will scan websites for relevant information in order to decide where it should rank in its search engine results pages (SERPs).

This “user-generated content” provides your website with valuable keywords that will constantly be updated with the addition of new reviews (Google also loves websites that constantly add new content). Therefore, the more reviews you have, the higher you should rank in Google for your company’s most important keywords.

Speaking of search engines, we all know how important it is to get discovered through Google & co. Being able to rank on the first page of your most important keywords can help bring hundreds (or thousands… or even millions!) of visitors to your website every month.

Reviews provide useful feedback

Last, but definitely not least, you should consider getting customer reviews on your website because they not only provide your potential customers with valuable feedback, but they also provide it to you!

Remember, optimisation doesn’t just mean tinkering with a few website features and the wording of your ads. You can also optimise the customer experience as well as your product line.

If you get too many negative reviews about your customer service, for example, it might be time to consider some serious internal changes. The same goes for bad reviews for a specific product. If too many customers complain about a certain product, you might want to consider removing it from your product line.

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