Online Marketing Companies India

Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads. 

The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they're likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true.

SEO is a word that every blogger always bothers about. Although some of those bloggers might think building active readership is more important than SEO(I do agree).But we need to give equal importance to SEO as well, because search engines like Google always rolls out algorithm updates like Panda, Penguin, EMD(Exact Matched Domain) and we don’t know which one will strike our blog. Another important thing is that if you want to make your blog rank high in SERP, you must implement Basic SEO techniques.

Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list.

The principle of using social media to build your blog, not SEO. If you love SEO and it’s working great for you, SMO can add more fuel to your content. It’s possible to use SMO and SEO together, I focus on SMO and I use a tiny sprinkle of SEO. I use the Yoast SEO plugin on my blog. A few benefits of Yoast:

·         Post title and meta description meta box to change these on a per post basis.

·         Taxonomy (tag, category & custom taxonomy) title and meta description support.

·         Google search result snippet previews.

·         Focus keyword testing.

Focus on creating great content that you’re passionate about, not trying to trick Google with SEO. You want people to find you and be interested by your article, not leave your site immediately.

   “Better content will outperform more content.” from Rand Fishkin on one of his famous White Board Friday videos. He gives lots of tips for read engagement, interaction, and sharing which are all a part of SMO to boost your blog.

·         One great post a week or every other week is better than poor quality every day.

·         Provide value with each post you create: educate, entertain, or inform.

Webigg Technology, one of the Social Media Marketing India offers great services in the domain of online marketing, web designing, web development & Search engine marketing.

Social Media Marketing India

Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It's no doubt that creating content that can easily be shared throughout the web is vital to the success of a social media campaign—but did you know that having a solid social media optimization (SMO) strategy can actually improve your SEO performance and organic rankings too? A winning SMO strategy will drive traffic from social sites, search engines and shares, effectively leveraging the power of social sharing to create profound benefits for your website.

The real benefit to optimizing your site for social media is it inspires you to create excellent and keyword-rich content, that will in turn build your online and offline brand, increase quality inbound links, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign.

You can achieve the following five benefits with Social Media Optimization: 

1. Increasing your inbound links
2. Bookmarking the content
3. Making customer
4. Participating with community users.

In the past, businesses, professionals, and your average Joes created online content and broadcast that information out through their websites. It was information flowing in only one direction: from the broadcaster to the consumer. This format was familiar to businesses who had been advertising this way on traditional media outlets for generations--a company puts a commercial on TV and its message is broadcast out to potential customers. This was the way the web used to be as well--a linear type of communication built on the foundation of the old world media structure. This is currently what most websites do.

Enter social media. As the web has evolved communities have emerged to share ideas and opinions, offer assistance, and make recommendations to others. Over time this very unidirectional communication medium began to change from a monologue to a dialogue. Thanks to social media consumers have a voice, and it’s not just limited to Facebook and Twitter.

 Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it.

Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

Webigg Technology, one of the Social Media Marketing India offers great services in the domain of online marketing, web designing, web development & Search engine marketing.

Internet Marketing

Internet Marketing

Best Online Marketing Company in India

Social media optimization has become most important factor in Internet Marketing Company process now a days, as search engines are increasingly utilizing and working based on the inputs and recommendations of users of social networking groups and people posting on them such as Facebook, Twitter, YouTube and Google+ to rank pages in the search engine result pages. 

The implication and results of the same is the quality of web page is giving an additional bonus point when people on social media platforms like it, which is true in one sense. Thus, search engines can use these statistics as a properly to rank websites in search engine results pages.

While social media optimization is related to search engine marketing, it differs in many other ways. Primarily, SMO focuses on driving traffic from sources that are not related to search engines, though improved search ranking is also a benefit of successful social media optimization. Further, SMO is capable and helpful to target particular geography in order to target and reach the potential customers within a particular area. This helps in lead generation and contributes to high conversion rates.

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. In this process when people are liking on element or the web page it is shown to other people as well and many other likes may prevail on the same element or web page making it a viral scene. This increases the potential as well as weightage of the element that is highlighted in the whole process.

Social Media Marketing India is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. This is a fact that the social media pages for any subject appear on top rankings as compared to any other property on the internet. This is being used as a vital tool to have the things maintained for online reputation management.

Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship