What Is Inbound Marketer

An online marketing plan, or rather a successful and comprehensive one, is a combination of numerous and varying marketing techniques. A powerful marketing plan includes social media marketing, content marketing, inbound marketing, email marketing, search engine optimization, growth hacking, website design and maintenance, lead generation, paid ads and so on. In most cases, customers do not know the differences between these methods and find it difficult to decide which specialist they need to hire for their business.

Inbound Marketing

Inbound marketers contrast themselves with traditional marketers, who use marketing methods like TV, print advertising, cold calling and so on. Inbound marketing is more techy and utilizes blogs, social media channels, emails, websites, etc. to increase brand awareness and attract new customers. Inbound marketers pride themselves that their method is unobtrusive, insightful, educational and helpful for consumers.

In contrast to outbound marketers who need to bring customers in, inbound marketers earn the attention of customers and make it easy for the company to get found by them instead. Inbound marketers seek long-term sustainable growth, and their primary goal is to make the company a thought leader in the corresponding relevant industry. Here are the main objectives of implementing inbound marketing:

Here are the main components of an inbound marketing strategy:

1. Keyword selection

Keywords help make your content more relevant and targeted, which increases the chances of attracting high quality leads. Content that includes more specific, long tail keywords is easier to rank up in Google and will catch the attention of those people who are really interested in your business.

2. Landing pages

Conversion-wise, landing pages are needed for all stages of the marketing funnel. Use long-tail, relevant keywords in the landing page content and make sure to create a separate landing page for each piece of promotional content.

3. Blogging

To achieve great results, inbound marketers blog on a consistent basis and ensure that their topics are directly connected to their ongoing campaigns. A crucial thing to keep in mind is that blogs should never be silent.

4. Email Strategy

Inbound marketers develop editorial calendars that allow them to send related emails before, during and after their marketing campaigns.

5. CTA Buttons

CTA buttons are needed for converting visitors into leads. The more interactive and visual the buttons are, the more conversions will take place.

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