What is
Google AdWords?
Adwords is
an advertising platform created by Google that makes it possible for you to
position your advertisement on the top or right-hand side of the search results
pages on Google and other affiliate websites.
AdWords
allows you to target internet user’s search queries and display your offers
every time they look for a similar product. The visitor then clicks on your
advertisement and it takes them to your site or landing page.
With
Adwords, your business listing can be displayed alongside the natural search results
when people search for specific keyword phrases in Google. Search results
displayed by Google Adwords are also called Pay Per Click (PPC) results because
you shell out money for every click on one of your ads. We’ve illustrated the
difference between the natural or organic search results and the paid Adwords
search results below.
What is SEO?
SEO stands
for Search Engine Optimization, and is a method of digital marketing that
focuses on making your website content relevant to search engines. SEO or Search
Engine Optimization helps you to rank higher in the organic, or natural, search
results. Properly implemented SEO optimizes your site in terms of keywords,
content, links, and other technical aspects.
By
optimizing these areas, search engines see your site as the most relevant
result, and, as such, put your site in a primary spot on the search engine
results page (SERP). SEO is the process of getting more traffic to your website
by getting the site listed and ranked highly for queries relating to your product,
market, or business in the natural or organic search results.
SEO Versus
AdWords
The best
practice is to use a mixture of both SEO and Adwords to keep your brand top of
mind for internet searchers. Even though you rank in top positions in the organic
search results, you should still consider using AdWords to target users who
might not be as familiar with your brand.
Here are a
few other factors to consider when debating how much of your resources to spend
on SEO and AdWords.
SEO requires
more time for results than AdWords, but can result in a high rank in Google for
an amount of key search terms. There’s no charge per click linked with the
organic search results, but on the other hand, ongoing work is necessary to
sustain your search engine rankings with SEO.
Adwords can
be switched on and off instantaneously, while SEO can take a lot longer to make
an effect on search results
Adwords
pretty much guarantees your business will be displayed in the search results.
There is no assurance you’ll rank in the organic search results through SEO.
SEO targets
high traffic keywords mentioned in your website. (Just don’t keyword stuff)
Adwords also
permits you to respond quickly to a shifting marketplace by targeting new terms
visitors may be looking for. This can be very useful for e-commerce businesses.
Adwords ads
are displayed on top of the organic listings. On some screens (particularly on
mobile) this area is all the user can see without scrolling.
Adwords
targets abundant variations that you have around particular keywords and allows
you to use negative keywords, so you can avoid ranking for terms that aren’t a
good match for your brand.
AdWords runs
on a variety of websites that register for Google Ads, so your site may gain
more exposure.
Adwords is a
rapid method for generating quality leads and sales.
If SEO is
stopped, the ranking of a website decreases over a period of time due to
constant algorithm updates by Google.
SEO also
optimizes the quality and quantity of incoming links to your website.
AdWords pulls
instant traffic from the start of the campaign. This is useful for new websites
or services and products that are seasonal.
In
Conclusion
You don’t
have to choose between SEO and AdWords. These are two very different tools you
can use to reach the same goal: an increase in sales and traffic.
It is also
very important to keep the user in mind. Above all, provide high-quality
content that is actually useful to your readers. Do not “over optimize” it to
get better placements. You need to keep relevant content that actually transforms
your clicks into business!
For more details on our products and
services, please feel free to visit us at Online Marketing Companies, Online
Marketing, Social Media
Marketing, Internet Marketing, Search engine
marketing
No comments:
Post a Comment