What is SMO?

Social Media refers to using one or more of the many online platforms currently available that were solely created for the purpose of bringing like people together in order to share common interests. Social Media Optimization refers to the ability to use a variety of Social Media Sites with a purpose to produce lots of publicity about a particular company/brand/product/event that you want to let people know about. 

There are several ways in which to achieve SMO.

·         Getting links to your website

·         Creating inbound links

·         Bookmarking and tagging

·         Allowing others to make use of your content

·         Making your content travel

·         The good and bad of SMO

Advantages of social media marketing for your business.

Increased Business Exposure

Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area. 

Insight About Your Customers

This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers.

Reduced Marketing Expenses

One of the greatest things about participating in social media is that your budget and results are not linear.

Lead generation

When thinking about using the internet for lead generation, you probably think of it like this: I add my inventory to my website, and I also add my inventory to a boats for sale site. 

Extremely Targeted

Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish. 

Competitive Advantage

Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge.

 Analytics and Reporting

Google Analytics, Engaged! (our own social media dashboard) and other programs can help you monitor your social media activities and assess whether or not they are having a positive effect on website traffic, lead generation and product purchases.

Strengthen Customer Loyalty

Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback.

Rise in Search Engine Rankings

And of course, there’s the all-important search engine optimization (SEO). If your company has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your profits.

Increased Website Traffic

All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website

Webigg Technology, one of the Social Media Marketing offers great services in the domain of online marketing, web designing, web development & Social Media Marketing India.

Online Reputation Management

Online reputation management involves a variety of complicated techniques that simultaneously promote positive content about your business and stifle all negative content.

How it works

Online reputation management involves a variety of complicated techniques that simultaneously promote positive content about your business and stifle all negative content. Many of these techniques are similar to those used in Search Engine Optimization (SEO), albeit with different goals. The lack of proper online reputation management can even make your SEO endeavors redundant. The process basically involves tracking what is being written about your business or brand on the internet. By monitoring the information we are able to single out the damaging data so it can be pushed down in the search engine results pages (SERPs).

Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online. A common question I hear is: “Why are people saying bad things about us on the Internet, and what can we do about it?” Executives can spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.

Benefits of getting closer to your customers

Online reputation management has many benefits and advantages the process involves monitoring closely what people, most importantly customers, are saying about your brand and business.

·         Improve customer satisfaction

·         Enhance brand awareness

·         Increase knowledge of your customers’ expectations

·         Increase knowledge about our competition

·         Increase knowledge about important and relevant keywords

·         Maintain high shareholder value

·         Reduce marketing costs through the direct correspondence with clients

Won’t positive Google results stay where they are and serve as protection against reputational hits?

Just because the results are good today, doesn’t mean they’ll be that way tomorrow. Search engine results can change at any time based on recent news, social media, algorithm changes or a number of other factors. Creating and keeping a positive online reputation is a continuous, ongoing process that all brands need to be involved in.

What are the key reputation management tactics you recommend and employ for your clients?

·         Own Your Search Engine Results Page (SERP)

·         Be Social

·         Blog

·         Think Outside the Box

·         Have an Active PR Strategy

Webigg Technology, one of the Internet Marketing Company offers great services in the domain of online marketing, web designing, web development & Search engine marketing.

7 SEO Techniques - You Can Use Today to Get More Search Engine Traffic

Optimize your title tags

From an SEO perspective, a good title tag should:

o    Be no more than 70 characters (including spaces)

o    Include both product- or service-related keywords and your company’s brand name

o    Be both intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)

Create compelling meta descriptions

Along with your title tags, the section of every page on your website should contain a customized meta description. These brief page summaries should be no more than 150-160 characters long and should include at least one mention of your page’s target keyword phrase.

Utilize keyword-rich headings

When it comes to your pages’ body text, one of the best things you can do to improve your overall SEO value is to include <h2> and heading tags containing your target keyword phrases in your content.

Add ALT tags to your images

ALT tags originally came about to provide visually impaired website visitors using text-to-speech devises with additional information about the content on their screens. And though this initial purpose is still valid, the content found in these fields is also important when it comes to SEO.

Create a sitemap

In the world of SEO, the search engines’ indexing programs – commonly referred to as “spiders” – play the important role of analyzing new websites (or new content added to existing websites) and adding their content to the lists of pages that can be displayed in response to user queries.

Build internal links between pages

Another way to help the search engine spiders to catalogue all of your site’s pages is to create internal links that connect your different pieces of content.

Update your site regularly

One final SEO technique you’ll want to implement is to update your site periodically. Because the search engines’ top priority is serving up the results that will best meet their users’ needs, they prefer to share websites that contain the latest, most up-to-date information. In addition, the more content you post to your site, the more keywords your website will include – increasing your odds of generating search engine traffic.

Most SEO experts recommend that you use important keywords throughout the Web page, particularly at the top, but it's possible to overuse keywords. Your skydiving site would obviously use the word "skydiving" as a keyword, but it might also include other keywords like "base jumping" or "parachute." If you use a keyword too many times, some search engine spiders will flag your page as spam. That's because of a black hat technique called keyword stuffing, but more on that later.

Webigg Technology, one of the Internet Marketing Company offers great services in the domain of online marketing, web designing, web development & Search engine marketing.

Social Media Marketing India

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

If I may be allowed to stand on the shoulders of a giant I would add my thoughts to each of these seven steps as follows: 

1. Reputation 

Your reputation in my view starts with ensuring you are either an expert or you act as an expert curator. This means undertaking thorough research and producing original content or curating quality content. This will make you a respected and qualified source.

2. Engagement 

You need to actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. No one is as smart as everyone so share other peoples' content and provide a good user experience by providing feedback and comments.

3. Authority 

There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship. Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results. For example. I have spent many years researching the elearning market and writing a monthly market update. Thus when you search for 'elearning market' you will hopefully see my result (image below) with my picture and a link to my profile.  

4. Leadership 

To me leadership is about high quality research, thinking and original content production. 

A leader will research everything they can about their areas and share thoughtful insights which will add value to your audience. Poor quality content will be perceived as such and as a consequence will not be shared.

 5. Social 

You also need to build high quality networks, quality potentially matters more than quantity. Seek out the experts in your field, read what they say, engage them in debate and share your ideas. 

6. Media platforms

It is important you focus on the right platforms and communities

Where does your audience hang out? Find and focus on the platforms, communities and groups where your audience hangs out.

7. Optimization  

I have included below some of my thoughts on the practical and technical aspects of optimizing your SMO below.

 Share buttons - make it easy to share for users by adding share buttons to your content. You should also show the numbers of shares to demonstrate social proof.

Social Icons - group and display your social icons in a prominent place on your site.

Subscription options - group together subscription options such as email, RSS, and newsletters.

Shareable content -  some content is more readily shareable such as infographics or 5 top tips articles. I think this is partly because it is short and scannable. However, I hope and believe longer but well written content will also be shared.

Social login - use social login options to make it easy for users to comment.

Webigg Technology, one of the Social Media Marketing India offers great services in the domain of online marketing, web designing, web development & Search engine marketing