Manage Reputation

How do corporations manage their reputations? It's best to do all you can to keep your reputation under control. If you want your business to succeed, you need to learn more about reputation management.

           

Have a good online personality. You can't just post status updates or tweets without interacting with Followers. If there's a question posted on your social network, make sure you answer it as quick as you can. If you get asked a question and you don't know how to answer it, tell them that you're working on finding the answer.

To improve your online reputation, see if you can optimize your websites. It is normal that this would be your company's name. Google likes authoritative content, as do other search engines. If you are viewed by them as an authority, your site should rank highly in the SERPs.

Maintaining social media is important

Online reputation management goes hand in hand with social media. So, maintaining a strong social media network is important. A simple Twitter, Facebook and Google+ account does not actually meet your reputation needs. Unless you have a strong audience base, there’s no point in merely having social media accounts. Maintaining an audience and regular interaction will definitely increase your credibility and increases your engagement scores.

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Avoid getting into online arguments

Take part in discussions but avoid arguments. It will have a negative impact on your hard earned reputation. No matter how popular you are, at the end of the day you have to please your audience. Getting into arguments will tarnish your image and even after giving good service for years, there will be no escape.

Protect the identity of the people contributing to your business

While maintaining a social media for your organization, consider making and maintaining separate accounts for the executives and founders as well. The more you give importance to your people, more will increase your credibility to the global audience. By doing this, you can earn fame right from the nascent stage.

Make sure promotions or sales that are private sale remains private. This is really critical if you use a deep discount meant to rectify a problem is involved. You never want to post what’s going on with a complaint and then receive tons of them demanding free stuff from those trying to get something for free.

If you find false information on another site about your company, you can ask the site owner to remove it. If you have proof that the information is false, most owners of the site will promptly take it down.

Are you feeling now that you have a good handle on what you need to know when it comes to maintaining your business’s reputation? Now, you know how to make a positive impression with your business. Remember that the customers must always come first, and get ready to see success in the near future!

Google’s Local Pack Update

On August 7th, Google rolled out a seemingly small but incredibly significant update to the manner in which it displays local businesses within its web results.

Instead of the traditional 7-pack map results, Google updated its format to display a greatly reduced (but expandable) 3-pack local listing format (aka Google Local Snack Pack).

7-Packs Now 3-Packs

The move to 3-packs rolled out throughout the day.  And in an unusual move for local, Google launched this change both in the US and internationally at once.

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Key Changes with the 3-Pack Update

Aside from changing the number of listings, several other factors may impact local search exposure for businesses, changing the way search users get information in what Google calls the consumers’ micro-moments of need, based on time, location proximity, price, and context of experience:

• Change in flow: Business names now link to a second-level Google Map page rather than the business website, which was the historical flow. This mirrors the behavior on mobile search, requires a bit of back and forth between Google and the business’s website, and may bury the local business-specific information consumers are looking for.

• Full address info and phone numbers were removed on desktop results, requiring additional clicks to see what 38% of consumers may need.

• There are still no ‘visible’ phone numbers or full addresses on several mobile browsers, although inconsistently there are some mobile results that offer a click-to call button.

• All links to Google+ pages have been removed, which supports G+ as a casualty of Google’s foray into Social.

• Business hours are presented, with an additional ‘closed now’ note when the business is closed for the day (relative to the date/time the search was performed).

• Increased user interaction on Google products (with ultimately more ad views)

• Users will see an overview of additional local listings, for a total of 20 listings, when clicking through to a listing (other than the ‘Website’ link).

• Some local listings are sponsored ads, though they blend subtly with organic results, given the similar look and feel.

• Feast or famine? While the competition for local is increasingly competitive and the functionality more desirable to consumers in-the-moment, the search results provide consumers first with just three results, then overwhelmingly with 20 results on another Google Map page.

This change also impacts the way user’s access information through the local pack. In the 7-pack, contact information was listed directly in the local results box, and users could see an address or phone number without interacting with the search engine. With this update, Google no longer shows a full address or phone number, forcing desktop searchers to click into the local results box to access contact information. Clicking into the results box takes users to a maps page with additional listings and information. On a mobile browser, users still have the ability to call the business directly from the local pack, but the full address no longer appears.

So what does this mean for your business? If you’re in Google’s local pack, you can expect more traffic, calls and clicks since users see this information as relevant and trustworthy. If you’re not in Google’s 3-pack or the subsequent results on the maps page, you can take some steps toward optimizing your local listing and overall web presence to increase your chances of appearing. You can also take a look at your search campaign as Google still shows ads either above or beside its pack.

Online Marketing Company

You’ve also probably heard about content marketing a million times over but how much effort does you really put into yours?

Blogging

A blog will not only increase your SEO, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don’t just rely on your own blog either – search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.

E-Books

It’s the perfect way to provide your visitors with interesting content to read. It’s also great for gaining more email contacts as you can offer the e-book as an incentive to sign up.  Make sure each page is useful and hire a designer to ensure it looks visually awesome.

Video

1 minute video is worth 1.8 billion words. That’s because a video is so easy to digest and it’s much more memorable than text. The best type of video you can create for your business is an explainer video and these tend to come in the flavour of animated, or screen recorded.

Infographics

Infographics are all about statistics and numbers and are the perfect way to get the point across quickly. If designed well, they look great and people on the web seem to love them. When it comes to creating your infographic, you need to think about telling a story.

Slideshare presentations

SlideShare is an awesome way to show off the content you create – with 60 million global users; it’s actually the world’s largest content marketing platform. As you might expect from the SlideShare brand name, the service is commonly used to exhibit presentations, which users can click through slide-by-slide.

Social media

Social Media is the perfect way to show off your personality, and you’re content. You need to be strategic with your posts, switching it up for different social platforms. Discussions are great for social media and a really engaging way to connect with your audience. On Google+ and Linkedin, you can join communities and groups that are relevant to your customers and start discussions.

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Email marketing

Never underestimate the power of email marketing. If people have signed up to your emails then chances are they want to hear from you. But, be sure to provide your contacts with useful content, rather than just a barrage of sales spiel.

Testimonials

Testimonials have been around for nearly as long as business itself…but they remain a valuable tool to establish confidence and trust. Customer success stories are a powerful way to build empathy with potential customers, and convince them that your service is more than worth their time and money. Once you’ve worked with a few people, ask them to rate your service and then you can start to feature those testimonials on your website.

Search Engine Optimization Benefits

Better Rankings in the Longer Term

A site that has been designed with both on-site and off-site SEO factors taken into consideration should continue to rank for a set of specific keywords in the long run. Stopping an SEO campaign will not immediately impact a site’s ability to rank the same way tuning off a PPC campaign would.

Basic SEO Is So Easy You Can Do It Yourself

Basic SEO is just a case of following Google’s guidelines and not attempting to manipulate the Google search engine. It is easy to learn the basics and most content management systems make adding things such as Meta data and other SEO elements easy too.

Search Engine Optimization Can Help You Reach New Markets

People will find your company via Google, but even if you are result number 13,200 on a results list of 230,000, you will still reach new markets. Plenty of online tools, software and apps mine data from Google. You may be result 13,200 on the search engine results, but an app may have you as number one.

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Long Term Strategy for Long Term Positioning

An effective SEO strategy is a long term strategy. Getting your site optimized for your most important keywords can be an ongoing process that never completely ends, and may take some time to generate meaningful returns.

However, once the leg-work has been done, and your site is positioned well to benefit from search engine traffic, a properly designed and optimized site should be able to maintain a stable position, with only a minimum of on-going SEO, if the campaign has been well executed.

Of course, there are no guarantees with SEO, and sometimes things can change overnight. The rules might change, or your competitors might put on a burst of effort to out-optimize you. But a well optimized site, with a solid SEO foundation, has the potential for long term gains thanks to search engine optimization.

SEO also brings in targeted traffic because webmasters assume that when visitors arrive through search engines, they must have previously entered a search query.  SEO brings in “normal” traffic but also “webmaster” traffic.  What do you think that webmasters do when they want to exchange links?  They search for similar sites.  Again…. using search engines.  Putting emphasis on good SEO allows you to attract targeted visitors, to increase your site’s goodwill, and to build visibility with other webmasters as well.  It is almost a self-sustaining process.  If your site is well ranked in search engines, other webmasters will automatically approach you to suggest possible partnerships, which will reduce the amount spent doing “active” promotion.