Stage one requires the creation of content
that will be visible to as wide of an audience as possible. Thus, content
marketing that is goal-oriented in this regard will maximize SEO and use a
platform that will reach the highest number of people.
To achieve stage two of the buying cycle, the
content must be interesting and relevant to the reader. This is perhaps the
most challenging stage to facilitate; however, content marketing is perhaps the
best strategy to employ towards this goal, as unlike traditional advertising
there is usually enough latitude in content marketing to include interesting
information independent from your product or service.
Competing online
isn't easy. To be really competitive, you require recognizing that the pros on
your side have a strategy that really turns. Webigg has shown many times that
we recognize what it takes to earn money online. How? Because we practice it
all the time. Whether it's an article writing services for our clients or one of our own Internet
properties, we deal in results.
Webigg Technology, one of the Social Media Marketing
offers great services in the domain of online marketing, web designing, web
development & Search engine marketing.
A successful website consists of three
elements: content writing, design and development, reputation management
services and merchandising. While you can make a high-quality internet site
through content writing services and development alone, marketing helps you
bring your message to an audience that likes. On the same occupations, you can
set up an effective marketing campaign, but will get lacklustre results without
a website visitors can easily use, and the products they care most.
Once the potential buyer's attention has been
captured, the savvy content marketer needs to know how to translate that
interest into the next stages of the buying cycle. Thus, interesting content
should segue seamlessly and logically into a free trial of the product or
another engagement strategy to lock in intent. From here, a combination of
product quality and exposure to direct purchase information should lead to a purchase
by an interested buyer.
Apply your knowledge of content marketing for
the first few stages to help guide the customer in using your product or
service, through tutorial videos, targeted user content and other post-purchase
informative content.
Finally, you can lock in customer loyalty and
advocacy by keeping the content marketing conversation going even after they
have learned how to use the product. For example, if they have purchased one
product and reported certain results for it, would they be interested in
purchasing another product related to that industry? For this goal, targeted
content is key, as a customer will not want to be receiving the same
information they saw at Stage One!
