Why Content Marketing

Content Has Influence Over Other Strategies

Your content marketing efforts can have an affect on almost any other online strategy you have. For example:

• Want people signing up to your email list? Content can drive that.

• Working on SEO strategy? Relevant, quality content can help drive traffic and boost your SEO.

• Wondering what to post on social media? Sharing your blog posts is one important strategy.

• Want to find a way to connect with influencers or make other valuable contacts? Mentioning them in your content gives you a good excuse to reach out on social media.

• Looking for a better way to onboard your SaaS sign ups and give them the information they need for success? Do it with content!

Basically, content can form the basis of many of your other strategies, including as a lure to drive more traffic to your website.

Content Develops Your “Voice”

Every business would like to have some kind of sway over its audience, right? Content is a great vehicle for developing an authoritative voice and cementing your brand in the minds of your audience.

It’s about building authority and reputation, even a voice of influence. Smart content communicates that you are a desirable business to be following.

Content Marketing Is Cheap

Startups: unless you’ve received some kind of large funding round, you’re probably breaking out the ramen and trying to save on costs where you can. Usually the biggest chunk of cash is going into product development, and you’re probably needing to shoestring the marketing as much as possible.

You Can Leverage Established Audiences

We mentioned Design Pickle earlier and this was something they did well. He also mentions that booking the guest spot really gave him a push to actually get the content flowing, as he was accountable to someone else.

The key for your startup to best use this strategy lies in choosing established blogs which have a large audience who lie within your identified target audience. Keep a list or spreadsheet of those blogs and check as to whether they publish guest posts.

Good Content Can Be “Evergreen”

“Evergreen” content is the kind which never gets old. If you’re able to produce some good pieces, you will find they attract traffic for years to come. This means choosing topics which aren’t simply trends, because those will have an expiry.

What questions or problems do your clients have which will always require an answer? Those are the kinds of things to be targeting for evergreen content, even if you update them every so often for technology changes.

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