Web Design Trends To Watch For In 2019 Part 2

Creatively Utilizing Color Branding

A web design trend that we are loving is the multiple color branding look. Companies like Camden Town Brewery are moving towards a web design that is branded based on page or product and changes when the user navigates and interacts with the product or pages. This web design subconsciously helps the user navigate through the site and associate which product or service page they’re looking at solely based on visual color cues.

Adding More Depth to Designs

Our designers developed this web design full of drop shadows and varying colors to add depth and give the mortgage hub site a more complex look. We believe creating flat designs that appear 3-dimensional makes them more visually appealing and will sometimes lead users to the next step of the sales process. Some of the most common techniques to add more depth to web designs include using drop shadows, gradients or two-tone color schemes like the example above.

LARGE Attention-Grabbing Titles

In our rushed society, users seem to have less and less time to spend on websites. For this reason, design is adapting and including large, bolded titles and shortened messaging to capture their audiences fast and expedite their time to convert. The increased size of these heading tags is usually paired with much smaller sub-text copy if more information is desired. Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design, and uses video to showcase different occasions to enjoy their tasty ciders.

Abstract Shapes Will Get Attention

A web design trend that we are loving is the use of abstract shapes. We have begun to see brands move towards versatile shapes that give an extra element of intrigue for users. The elje group does a great job of introducing abstract shapes and graphics that resemble a lava lamp and will keep users intrigued. Notice this company has also started integrating modern gradients in their designs!

Detailed Footers Set Designs Apart

Over the years, the footer of a web design has often been overlooked or left out of the overall web design - until now. A web design trend making a splash are ‘footer boosts.’ What was once just used to provide contact information or a signup form has transitioned into a space to include additional elements of the homepage. A company that has done a fantastic job showcasing this trend is 360gardalife. As you can see in the image above, they have incorporated other elements in the footer space that now feels inclusive to the overall web design.

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Web Design Trends to Watch for in 2019 Part 1

Rotating Animations

What is the ultimate web design strategy that will keep users coming back to your site? Try switching up your content! The Disruption Company leaves users curious for more because every time you refresh the homepage you’ll see a new and innovative brand video they’ve created for the homepage. We’ve seen some brands rotate the titles of articles or call-outs as well. These options could leave users with a unique experience on your website every time they visit.

Non-Traditional Scrolling

We’ve noticed more websites dabbling with different scrolling techniques for a unique user experience. We’ve seen other websites stray from traditional scrolling by focusing on different parts of the web design as users scroll. Throughout 2019, we’re excited to see the different forms of non-traditional scrolling designers experiment with.

Designs Containing Gradients

When Instagram rebranded their logo to the magenta gradient it is now, people definitely noticed. It was so different from the style at the time, but their decision to modernize gradients impacted design as a whole and has now become a popular design choice among creatives. Another example of a modern gradient can be seen on stripe’s website.

Interactive Web Designs Encouraging User Interactivity

The incorporation of user interactivity has become increasingly popular and will only continue to rise. Consumers are spending more time on pages of responsive websites that utilize features with user interactivity. The obstacle with this UX design trend is clients hesitate to pay for the advanced interactivity, despite both their clients and their own team wanting to include engaging features like these. Our web design team's prediction for this year is that more automated development processes will appear and will hopefully slash the cost for clients who want unique, interactive features on their sites. This type of web design not only showcases a visual design talent, but it increases the website's time on page and brand awareness.

UX-Driven Diagonal Lines

In past years, we’ve seen the trend has been to use straight, horizontal lines to separate sections on website’s pages. After conducting some UX research on the matter, our team has discovered that using diagonal line design is not only visually intriguing, but it creates a directional purpose for the user’s eyes to follow down the page or to point to a call-to-action. Using diagonals in your designs will increase the number of users that scroll through the entire length of the site.

Scroll-Triggered Animations

An interesting web design trend we’ve noticed becoming more popular is scroll animations. This type of web design not only showcases a visual design talent and front-end development skills, but it increases the website's time on page and engagement. Igor’s website does this by encouraging users to scroll or click through the page layouts to see their entire service line. As long as the animations don’t take away from your goal or confuse users, this web design trend can be a highly effective way to make it easier for users to convert.

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Future Trends in Digital Marketing For 2019

Engaging content

This is basic, we agree. But no matter how advanced our technology and systems become, one of the most important things that makes marketing successful is engaging content.

Understanding the needs and requirements of your users is important to grab the pulse of your users. This gives you a chance of becoming a problem solver for them.

After doing a thorough market research, we realized how the format of the content is changing. Earlier the content used to be advertising that focused more on business promotions. To keep the users intrigued by your website, write content that talks about the pain points of the users. For more tips on this, take a look at this blog on how to write engaging content.

Voice search

Voice search is not new but you will be shocked about the role it will play in marketing in 2019. By 2020, half of the search queries will be voice-based. This is becoming a trend in the market as users are overwhelmed by the convenience of using it.

If your business is able to implement this into your business strategy, you are likely to have an edge over your competitors. Answer this and you shall know what we are talking about. What will you prefer, a text-based query or a query in voice format?

Boom in technologies

There is not a bit of doubt on how the need for technology is growing. With so many tasks dependent on technology, we could rightly call this a technology-driven marketing domain.

Technology and the Internet are vital elements in today’s world of marketing. Remember how PokemonGo got famous? Users were completely intrigued by experiencing the virtual world.

Virtual and augmented reality is gaining momentum. Businesses are trying to implement this in their campaigns to deliver a real and user-friendly experience. Soon, you will be trying clothes virtually before making a purchase. All thanks to virtual reality!

Live video

If you have an account on any social media channels, you might have observed the increase in the number of live videos. Although live videos were a trend that started in 2017, many brands and businesses have still not adopted this method of promotion and interaction with their audience.

Sharing a live video is the best way to communicate with your audience in real time. That's exactly why brands, businesses and even ordinary people are using this feature to give a real-time experience to the users. Soon, brands and businesses will leverage the live video to ensure maximum reach and exposure, feature until it becomes Live videos is the future of digital marketing that will ensure getting maximum online viewers.

Technology is the fastest growing sector and businesses are trying to leverage the potential of these to make a successful business.

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Blog Categories & Tags

If you are a professional service firm marketer, you know your firm’s blog is often one of the most heavily frequented sections of your website. A good blog can help you stay top-of-mind with clients and prospects, increase referrals, and build brand loyalty overall. Your blog should be rich with content, and that content should be easy to find by your site visitors. But Categories and Tags, two basic blog functionalities that really help your blog’s usability, are often misused, over used, or ignored completely. By following a few simple steps, you can improve your blog significantly and enhance your visitors’ experience considerably.

BEST PRACTICES FOR DEFINING CATEGORIES

Always start by defining your categories. Think of categories as your main topics, like the chapters in a book or main sections of a newspaper (Top Stories, Local News, World News, Sports, Food, Culture, etc.) If your blog focuses on one very specific subject, you may not need categories since all of your posts will reside under that single umbrella. However, most service firms have a main blog where all of their content resides. Thus, categories are important to help readers find what interests them most.

For professional service firms, categories may mirror the core industries you serve, such as Corporate, Technology, Government, Education, Life Sciences, etc., as SMMA Architects does on their blog:

If your clients target the services that you offer, you may want to look at your services or practice area list on your website when creating categories. Law firms often use this method, with categories such as Employment Law, Litigation, Intellectual Property, Trust & Estates, etc. But be sure you limit practices to just the main ones you will blog about regularly. Ruberto Israel & Weiner mixes practice areas with content topics:

THE IMPORTANCE OF TAGS

There are several kinds of tags that are used on websites, and there for the term can be confusing. When administering sites, you can (typically) add “Meta Tags,” “Title Tags,” “Header Tags,” and “Blog Post Tags.” In this article I am specifically speaking of blog post tags, but for information about all types of tags, this article is a good resource.

Post tags are used for more granular classifications than categories. Think of them more like a book’s index, tags should help visitors find information that your blog often covers. Tags can be single words or phrases. If you use words like News, Events, Awards, etc. for category headings, then tags should include the major industries you serve and main services you offer. Tags can be used for topics like Projects, Employees, Recruiting, Sustainability, and anything else that may apply to multiple blog posts.

CATEGORIES, TAGS & SEO

Categories and tags can improve your search return rankings, but unless your firm relies heavily on B2C sales and new business from Google searches, I would not focus too heavily on SEO when choosing words and phrases for tags and categories. Concentrate on what your site visitors will benefit from most, and don’t try to second-guess Google. One tip: If your clients are primarily regional, you may want to include local town and city names as tags, but only when they make sense. For example, if a post is about a project in a town you work in regularly, include that town name as a tag. Visitors may be interested to read posts about work you’ve done in their area, so adding location names is logical as well as helpful in terms of SEO.

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AI in Digital Marketing

It’s 2018, and the world has come a long way in terms of technology. Today, AI (artificial intelligence) impacts numerous aspects of life in the form of smart devices, chatbots, and self-driving cars. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences.

AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences. More than that, they can help you save both time and money.

What is Artificial Intelligence?

To put it simply, artificial intelligence refers to the intelligence showcased by machines. AI empowers machines to think about, respond to, and perform tasks like humans. It also helps machines learn from experience and adjust to new input.

Artificial intelligence is becoming increasingly popular because:

• It increases precision and accounts for more accuracy and fewer errors, which means greater work efficiency.

• It analyzes more and deeper data for valuable insights.

• It can add to the capabilities of various devices with its smart, useful algorithms. GPS trackers, voice assistants, and home automation systems are just a few examples.

• It adapts to new input through progressive learning algorithms.

With its exceptional ability to analyze data and learn from it, AI is revolutionizing industries. Several industries have a high demand for AI capabilities including medical, banking, and marketing.

Let’s take a closer look at the future of AI digital marketing – the challenges, solutions, benefits, and adoption of artificial intelligence.

How AI is Changing the Face of Digital Marketing

From Google’s RankBrain and Voice Search to personalized Amazon recommendations, AI is changing the face of today’s digital landscape.

With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends. Brands and marketers are leveraging AI digital marketing to save time and resources through automated digital marketing services.

How AI can provide a competitive edge to your digital marketing efforts:

• Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers.

• Improve User Experience: You can use AI data to provide your audience with what they actually need.

• More Effective Marketing: AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.

• Increase Productivity: Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.

• Increase ROI: AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.

Artificial intelligence is an incredible technology that can work wonders for your brand.

Using AI digital marketing strategies will help brands deliver improved customer experience and do more effective marketing. It will also ensure faster problem-solving for consumers.

If you benefited by the use of AI technology in any of your digital marketing efforts, let us know about your experiences in the comments below.

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Digital Marketing a Good Career

What is a Digital Marketing Professional?

The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective email advertising campaigns, community blogs, web pages, social media postings and more, all aimed at successfully connecting with today’s internet-savvy consumers. The demand for knowledgeable digital marketing professionals is growing exponentially.

The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:

• Online Content Developer

• Social Media Marketing

• Search Engine Optimization Specialist

• Business Analytics Specialist

• Brand Management

• Mobile Marketing Specialist

• Web Designer

• Professional Blogger

• Search Expert

• Email Marketer

What is the Purpose of Digital Marketing?

A successful digital marketer will possess a broad range of skills designed to connect with, and have a strong positive influence on, customers wanting to know more about a given product or service. The ultimate goal is increased sales for business, and digital marketing is the most efficient manner for reaching this aim.

Desireable Digital Marketing Skills:

To have a rewarding career in digital marketing, it is important to master the following skills:

• Inbound Marketing – possess the ability to utilize inbound marketing to generate new leads.

• Flexibility – Able to change what is not working to move you towards your project goals.

• Strong Organizational Skills – Able to manage several different campaign aspects at the same time.

• Sales Experience – Must have hands-on sales knowledge and expertise. Digital marketing requires being able to understand and anticipate changes in sales trends.

• Branding Experience- Must possess the ability to create an effective branding strategy.

• Able to craft great landing pages for websites

• Knowledge of Content Writing Platforms, such as Word Press.

• Strong Social Media Skills – Must be able to create effectively, potentially ‘viral,’ social media posts aimed at increasing brand or product exposure. These types of posts are highly shareable among social media users.

• A familiarity with, and understanding of, how Digital Analysis Tools work.

• Ability to recognize and reconfigure under-performing content for the purpose of increasing brand exposure and customer interaction.

• HTML Knowledge – Capable of using HTML to create eye-catching sub-headers and other visually appealing content.

• Search Engine Optimization (SEO) Experience – Having a solid understanding how SEO works is critical to increasing search engine rankings. The higher a company ranks, the more likely people will click on that company’s website in the search engine query results.

• Strong ability to utilize Advertising Platforms, such as Google AdWords, to create effective ads.

What Type of Person is Best-Suited for a Career in Digital Marketing?

Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career is someone that possess certain personality qualities.

• Passionate – This person has an innate curiosity and desire to create.

• Innovative – This person can think outside-of-the-box to come up with new and exciting ways of reaching new customers.

• Patient – Someone just starting out in digital marketing must understand that it is sometimes a trial-by-error process. They must be able to exercise patience with themselves and with the process.

• Possesses a degree of finesse when interacting with customers.

• Strong Listening Skills – Successful digital marketers understand the importance of listening to what their customers say and what they don’t say, for the purpose of creating trusting relationships and loyalty. Customers “speak” through their buying habits. It is relatively easy to understand what a customer is saying when they like a given product or service, as it is reflected in their purchases. If they are not responding well to digital marketing efforts, it is important to be able to figure out why this is so.

• Goal-Oriented – to succeed in digital marketing, it is important to set goals, both short term ones and long term ones, and diligently work towards fulfilling those goals.

• Possess a Social Personality – Digital marketing requires someone to be a social creature by nature. The types of people that best succeed in this career field are outgoing and extroverted when interacting with clients.

• Intuitive – Those that make a rewarding career in digital marketing tend to instinctively understand, over time, what it is that their customers want and they strive to deliver it to them consistently.

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Increase ROI with Google AdWords

Remarketing

If you haven’t taken the time to look into remarketing/retargeting you are doing yourself a big disservice. Why You Should Be Remarketing. Here’s a quick summary:

• Only 5% of visitors convert the first time, don’t you want to grab the other 95%?

• Remarketing is cheaper than standard PPC campaigns

• You can bid higher to grab customers back

• Show customers an alternate side

• Consistently show your brand name

Frequency Capping

Are you using frequency capping on your ads? This especially pertains to remarketing, but can be useful for any type of campaign. While remarketing, maybe you are annoying your users by showing your ad too many times. Or perhaps you are wasting a lot of money on your display network campaigns and should be capping them. Then the question is, how do I know where I should be capping them as to not hurt my conversion rate? What you end up with is a great formula showing you at which frequency your conversions start diminishing; allowing you to make a smarter decision.

Mobile App Traffic and Display Network Campaigns

When as the last time you looked at your website placements? Display network campaigns can suck you dry if you aren’t careful. You might be surprised to find a lot of clicks coming from mobile games such as flappy bird, etc. Depending on your niche, this could be a huge waste of money. Make sure to always look at your conversion data before changing anything, but you might want to disable mobile app traffic altogether.

Capitalizing on Your Highest Performing Keywords

If you already have a campaign or set of adgroups that are converting well, why not spend more of your budget on those? I see so many small businesses just running the same keywords/campaigns week after week and there first question is how can they do better? They usually have the answer sitting right in front of them. If keywords haven’t had any conversions, don’t be afraid to pause them. Don’t be afraid to change things, otherwise you will never see big improvements! Right now, go look at your top 15 converting keywords, and this next week, bid higher on them. Or even create a new adgroup with your top performing keywords.

Always Run Accelerated Delivery Method When Possible

If you are in your adwords accounts daily or someone is at least touching them daily, run your campaigns on the accelerated delivery method. Letting Google decide when to show your ads is putting a lot of trust in them with your money and it could be hurting you. When you run accelerated it means your ads will always be showing until your daily budget has been reached. You might have to tweak your budgets and bids to allow them to run all day, but I guarantee you will get a much better return.

Save Some of Your Budget By Implementing Ad Schedules

The decision to implement ad schedules is not to be taken lightly. I would suggest possibly doing it on one campaign/ad group at a time to test how it performs. Depending on your niche it, or what you might be selling, it doesn’t always make sense to run ads in the evenings. Ask yourself, do you get a lot of conversion in the evenings? Do you even answer the phones in the evening? There is still something to be said for building your brand. And perhaps someone searches for you in the evening but doesn’t call you till the next day? How many people are in that boat? You could also setup a lower bid adjustment for the evenings if you aren’t ready to turn them off all together.

Don’t Neglect Using Bid Adjustments

You can use bid adjustments on pretty much everything today. Mobile/Desktop, age, demographics, website placements, and even annual estimated household incomes. Look at your GDN traffic placements. Are there a couple third party sites your ad shows on that are producing good conversions? Bid higher on those. Are you advertising a new product for a young audience? Bid higher on that age group. And of course, I always recommend looking at previous conversation data. You might be surprised. Don’t ever do bid adjustments without first having a logical reason to do so based on your data.

Negative Keywords Are Your Friend

When was the last time you looked at search terms report on your keywords? You should always be looking at these reports to see what is actually triggering your ads. Especially if you are running a lot of broad match keywords. You should be adding negative keywords on a weekly basis if possible. At least once a month. Doing so will save you over time from wasting money on irrelevant searches that will never convert. And the nice thing is that the more and more you ad, the more fine tuned your campaigns will become. The more money you save, means the more keywords you can bid on, or that you can raise your daily budgets.

Use Targeted Locations + Do Your Research

Unless your targeting the entire country you should always use the targeted locations section. I am a big fan of radius targeting. Overlapping is ok and you should do that so you have multiple radius’s and you can bid higher on those that are closer to your locations. See my example below… I have targets within other targets… but my bid adjustment is higher on those within a closer distance to a location. If you offer a service or product in a physical location, most likely you will want to bid higher on those within a 5-10 mile radius, and the further out you go, the less you probably want to spend as they are less likely to make the trip.

Take Advantage of the New Opportunities Section

The newly redesigned opportunity section in Google AdWords keeps getting better. And while I don’t advise to blindly do whatever it says, it can give you great insight on new ideas, and there will always be things you will find that you haven’t thought of. Use this as free advice and a great guide.

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