Content Writing Tips

Internet Marketing Company India is very different with the early era of internet marketing when search engine just emerged to the online world. Many things used in the past are considered as illegal methods that could make your website being banned by search engine that would be a big problem for you. Since content writing plays big role in successful SEO, you need to learn how to write your content right.

• The most important thing is writing a good content for your website is that you must write it for your visitors and not for the sake of search engine only. You need to make your content relevant to your website so search engine marketing can easily find you but more visitors who read your content is more important. Therefore, you need to make your content informative and useful for your target visitor so people will come and read the content.

• Be sure that you use enough amount of keyword and do not use too much keyword on single content since keyword stuffing is considered illegal. To make it easier for search engine to find you and make it more relevant, you can use the keyword on your title and put it as higher as possible on your article.

• Good grammar will improve quality of your content both in the eyes of visitors and search engine. It does not mean that you must use formal language for your casual website that you made it for teenager since you can make the sentences more casual but still grammatically correct. Even more, grammatically correct article will help you to deliver the right message to your visitor and help search engine to find right the relevancy on your article.

• Sub header is important if you want to write long article in order to help visitor easily understand the article and prevent boring. Even more, relevant sub header will help the spider easily find you. Therefore, you can break your article into several short paragraphs and create one or more sub headers for specific topic you use on your paragraph.

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It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products.

To help you please both your readers and the search engines, we’ve compiled the best SEO content writing tips mentioned above for rocking content, all of which are based on actual experience.  

Online Marketing Companies

The next step to having a successful small business is having a mobile-friendly website. Otherwise, you will be left behind as technology continues to advance. And your competitors are glad to pick up where you leave off.

Today we have to take a different approach as it relates to designing a website for all users, both desktop and mobile.

Prior to so many mobile devices becoming available with their advanced capabilities to browse the web, designers were only faced with one main challenge, and that was to deal with maintaining one design for all web pages.

You have to take several things into consideration such as:

 Size of screen

 Screen resolution

 Touch screen capabilities

 Optimized markup

Most probably if you check your analytics, you will find out that already 10% – 30% of your visitors are coming from mobile/tablets and if you are not offering them a user friendly version you are losing customers.

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Responsive Website Design

So, what is responsive website design? It has to do with designing and coding your website so that it offers the finest experience to all users, regardless of the device they are using to view your site.

This means it will be easier to read and easier to navigate because visitors can easily read the text and view the images on your site without having to pinch and scroll back and forth.

A web designer will create a responsive design to make sure that navigation elements are in place as well as screen layouts, images, videos and audio.

Advantages

• With responsive web design, your website is more fluid, which means that the content and images respond to the size of the screen on all devices. Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.

• This allows users to have a better online experience, being able to access content on any website and through any device.

• Instead of having one website specifically for desktop computer users and one for mobile device users, you have one website conducive to both audiences.

• Google also recommends that website owners change to mobile friendly websites since their algorithms have changed to accommodate this new technology. Having a responsive website can definitely lead to better search engine ranking.

• It is much easier to manage one website than two. And this is definitely more cost effective.

How to Generate Major Traffic with a Simple Press Release

This technique is being used now in a couple of new ways that are really generating major benefits across Google, for back-linking, to stimulate engagement and, of course, it’s a great way to syndicate content.

Press releases have been around since the early days of advertising for both news and editorial content. And, truthfully, for a long time I was one of those folks who wondered, “Why bother with press releases now? Who needs them anymore? Because the Internet has changed the medium.”

The evidence that what we’re seeing is actually showing that press releases are not only one of the most successful strategies to syndicate content, but they also deliver a LOT of ancillary benefit.

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The Benefits of Using a Press Release

When you submit a press release correctly, what happens is you send it out to a number of press outlets. It’s going to get looked at and, if it’s a well written press release, the outlets will want to pick it up, want to syndicate, and furthermore, might even want to do a more in-depth article on you or your story. There is the potential to get huge traffic, huge authority, and huge results.

But an online press release is not just about getting printed in the paper.  It’s also able getting printed on these news outlets’ authority websites.

These PR distribution services are deemed both credible and SEO-friendly, which are the only inbound links we truly value.

Credibility: We determined credibility by checking the SEO industry’s most trusted metrics: Google PageRank, Majestic Trust Flow and Moz Domain Authority. This process eliminated most of the free sites in our list. We think paid sites should offer more link credibility in addition to bonus features, so we slimmed down our list to include only those with high scores, also.

Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.

There are three MAJOR benefits to publishing press releases: deep link building, short term boost to your ranking for certain keywords and result page crowding.

·         First, press releases allow you to build anchor text links to deeper pages on your site that don’t attract links naturally. And because of syndication and scraper sites, those deep pages will acquire lots of links from a variety of sources. Many sites pick press releases because they are relevant and it is basically free content for the sites.

·         Secondly, those pages often see a quick boost in the search results because of freshness factor of press release syndication. However, that boost is temporary and will fade over time. However, the short increase in search engine traffic is a big benefit.

·         Lastly if you include your brand, company name or product in the headline or subhead, the release should rank page one for a branded query and help you “crowd the SERPs” for your brand. And often, that release will occupy a slot on page one for a few months.