Twitter is never lagged behind. They have also come up
with some unique features to help the business in the long run. Those are:
‘Go Live’ Button
for Periscope
Twitter acquired Periscope, which allows to see a “go
live” button while composing tweets. This button enables users to broadcast
directly through Twitter. It helps to expand the content types marketers. User
can use live streaming to compile and publish long-form thoughts and responses.
Native GIF Search
You can share your thoughts with the help of GIFs. In
2015, people shared more than 100 million GIFs on Twitter.
Uncropped Image
Twitter has come up with uncropped photo update and a new
view for multi-photo displays. This makes Twitter more visually appealing and
an engaging platform.
Anti-harassment
Features
Twitter has taken some serious steps to respond to
harassment and threats on the network with a series of features and services so
that people feel safe to use the platform. Those are:
Clear definition of abusive behaviour in the Twitter’s
terms of service
Bold functionality for blocking, muting, and reporting
abuse
Launched Twitter Safety Center and the Trust and Safety
Council
Facebook Vs Twitter
- Which Is Best
Facebook and Twitter are the senior class of social
networks, outranking freshman and sophomore sites like Instagram and Google+.
We’ve seen a good deal of other social media sites come and go over the past
decade, but Facebook and Twitter have both stood the test of time. The secret?
Their ability to pivot, adapt constantly and push social networking forward by
catering to both consumers and marketers.
Facebook
Statistics
968 million daily active users
844 million mobile daily active users
1.49 billion monthly active users
1.31 billion mobile monthly active users
83% of users outside of the US and Canada
Data provided by Facebook.com
Twitter Statistics
316 million monthly users
80% of active users on mobile
77% of users outside the U.S.
500 million tweets sent per day
Data provided by Twitter.com
Facebook Is
Reactive; Twitter Is Proactive
Facebook’s most common use is to keep people informed of
what’s happening. It’s become a scrapbooking site, where people archive
important moments in their lives. Twitter focuses on speeding things up, often
becoming a source in and of itself.
How Twitter is
Beneficial for Business Marketing?
Twitter is a brilliant platform that helps to market your
product or services to many people with a small tweet. If you hire an SMO
expert for Twitter marketing to handle your social media accounts, then only
you have to pay. Otherwise, the best part about this platform is that it is
absolutely free.
How Facebook is
Beneficial for Business Marketing?
Facebook, supposedly the most popular social media
platform, can be truly effective for business marketing if the posts add value
to the community. Atleast 70% of posts should cater to business tips, recent
events, local news, or survey questions.
It is essential as Facebook can help to enhance your
company’s exposure to manifold. Keep on sharing fun elements and important
updates with current and potential followers.
Research shows posts done between the time frame of 1 – 4
p.m. get the maximum clicks and shares.
Unique Features of
Facebook helpful for Business Marketing
In recent times, Facebook has many unique features that
are rarely available in other social media platforms. Some of those are:
Facebook Cards
Real-time Facebook Comment
Spherical Video
Pages to Watch
Facebook’s new Share Sheet
Liberal ad exchange
Invite Email Contacts
Detailed Analytics
Apps Analytics
Facebook Messenger for Business
Parse
It is hard to distinguish or exclude any feature from
this list as most of them play significant roles in business marketing.
Facebook Cards – It is a unique marketing tool designed
by Facebook with partnership with Moo.com, a printing service, to print them on
16 pt stock paper. It looks similar to profile and includes cover photos,
profile pictures, and contact details. If you order now, Moo is offering 50
cards for free on first order.
Pages to Watch – This feature is basically to watch and
keep a track of the competitors’ pages. Currently, it is allowing to monitor 5
competitors’ pages and to see the number of new likes on a weekly basis.
Invite Email Contacts – In the ‘Admin’ panel under the
‘Build Audience’ tab, Facebook has the option to invite email contacts to like
the business page. This can be done by many email providers as well as through
Mail Chimp, Constant Contact, iCloud, etc. But, there is a limit of invited
contacts up to 5,000.
Liberal ad exchange – It helps Facebook and app
developers to earn profit by displaying ads on mobiles.
Apps Analytics - This is a very unique tool that helps
app developers to understand the way people are using their app.
Facebook Messenger for Business – This new feature has
been added on messenger. Here, consumers can ask questions about anything while
shopping or send notification to the seller in case the product is defective.
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