Rotating
Animations
What is the
ultimate web design strategy that will keep users coming back to your site? Try
switching up your content! The Disruption Company leaves users curious for more
because every time you refresh the homepage you’ll see a new and innovative
brand video they’ve created for the homepage. We’ve seen some brands rotate the
titles of articles or call-outs as well. These options could leave users with a
unique experience on your website every time they visit.
Non-Traditional
Scrolling
We’ve
noticed more websites dabbling with different scrolling techniques for a unique
user experience. We’ve seen other websites stray from traditional scrolling by
focusing on different parts of the web design as users scroll. Throughout 2019,
we’re excited to see the different forms of non-traditional scrolling designers
experiment with.
Designs
Containing Gradients
When
Instagram rebranded their logo to the magenta gradient it is now, people
definitely noticed. It was so different from the style at the time, but their
decision to modernize gradients impacted design as a whole and has now become a
popular design choice among creatives. Another example of a modern gradient can
be seen on stripe’s website.
Interactive
Web Designs Encouraging User Interactivity
The
incorporation of user interactivity has become increasingly popular and will
only continue to rise. Consumers are spending more time on pages of responsive
websites that utilize features with user interactivity. The obstacle with this
UX design trend is clients hesitate to pay for the advanced interactivity,
despite both their clients and their own team wanting to include engaging
features like these. Our web design team's prediction for this year is that
more automated development processes will appear and will hopefully slash the
cost for clients who want unique, interactive features on their sites. This
type of web design not only showcases a visual design talent, but it increases
the website's time on page and brand awareness.
UX-Driven
Diagonal Lines
In past
years, we’ve seen the trend has been to use straight, horizontal lines to
separate sections on website’s pages. After conducting some UX research on the
matter, our team has discovered that using diagonal line design is not only
visually intriguing, but it creates a directional purpose for the user’s eyes
to follow down the page or to point to a call-to-action. Using diagonals in
your designs will increase the number of users that scroll through the entire
length of the site.
Scroll-Triggered
Animations
An
interesting web design trend we’ve noticed becoming more popular is scroll
animations. This type of web design not only showcases a visual design talent
and front-end development skills, but it increases the website's time on page
and engagement. Igor’s website does this by encouraging users to scroll or
click through the page layouts to see their entire service line. As long as the
animations don’t take away from your goal or confuse users, this web design
trend can be a highly effective way to make it easier for users to convert.
For more details on our products and
services, please feel free to visit us at Online Marketing Company, Internet Marketing, Social Media Marketing India, Internet Marketing
Company India, Online Marketing
New Delhi
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