Responsive websites good for SEO

Responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly.

 Why has this made such waves in the web industry? This is remarkably different from previous mobile solutions of creating a separate mobile site or a dynamically served mobile site.

Even if a website is sitting pretty in search results, if it doesn’t work effectively for mobile and tablet users, bounce rate will be a big problem.

 Mobile websites can suffer from a high bounce rate if the content they offer is too stripped down, or too dissimilar from the content offered on the desktop site. Google will interpret this high bounce rate as a sign that a website isn’t offering relevant content to users, which is likely to lead to a drop in rankings.

Benefits of SEO

1) SEO is an investment not a cost

You can achieve a large return for a relatively low to modest spends. Pretty much any site can be optimized for any keywords and phrases desired. The only limiting factors are time and money. Before you start though, make sure you know what you're getting in to...understand the potential return compared to the resources required.

2) SEO can increase your businesses reach

Whether your target audience is local, national or global...SEO can get you in front of them.

3) SEO compliments and integrates with other forms of marketing

SEO can be even more powerful when combined with social media, PR and coupons/offers.

4) SEO can build your credibility and your brand

You can make your brand synonymous with certain keywords; customers will start to relate you as being an expert in that field.By creating the content to get top rankings you will increase yours and your website's authority.

5) SEO is targeted marketing

You know the size of the market; in fact to some extent you have control over it. You can control how competitive you want to be.

Webigg Technology, one of the Best Online Marketing Company offers great services in the domain of online marketing, web designing, web development & Search engine marketing.

Social media optimization services

Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your social media initiatives. Consider these benefits:

1.Social SEO - More shared links depicts you as an authority to search engines and improves SEO. Facebook, Twitter, and LinkedIn all feature top shared content as "Top News", "Top Tweet", and "Top Headlines" providing more opportunities to drive traffic.

2.User Generated Content (UGC) - Content created and curated by users carries greater influence and travels faster than doing it on your own. Voice of the customer (VoC) feedback, questions, testimonials, and insights surface through social interaction, discussion, and sharing.

3.Social Proof - Lots of comments or shares proves that content is read- and share-worthy. Featuring these counts can increase social follows, article click-through rates, shared links, and inbound links.

4.Social User Experience - Users appreciate the opportunity to participate in discussions and are generally willing to share or discuss content they like or [dramatically] dislike. Open discussion builds a community around the topic.

5.Social Metrics - Comments, subscribes, and shares are all useful metrics for measuring the quality of blog content and the success of social media tactics.

Social media is a great way to build brand awareness and encourage customer engagement and loyalty. Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. Some 53% compliment brands and 70% read other people’s experiences. The use of social media in searching for businesses is also on the rise, growing three times over the past few years.

SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing.  This can be anything from creating compelling content that gets  bookmarked and even hits dig’s homepage to spreading a viral video by  putting it on YouTube and other social media websites.

Webigg Technology, one of the Social Media Marketing India offers great services in the domain of online marketing, web designing, web development & Search engine marketing.