If you use WordPress as a publishing platform
with which to operate your website and find yourself with the need to
incorporate some eCommerce functionality in order to support or enable your
business’ growth, you may be asking yourself which solution is better for you
and your business? Will you use WordPress or Magento?
On the surface, the two platforms may seem
similar. They both are highly customizable, are very SEO friendly, can be
extensively themed, and feature a strong online support community. In addition,
of course, they are both essentially content management systems, enabling you
to add, modify, and manage your content in a simple yet effective manner.
However, the differences become apparent when you examine their core purpose.
Furthermore, if you have some experience with
developing for WordPress, Magento’s complexity in comparison may be somewhat
intimidating. In this entry to our eCommerce blog, we highlight why Magento is
the preferred eCommerce solution for your business and provide some tips on how
to use Magento, while thinking like WordPress.
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WordPress is a popular open source publishing
tool and content management system. Upwards of 17% of the Web, or over 60
million websites, is powered by WordPress. Even eBay Inc., which owns Magento,
uses it to publish their blog. It is notable for featuring a plug-in
architecture and template system in addition to being very user friendly.
WordPress can be extended to support some basic eCommerce functionality through
a number of third party plugins.
Like WordPress, Magento is built on open
source technology. It is a feature-rich eCommerce platform trusted by more than
150,000 online retailers, including some of the world’s leading brands, ranging
from small websites to large multinational businesses. Magento offers a level
of functionality and customizability that provides merchants with the
flexibility and control to create online stores that fit their business needs
while also supplying powerful features like marketing, multi-store management,
mobile commerce, business reports, search engine optimization, and
catalogue-management tools. Magento’s CMS facilities also support the creation
of complex content pages, version control, and menus – much like WordPress.
WordPress is made up of a series of editable
Posts and Pages. When developing template files, Loops and function tags are
used to call the Page or Post content. Custom template files can also be added
and applied on a per-page basis. Magento features CMS Pages and they largely
function the same way as a WordPress Page. However, as is often the case in
Magento, something that can be accomplished through WordPress in a few quick
clicks is done in a more programmatic fashion by following Magento best
practices. For instance, to set up additional CMS Page templates you do not
simply create a new template file; in Magento you must also create a new module
that updates the list of templates available to it. The equivalent content call
within these templates is performed through a PHP method as follows:
The greatest difference between the two is
that WordPress has its programming contained within a set of sequenced PHP
scripts while Magento is object-oriented and spread across a great number of
files and folders. Further, whereas WordPress has relatively unique naming
conventions for template files, and those files are largely contained within a
single theme directory, Magento has several folders and files that share the
same name. In WordPress, a theme is contained to one folder. With Magento,
there are a series of nested folders. Template files and skin files are also
located in separate directories. Lastly, unlike WordPress where themes are
independent of one another, Magento features fall-back logic and relies upon
its default theme.
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