Remember, however, that online reputation management is
usually a long term process, and could take about six months or more to
complete, requiring about two or four hundred hours of consistent work.
Create A Website
Making a website or updating a site with quality content and
using your name or business as the domain name is very helpful. Be sure to add
legitimate information reader or client will truly find valuable. Also, the
site should be updated with new content frequently. I highly recommend
WordPress and it’s thousands of free or low-cost templates.
Write a Blog
Writing a blog is probably one of the best solutions.
Posting instructive and engaging articles weekly or very frequently is
crucial. It is best to use a catchy
title, have good images (don’t swipe it: purchase it or use a Creative Commons
image), use headings to break the piece down into easy-to-read sections, and
insert one or two links back to your site.
Be Active On LinkedIn
For business connections, nothing beats LinkedIn. As with any social media site, completely
fill out the profile and make sure you include web site links in your contact
information. An additional online
reputation management tip: customize your URL with your name or business.
Attempt to Remove
Negative Links
Removing the negative post, link, image or blog post is
possible but frankly, however, it’s usually extremely difficult to delete
content once something has been published.
Politely contact the author or webmaster and professionally state your
case and request the item to be removed.
Be sensitive that you don’t want to open a “hornet’s nest” by reaching
out to the author, however. There might be options that an online reputation
management specialist might have, such as reaching out to Google too.
Create a Wikipedia
Entry
A Wikipedia article is extremely useful and since it is
highly valued by search engines, it will usually rank on the top of the first
page of Google and thus is a powerful online reputation management tip.
Creating one can be problematic, however. The entry must be
truly noteworthy backed-up with verifiable sources. One approach is to focus on major
recognizable accomplishments that can be documented, such as lectures giving,
awards won and articles published. Also
note that your article could be taken down by administrators or other
editors/readers if your achievements are not substantiated. Be aware that if
negative articles just came out, you could be “adding fuel to the fire” by
creating additional unwanted attention.
Create a YouTube
Video
YouTube and videos are extremely powerful ways to repair an
online reputation. Create one that
focuses on you and the positive things you do.
Keep it brief and as professional as possible, and offer useful
information. Using your smartphone could be fine so long as your are authentic
or provide great content.
Stay Clear of
Negative Comments
Don’t comment on negative content such as a review on
RipoffReports.com because it will only push its ranking higher. Tempting as it
might be to tell your side of the story, this will only make things worse so
avoid it.
Make a Presence on
Industry Platforms
Follow and identify good, interesting and useful platforms
specific for your industry, and add your online presence there. Be sure fill
out all the profile information, including links to your site and blog, your
photo, and links for key articles.
Write a Whitepaper
You are an expert in your field—whether it be mortgage
backed securities, rental properties in the Hamptons, or contemporary emerging
art galleries in Chelsea. Create a
detailed whitepaper or thoroughly written informative document on a topic of
your choosing, and then post it to a well regarded site.
Get on Relevant Blogs
Follow and good, interesting and useful blogs and online
sites for your industry, and add your online presence there.
Join Alumni Groups
Add yourself to undergraduate or graduate schools alumni
sites. Usually, sites with “.edu” domain extensions are ranked highly by
Google.
Update Your Web Site with Meta Tags Title and Descriptions
Be sure your web site is optimized, ideally for the negative
term. This could be complicated and
might involve an SEO or ORM expert but make sure your name or your company is
included in the title metatags of some of your pages. The page’s Title is the link that Google
displays when searching for you, and without it set up properly, the good
information about you won’t be found.
Be Active On Facebook
Be very active on social media sites such as Facebook by
posting good content. These should not
be purely promotional but should be geared to engage with your friends. Add images, ask questions, and comment on
other’s post at least once a day.
Tweet Daily
Google is using cues from social media engagement more and
more so after Facebook, Twitter is an excellent online reputation management
tip. Gain good followers, put out
helpful information, and link back to your site. Tweet consistently several times a day.
Add Images to Pinterest
Adding visual information to Pinterest can also be very
powerful. Comment on others, “like” and “Pin” compelling images. The best times to post images are after 8pm
or the weekends. Look to gain Followers too and develop Boards that are clear,
colorful and have a specific niche.
Post Images to Instagram
Although slightly depending on your industry, activity on
Instagram can vary, but minimally make an account and add your website in the
Profile section. Comment on others, “like” and add your own images you take
ranging from cityscapes, vacation photos, meetings locations, etc.
Complete Image Information
As mentioned above, images are more important than ever to
Google, and having a properly named image file is crucial. Be sure when adding images to blogs to make
sure all additional fields are completed.
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