India Based Digital Marketing Agency

Search engine optimization has dramatically changed over the past few years and has evolved into one of the most complex online marketing strategies. The tactics that previously drove in waves of new customers are no longer effective due to consistent algorithm updates and increased competition in the search engine market. Agency is equipped to navigate any SEO challenge with years of experience and proprietary software that has made us one of the top SEO companies in India for the past 7 years.

As the Internet has grown in popularity, so too has online marketing.

Online Marketing Companies India, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.

Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.

Digital Marketing Services

Content Marketing

SEO

Social Media Marketing

Influencer Marketing

Search and Social Ads

Analytics & Conversion Optimization

The Top 7 Online Marketing Trends That Will Dominate

1.      Content Marketing will be Bigger than Ever

2.      Social Media Marketing Will Require More Diversity

3.      Image-Centric Content Will Rule

4.      Less will be more

5.      Mobile-Friendly Content Will Be Necessary

6.      Ad Retargeting Will Grow in Effectiveness

7.      SEO and Social Signals Will Become Even More Intertwined

Search Engine Optimization

Search engine optimization is our specialty. We optimize your website within search engine guidelines to help you rank higher in the organic section of a search engine results page. There are a lot of work and different options that go along with SEO, and we make sure your website doesn’t miss an opportunity to improve.

PPC Management

Paid search helps put your website in front of a targeted audience right away. PPC needs constant attention to make sure that your campaign is being given the best chance to succeed. We will create and manage a strategy focused on quality traffic and conversions.

Web Design

Our design team works closely with you to make sure that you are getting exactly what you want when it comes to the look and feel of your website. We take things one step further and help make sure that your website not only looks great, but it’s easy to navigate and follows good SEO practices.

The Basics of Online Marketing

Best Online Marketing Company has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates, many website owners were sent scrambling as they watched their site’s rank slip.

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

• Search Engine Optimization
• Content Marketing
• Social Media Marketing

SEO should include:
Relevant Keywords

• Valuable Content that is Shared
• A Website that Loads Quickly
• Both Images & Content
• Backlinks from Respected Websites

Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. But like every other online strategy, content marketing has its downsides. Low quality content is the most common mistake and can affect your rankings and damage your brand. 

Social media is also quickly becoming the primary way content is shared. Sites like Twitter, Google+, Stumble Upon, and Facebook all allow consumers to share valuable content with others in their network.

Marketing Strategy 

#1: Create a Game Plan & Stick to It

Your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least.

#2: Treat each channel as an individual entity

Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel.

#3: Go above & beyond in customer service

If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions.

#4: Embrace mishaps

We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT deletes the tweet. 

#5: Track & Talk!

Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month).

#6: Stay active on Google+

Many of you may be raising an eyebrow, but Google+, often viewed as the Facebook wannabe, is not going away anytime soon. In fact, it’s only becoming more and more important for businesses to actively engage and grow their circles on this platform. When you search on Google you will notice that Google+ is everywhere.

For more information please click here : Search engine marketing