Search engine marketing: February 2016

Tuesday, 23 February 2016

Benefits of Social Media

Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

Your website's ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimization (SEO) strategy.

Social media sites provide you ease to contact your targeted audience in an efficient ways. Geo-Targeting is an efficient way that helps you to communicate with your audience by location. Social websites like Facebook & Twitter have featured tools that let you communicate with the audience irrespective of their geographical locations. You can simply set the location features as per your desires. Know your audience is the key of a business success. Social media have accomplished this need quiet easily.

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The most significant feature of social media marketing is the easiest way to reach huge numbers of customers. Social media is the cheapest channel to communicate with your customers. By this you can find your potential customers. New social sites are the most common ways to interact with your clients 24 hours 7 days a week.

Social media has changed the whole world as a small village. You can visit your competitors profile publicly and can keep a track about their services, charges, new events, discounts and sales, etc. Such things will eventually help you keep updated about market trends & new techniques.

As compared to the past now internet marketing has been taking all over the world. Social media marketing has minimized the challenge was faced by the marketers in past.

The most important benefit of social media marketing is its lower cost in comparison to the other internet marketing techniques. More than 84% marketing persons thought that 6 hours working is more than enough to catch more traffic.

Even if you think social media is not suited to your business or that you don't have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.

One the most stunning benefit of social media marketing is that it provides you higher conversation rate. Social media is the only channel on internet marketing where you brand acts like a human. There are many ways to increase your traffic through social media. Past 4 year analysis has shown that top 5 social media sites like Facebook, Twitter, Google Plus, LinkedIn and Pinterest are a good source of inbound traffic.

Importance of Backlinks

Backlinks are inward links that going to your web site or a blog. Backlinks are also known as incoming links. Backlinks are essential in terms of Search Engine Optimization because more the in links more the chance your site to come on top of search engines index.

Duplicate content can be your worst nightmare because it’s often hard to identify. Google’s bots are analyzing your website and look for duplicate content. If you have similar paragraphs or articles with what’s already indexed, there’s a chance Google will label your content as spam and take action against it.

To determine how engaging your content is, Google looks at how often users are posting comments on your website. Blog comments are also considered an update to existing content, so it is very important to make your users share their opinion.

Gaining backlinks is always great, and Google gives you more credibility, especially if these links are coming from authoritative domains. However, if your website is losing a lot of backlinks, this can have a negative effect on your rankings.

A very important factor to consider, especially if you are doing SEO for a local business. For example, websites from UK should have the majority of backlinks coming from other sites located in UK. It would make no sense to get links from Russian, Chinese or other parts of the world websites.

In Google Webmaster Tools, you can get some insights about your most linked pages. Usually, the majority of your backlinks will go to your homepage. However, if you have no other backlinks pointing to internal links, this may look unnatural in Google’s eyes.

Title tags are one of the most important on-page SEO factors of your website. Besides the content itself, this is how you tell Google what your article is about. Your title tags should contain or start with your main keywords.

Meta description is another very important on-page SEO signal. Each page should be optimized and contain a description of your content. Use your main keywords, but don’t abuse them.

While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google.

If you are running link building campaigns and building too many backlinks in a short period, Google might have a closer look at your website. If your backlinks profile is unnatural, your website is at risk.

A sitemap can help Google find and crawl your website’s pages. However, there is no guarantee that Google will index all of those pages. To increase your index and crawling rate, you should get more authority and reputation.

Links to your content have a lot of value and can also help you increase your visitors average time per visit. A good internal linking structure can decrease the bounce rate and improve the overall user experience.

Importance of Backlinks with SEO

If you exchange backlinks with a good and truthful site then it is OK but if you link with bad site then it would be dangerous to your site. The good practice of backlinks exchange will be making stand. There are following types of incoming links to your site:

1. One way inbound links. This type of in links gives you more value and better results. One-way incoming links are links that peak to your site from other websites.

2. Reciprocal inward links. It is not popular now days. Search spiders do not like these links like they do. I would be better to get one-way backlinks which give you better results and functionality.

For more than ten years backlinks have been the most important ranking factor in Google. There have been a lot of debates that backlinks will lose their value, and other factors will become more important. However, the truth is that it’s impossible to rank a website for a competitive term without having backlinks.

Matt Cuts stated that over time, backlinks will become a little less important, as Google is looking for new ways to evaluate websites. Nevertheless, for the time being, backlinks still carry the most value.

Lately, Google has improved their algorithm significantly, especially after Google Hummingbird update and now understands your content structure.

The length of your content is very important. Many studies have proved that the longer your content is, the better it will rank in Google. Needless to say, your content has to be useful.

It’s not just about the number of backlinks you have. It’s more about how relevant are the websites that are linking to you. Google analyzes your backlinks to determine if they are coming from websites related to yours.

The anchor texts used for your backlinks are critical. Google uses this metric to determine if you have over optimized your links to rank for specific keywords. Diversity is the key to a good anchor text distribution.

Don’t link to unrelated websites and sites that have been DE indexed or penalized by Google. Your external backlinks are recommendations to your users and have to be of very high quality. If you have to link to a low-quality website, it’s best to use a no follow link.

Few years ago, auto-generated content was very common along webmasters. Nowadays, things have changed dramatically, and websites that have such content are quickly penalized by Google Panda.

All major search engines give more credit to websites that load faster. It comes to no one’s surprise, considering most users expect a website to load in no more than 2 seconds.

Thursday, 18 February 2016

Internet Marketing New Delhi

It is important to optimize your press releases for those major news search engines in order to efficiently promote your business, in 3 easy steps:

1. Add in your press release at least 3 relevant keywords according to your target audience. In this way users will be able to find the press release from the search engines.

2. Add links in your press release pointing to your website’s correspondent content.

3. Create a database of directories, news and press release submission websites according to your target audience. In this way you will be able to distribute them, keep a trace of your actions and publications.

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If your press release has relevant keywords and links, the optimization’s benefits you can acquire from systematic press releases submission are considerable:

• Higher ranking in news search engines

• Directly reach your target audience

• Increase your website’s visitors from news search engines

• Increase your visitors’ database through your website’s newsletter or contact form

• Increase your business visibility

So get your pen, write an optimized, clear and attractive press release and grab the opportunities that news search provides to reach your online audience!

Rules to follow:

Consistent, Targeted Messaging

The most important rule for writing a press release is to make sure that it's centered on a single, newsworthy topic that's important to your target audiences.

Write a Clear, Concise Headline

Search engines rely heavily on page titles to determine ranking, and your press release's headline is its page title. For proper indexing by news sites, your headline should be between 2 and 22 words.

Use Sub headlines

While subheads are not included in page title tags, they are a good place to incorporate additional keywords that are not in your headline.

Add Meaningful Links

Use links in your release to direct your audiences to relevant additional content: Backgrounders and FAQs for reporters and analysts, product purchase pages and reviews for customers, campaign-specific landing pages, and so on.

Use Text Formatting for Emphasis

Bold, italic, underlined and bulleted text help emphasize key points in your release, break up your content into easily digestible sections and provide visual cues for skimmers to quickly pick up the gist of your news.

Include Your Company Logo

Build recognition by including your logo at the top of your release. It's free with any Business Wire circuit. Your logo is likely to be the first image people find when searching for your brand or organization name.

Include Complete Contact Information

Make sure to provide up-to-date phone numbers and e-mail addresses; reporters tell us that omitting these is one of their main pet peeves. Always include a way for media to follow up with any questions.

Search Engine Marketing India

Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?

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Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content.

Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.

The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive.

Panda

The Panda update was first launched in February 2011, though it has been updated several times since then. This update is designed to target sites with low-quality content and prevent them from ranking well in search engine results pages.

Sites that have pages of spammy content, too many ads or excessive duplicate content, for example, often experience Panda penalties.

It was recently announced that Panda was added to Google’s core ranking algorithm, which has caused considerable buzz in the industry.

Penguin

The Penguin update was first released about a year after the Panda update, in April 2012. The two are often grouped together when discussing Google’s big push to raise the quality of content that appears in search engine results.

This update focused largely on targeting spammy links. Google looks at backlinks as a signal of a website’s authority and reputation, taking a site or page’s backlink profile into consideration when determining rankings.

Back when its core algorithm was less sophisticated, people figured out that they could effectively game search engine rankings simply by obtaining significant numbers of (often spammy and irrelevant) backlinks?

Hummingbird

The Hummingbird update followed in the summer of 2013. This update was designed to improve Google’s semantic search capabilities. It was becoming increasingly common for people to use Google in a conversational way, to type their queries as though they were asking a friend.

This update was designed to help Google respond by understanding intent and context.

With this update, the development of content had to shift slightly again. With the emphasis on intent, Google was not simply playing a matching game where they connect the keywords in the query with the keywords in the content.

Content needed now to go beyond just the keyword. It needed to demonstrate an understanding of what users are interested in and what they would like to learn.

Mobile Update

The year 2015 saw several major updates that impacted content development. The first, Google’s mobile-friendly update, occurred in April. This update was unique because Google actually warned website users in advance that it was coming.

With this update, Google recognized that mobile was beginning to dominate much of search and online customer behavior — in fact, just a couple months after the mobile-friendly update was announced, Google noted that mobile searches had officially surpassed desktop. The mobile-friendly update forced sites to become mobile-friendly or risk losing visibility to sites that were.

Wednesday, 17 February 2016

Rules for Writing a Press Release

Style

• Answer the questions: who, what, where, when, and how.

• Ensure that your writing is clear, concise, and without jargon.

• Organize information from most important at the beginning through progressively less important information (the media may only use the first paragraph or two and they don't have time to wade through several paragraphs to get to the meat of the story!)

• Write about yourself in the third person, using "he/she" rather than "I".

• News releases are meant to be informational, not flowery or written like advertisements. Stick to the facts.

Headline

The headline should capture the reader's attention and is therefore very important. This may be the one factor that gets the reader to read the rest of the release. Here are some tips to help you create a catchy heading:

• Alliteration: "Florist fashions fountain from flowers"

• Use colons: "Wedding Flowers: A new look for an old custom"

• Offer business or consumer tips: "Local florist offers tips on making Christmas wreathes"

Tips to make your release more interesting

• If you can support the fact that your event is the largest or first, for example, you can use these superlatives in your news release.

• Use quotes and reactions.

• Look for ways to sell your story: a new angle or detail may help. For example, think of the times you have seen a story about someone who graduated from a university. It doesn't happen, does it? Unless that person is a senior citizen or has ten children or suffers from a disability. Bring your unique angle into your news release.

• Human interest aspects can sometimes be used to spark interest.

Layout

• Use a minimum of one-inch margins on each side of the page, with the body of the text of

Your release centred on the page.

• Double-space your press release.

• Complete the paragraph on one page rather than carrying it over onto the next.

• Use only one side of each sheet of paper.

Format

• Do not use abbreviations or acronyms when you first refer to someone or something. Instead, spell out the full name - Home Improvement Services - and then put H.I.S. after it in brackets. The next time you refer to it you can say H.I.S.

• When you use someone's name say: "Miss Jaonne Armstrong" the first time and then "Miss Armstrong" in further references.

• Use the names of both the city and the province the first time you refer to a location.

• When you mention a day use the date and year.

• Type 'more' at the bottom of the page when there is more than one.

Presentation Tips:

• Keep the release neat and attractive ('easy on the eyes').

• Use good quality paper.

• Print the release on your company letterhead or special news release paper.

• Proofread the release not once, but several times. Reading the release out loud will often help you find the mistakes you've missed; having someone else read over your release is even better.

Online Marketing Company India

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work right.

Last week’s news that Panda is part of Google’s core ranking algorithm has gotten SEOs buzzing about what exactly being part of the core algorithm means. Now, Google has shared some more information about that, saying that the algorithm is consistent enough to not require many changes in the future and can run with less hand-holding.

In a Q&A with Google’s Andrey Lipattsev, he spends a good amount of time explaining the confusion around what it means to be part of the “core” algorithm, and also why it is hard to sometimes define a Google update.

It is less about the functionality, which means it probably doesn’t change that much over time and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last? Or is it likes PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.

He also cites how Gary Illyes from Google tried to explain it on Google+ with this analogy:

I think this is really the worst takeaway of the past few days, but imagine an engine of a car. It used to be that there was no starter (https://en.wikipedia.org/wiki/Starter_ [engine]); the driver had to go in front of the car and use some tool to start the engine. Today we have starters in any petrol engine, it’s integrated. It became more convenient, but essentially nothing changed.

For a user or even a webmaster it should not matter at all which components live where, it’s really irrelevant, and that’s why I think people should focus on these “interesting” things less.

Andrey Lipattsev explains that Gary meant here that Panda is now part of the core ranking algorithm, and it means they do not need to know how it runs any more. It’s been tested, it works, and it can now run by itself without much worry.

Ammon Johns, in the hangout, then said, “Once they forgot how it works, it is core?” To which Andrey Lipattsev replied, “That is exactly right.”

Tuesday, 9 February 2016

Google Adwords

While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it?

How does Google AdWords work?

Advertisers bid on keywords in order to serve an ad which, when clicked upon, leads the searcher to a website landing page where a conversion goal, such as a lead generation or purchase, can be completed.

Advertisers compete against one another in the Google AdWords auction for select ad slots on the Google Search results page. Advertisements will appear primarily above or to the right-hand side of organic listings.

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There are three questions you’re going to ask to determine whether or not to advertise on a particular keyword:

1. Is the keyword searched in Google? If there is no search volume, then that tells you no one is typing that phrase into Google. There is no point in advertising on keywords no one is searching.

2. Is the person searching this keyword likely to buy my product or service? Or is the person more likely just doing research with no intention of making a purchase? In other words, what is the intent of the keyword? When starting out, you’ll want to advertise on what I call “buying intent” keywords where the person is clearly looking to buy.

3. Can I afford to advertise on the keyword? This question is important, but it requires a bit of math to calculate. So let’s take a look at that now.

Before you can finalize your keyword list, you must first make sure some basic “4th grade math” makes sense. This will prevent you from going after keywords where there’s no chance of being profitable. It’s better to run these numbers now before you’ve sunk time and money into a campaign destined to fail.

At this point, you now have a list of “buying intent” keywords that you’re confident you can afford. The next step is to reduce your risk by leveraging competitor intelligence. In most industries, you’ll find competitors who already have tested and optimized their AdWords campaigns. That means they have figured out which keywords, ads, and landing pages work and do not work in your market.

Your USP, or unique selling proposition, is what differentiates your business from your competitors and gives your prospects a compelling reason to choose you. In other words, your USP answers the question “Why should I, your prospect, choose to do business with you, versus any and every other option, including doing nothing?” You can thank direct response marketing expert, Dan Kennedy, for giving us that valuable question.

When it comes to AdWords, there are 3 important reasons to create a powerful USP:

1. First, a strong USP will generate more traffic from qualified prospects (encourage clicks on your ads) and repel unwanted leads (prevent clicks on your ads).

2. Second, a strong USP will skyrocket your sales conversion rates. So, not only will you generate more traffic because you’ll get more clicks on your ads, you’ll also convert more of your traffic into paying customers.

3. And third, a strong USP can eliminate price comparison shopping. This can be a game changer for your business because you’re no longer seen as a commodity. If you give your prospects a compelling reason to do business with you versus your competition, then price becomes a secondary issue, and you’ll be able to demand higher prices than your competition without hurting your sales.

Third, analyze your competitors, and look for an opening. The most important word in unique selling proposition is unique.

Best Ecommerce Platform for SEO

Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimization (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.

There are two major categories with e-commerce platforms: hosted and self-hosted. Hosted simply means that the company will host your store, while self-hosted means they will provide you with software, but you have to get your own Web hosting.

Shopify is quickly becoming favorite e-commerce platform. The user interface of the admin panel is simply gorgeous. Although it has its limitations, there aren’t many things I wasn’t able to accomplish with it. The biggest downside is the limited ability to change the checkout page. Although you have some control over it, it is minor. So if you’re trying to design the checkout page to be exactly how you want, Shopify is probably not for you.

Volusion is a similar platform to Shopify, except it is about a hundred times less customizable. It is quite locked down, so you cannot do much with it.

Big Commerce is similar to Shopify and Volusion. Although you can customize it slightly, it still lacks the total control of Shopify. It seems like you can implement Google Trusted Stores and Product Feed with their built-in functionalities, but trying to implement a different system would most likely be out of the question.

Magento, this is an e-commerce platform that has been around for ages. The platform is like a giant complex dinosaur that just won’t quit. Yes, it has plenty of features and then some, but the user interface is not friendly at all.

Comparing Woo Commerce to Magento is difficult because Woo Commerce is a Word Press plugin so it depends very much on Word Press. You cannot use Woo Commerce without Word Press. Woo Commerce is great because it offers ultimate customizability. Anything you can do with Word Press, you can do with Woo Commerce. Only Word Press developers will understand what I mean, but using actions, hooks, and filters to make enhancements or changes to functionality is pretty sweet and efficient.

So who are the ultimate winners here? I would say it is between Shopify and Woo Commerce. If you are a big company with lots of products, clients, and traffic, then Shopify is a safer choice to go with because you will have better and more dedicated support.

Woo Commerce is perfect for average and smaller stores that just need a store to sell a few things and sell them right!

Benefits of Article Submission

Article submission is the best way to create quality link building for your website. Also you can increase the community for your account too. From some article submission sites like Ezine article, ArticleBD, APsense you will get good traffic per month. Also it helps to improve the keyword ranking. Article submission also helps to drive traffic to your site and increase your keywords on SERP; to gain benefit from article your content should be unique and fresh because Google index unique and fresh content very fast.

Undoubtedly, article submission for a website has become mandatory part of SEO framework, if you want to get listed top in search engine rankings. Building back-links for your website is one major factor that helps determine how you will rank, other than on-page SEO. Therefore, simply put, free article submission site is very helpful to get back-links for your website that you want to promote over the internet. Each link is counted as a vote for your website, but the links should be made with websites that have high page rank. So, article submission is a great way to get high-quality links and increase your visibility over the web.

Here are some of the many Benefits of Article Submission

• Building Back-links for your website

• You can get contextual link for your website from targeted keywords

• It helps in improving your brand presence

• It helps in generating traffic for your website

• Improvement of your website ranking on Search Engine results

• It would help to achieve lifetime links for your website.

• It is one of the effective internet marketing strategies that make content a main part of bank-linking

• It is a powerful method that costs no money and you get promotion of your brand name

• It is a new and improved method of promotion and advertisement that attracts visitors to navigate through your website

• Search engines love the links coming from content-rich sites so article submission opens the door for search engine rankings and it is a good way to impress search engines.

• SEO framework is a body without soul, if no content is there.

In very simple words, Article submission is a powerful method of getting quality incoming links to your website. It is an easy way to build links and costs almost nothing. It is important for getting quality links that helps your site rank up the search engine if you do it the right way and you also get free targeted traffic to your sites from those articles as long as those articles are still live. And only few of online directories are really worth your time and effort so check carefully the article directory you want to use.

Monday, 1 February 2016

Good Online Reputation Management

The management of corporate reputation is facing unprecedented challenges in the digital age. The internet and social media are being used in increasingly sophisticated ways to share ideas, draw attention to issues and to mobilize public opinion as never before.

“Anyone from anywhere in the world can now talk publicly and visibly about a company and it only takes three or four rewets for something to cause considerable reputational damage. Unfortunately it is often the dissatisfied that speak the loudest.”

Reputation management originally focused on public relations. Which need continues concentration on the customer behavior as well as on the new events and happenings in the Organizations. Mainly, it helps the company for avoiding any issues, which may occur over the time which will harm the company's reputation.

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The Benefits of having a good Online Reputation Management:

• Creates Brand Awareness

• Increase Visibility

• Attract More Visitors

• Increased in Sales and Revenue

• Builds Trust among the Customers

• Helps in launching a new products or services

When people search for your name or your business in Google, what do they see? Your site followed by social media profiles and positive reviews? Or listings from sites like RipOffReport.com? Either way, it’s time to learn the first steps to taking control of your reputation using online reputation management (ORM).

So how Online Reputation Management Service is practically carried out?

ORM professionals are left with two options: One being promotion of existing web pages with positive content in regards to the individual and the other being creation of new content which also requires perpetual promotion. In any case, this is a complex process as it demands simultaneous promotion of web pages that possess positive content and references of the concerned individual.

There are several ways in which one can promote positive values of the concerned individual, the major ones being:

• Using existing positive content.

• Creating new positive content.

• Building fictitious profiles on leading Social Network Platforms (also simultaneously making use of existing profiles).

• Endorsing appropriate keywords (primarily the name of the person and if he is the head of the Company then also the Company's name) via promotion-enabled sites.

• Establishing profile links to all of the above mentioned categories.

Positive content is relatively proportional to Online Reputation Management. Greater the quantity of existing online positive content in regards to the individual, it is relatively easier to start the process of eradicating negative feedbacks and posts. However, in most cases there is need to create new complimentary content in addition to the existing information.

Generally, social networking profiles are listed on the first page of the search engines. Therefore, if one does not already possess such a profile then it’s imperative to create one for him, compatible to the beliefs and accomplishments that he may desire to highlight.

A key element in managing online reputation is to develop customized pre-programmed sites for Search Engine Optimization (SEO) including specific pages with a framework that (significantly) influence promotion on Google or other search engines.