SEO Vs. AdWords Part - 2

What is Google AdWords?

Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites.

AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.

With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out money for every click on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below.

What is SEO?

SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.

By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page (SERP). SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.

SEO Versus AdWords

The best practice is to use a mixture of both SEO and Adwords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand.

Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.

SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO.

Adwords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results

Adwords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO.

SEO targets high traffic keywords mentioned in your website. (Just don’t keyword stuff)

Adwords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses.

Adwords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling.

Adwords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.

AdWords runs on a variety of websites that register for Google Ads, so your site may gain more exposure.

Adwords is a rapid method for generating quality leads and sales.

If SEO is stopped, the ranking of a website decreases over a period of time due to constant algorithm updates by Google.

SEO also optimizes the quality and quantity of incoming links to your website.

AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.

In Conclusion

You don’t have to choose between SEO and AdWords. These are two very different tools you can use to reach the same goal: an increase in sales and traffic.

It is also very important to keep the user in mind. Above all, provide high-quality content that is actually useful to your readers. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business!

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Importance of Video In Digital Marketing - Webigg

Video marketing techniques are flooding today's social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

Impressions

There was once a time that attaching a picture of one's products or services was enough to entice buyers. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

It has been estimated that somewhere close to 75% of business professionals watch promotional videos at least once a week for relevant products and services. At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company's website.

Live action ads are also more likely to be shared through social media outlets versus text based information. It's been recently rumoured that Facebook has updated its algorithm to favour video posts above all other types of content. A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response. Most often, a person will share information they identify with the most, allowing your business free exposure to a potential clients friends, family, and followers.

Confidence

The rapid growth of e-commerce has resulted in more consumers becoming comfortable with the idea of making their purchases online. This makes it increasingly important for companies to establish an engaging and personal connection. Videos that welcome a consumer to the website (such as this one) gives an immediate association to the product or services. Naturally, movement catches a person's eye and compels the viewer to pay closer attention. Websites that utilise videos to draw the attention of the viewer have an immense advantage over those that rely on simple text and images.

While techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when personal connection has been established. It is normal for a person to feel a greater connection to another person when they have the ability to read body language. Videos bring that association to a consumers mind and allows for greater trust and confidence in a business.

Not only is personal connection established through the use of this form of media, but seeing a product in action will produce a greater faith in its capabilities. The use of eye catching visual media will help a buyer feel more confident in their purchase. This brings trust and credibility to a company's website and products.

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SEO Trends

A. Set up Audience & User Intent across your website.

As coming to 2019, SEO concentrated in marketing & research and is still going on. The intent of web searchers is not just stuffing popular keywords into your web pages.  It is about integrating keywords that deliver a good result.

User intent Optimization means implementing expedited fashion by bringing all innovative techniques.  Voice recognition will help to reduce much difficulty in typing. Voice search trend became one of the best trends of 2019.

B. The need for structured data markup

How long does Google take to crawl? Do you have any idea? No matter how good your AI takes to load your website. Structured Data Markup is an essential tool to make AI world with the required information to be displayed as on search.

Structured Markup has the ability to give search engine signals to understand supportive content structure.  The critical trends of structured markup are to start understanding, testing and implementing. Structured Markup is a key link between factual reality and the screen less future.

C. Google’s Mobile First index

Is your website is mobile friendly? Since 2018, Google started migrating to a responsive website. Now, Google prioritizes mobile versions to be first indexed. Do you know the reason why people are changing the desktop to Mobile version? Mobile phones are something portable and easy to handle. Mobile Online searches list is increasing daily. When Google began to index, the issue of poor loading pages resolves far better than before.

D.  Build a variety of backlinks

It doesn't matter that SEO strategies will follow or not. SEO well attract more mobile users. Researches will help more in SEO friendly keywords selecting. Well, There is no compromise with mobile indexing will raise the rank of your website.

Backlinks are very important in SEO World. Obtain rank, without backlinks, are really hard. Always choose the links having high-quality content and domain authority. Otherwise, it seems to get spam. Kindly check the backlinks which are do follow and not follow.

Google that checks your entire backlink profile. So be aware while selecting backlinks. Every incredible link you build, create a link that having at least medium quality. You can add up to a variety of all links include blogs, directories, author bio, and forums. Keep in mind that while adding backlinks your site looks more natural.

E.  Know page speed & loading time

According to SEO, Page speed is a very important factor affecting your website. Do you know your website page score?  There are several tools to calculate page speed via online. Speed optimization for both desktop and mobile are two different metrics. It reflects in your site loading  for each and every visitor.

Google can rate your website as that of your speed score. Use always a very limited amount of plugins.  And make a strong report on SERP (Search Engine Result Page). Do fix all issues related to slow loading.

F. Digital Marketing experience

As when comes to 2019, new possibilities and new marketing techniques have made this way quite different. Digital Marketing includes SEO, social media, PPC, content marketing and so on. Digital marketing is somewhat special that transform hard work to smart work.

Beyond all that, it is a very essential tool for brand awareness, building relationship and positioning yourselves. Social Engine Optimization is a technic to collect user traffic on a website. The ranking is the main factor to success.

G.  Ready for voice search optimization

Web Experts predicted that year after year will be voice search year. Anyhow voice search got lots of attention in the previous year. Some amazing facts are:

41% of adults at least one search per day - Both teens and adults are interested in voice search of particular use. Voice search make more efficient, cool, safer, multi-tasking communication.

Voice search is exponentially increasing - Voice became a fast-rising trend in search. Interpreting natural language queries to make voice search easier and more accurate.

H.  Value of the website content -Keyword oriented

Content Marketing is the king of SEO.  Good content will increase web traffic through the search engine. Search engine always loves content and especially updated content. It is important that the professional content writer should seek a close relationship between customers.

Content marketing saves money. The success of your website is the content. One of the best promoters of the website is through Social media. Let's experience the power of social media. Do establish trusted lines of communication with your customers.

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Choose an Organic SEO Company

You have a website and you have for long been dealing with its optimization on your own. But, ultimately you discover that in-spite of your dedicated efforts the site lacks good ranking in SERP. In case you rank well, it takes all your valuable time hampering your other tasks. What’s the way out?

If you are the victim of either of the cases, it’s high time you hire an organic SEO agency that can help you to excel your website in ranking. In this competitive world, you just can find many SEO companies providing services and it’s a tough task to spot the right one appropriate for your business.

This article is targeted to all those users who are in search of a professional SEO firm to carry on their SEO campaign in an efficient way. The write up contains the characteristic features of a good SEO company. Knowing these facts will help you in choosing the right SEO firm and will also enhance your SEO knowledge.

Ignore the Firm Promising You a #1 Ranking

Avoid the firm which guarantees you the top position in search engine results. Google algorithm keeps on changing and it is really hard to rank top position (I don’t say it is impossible but it’s really hard). Only SEO campaigns don’t matter; there are lots of other things too. 1st page is possible and a professional SEO company promises for the 1st page only.

Forums too can help you

For selecting a professional and organic SEO company you can visit reliable Webmaster forums. These are old forums and they carry many important discussions on SEO and related topics. You can put your question here and get honest opinions of different people. Take all the suggestions into consideration and go for the one most suggested.

Analyze the Company

When you have finally decided that you are going for Xyz Company, don’t just pay them. Collect as many information as you can. The name of the company. Visit its corporate website, read the testimonials, see the ranking and website status. Finally, when satisfied from all angles recruit the firm for the SEO.

Ask For the Past Work

During your conversation with the firm, you can ask for their previous clients. Later on getting the name you can ask them about the service and customer care. On a preventive note, if you get a rejection just because of confidentiality check for it, be cautious. Good services never need to be secret!

What is their Ranking?

An SEO firm should have a good rank themselves for their main keyword. The company should rank well in the majority of keywords and they should rely upon white hat SEO techniques. Just before hiring the firm, check for all these, and then only go for signing the deal.

Ask about the Optimization Campaigns in Brief

You need to know about the ideas and the procedure of SEO campaigns they are undergoing. For instance take directory submission, if they are going for automated submission instead of manual directory submissions, immediately avoid them as search engines penalize the websites which prefer automated submission.

Secondly, if the company is following black hat SEO technique, just ignore them. Black Hat SEO may give you instant ranking but you are on the higher risk of getting penalized by search engines.

Thirdly, you should know from where the company collects backlinks. Backlinks play an important role in the entire SEO success. If the backlinks are coming from link farms, say a big No to the firm. These links will not count and on contrast, it will attract a penalty only!

What are their SEO Packages

If you are looking for affordable SEO campaign then check for some low-cost SEO packages. You need to do little search and you will find yourself with many website offering that. Analyze every other service and then go for the one. SEO is a combination of many complex processes, only being cheap or expensive doesn’t matter.

Hope these steps help you come to a final decision in choosing the right SEO firm and your expenses turn into a profitable investment.

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Latest SEO Trends – Improve Your SEO for 2019

Life is moving at a fast rate and so is our search engine’s algorithm. To keep up with the search engine’s pace, these 7 SEO trends are game-changing trends that will keep you ahead from your competitors and will help in increasing the website’s ranking.

Trend 1 – Optimizing as per the user’s point of view

SEO is not only about adding keywords to your website but it’s also about integrating your content with optimized keywords so that your website can deliver value to your user. If anyone wants to reach to your website, then they should be fully satisfied that they are going in the right direction and that it will surely enhance their experience.

You should think from the user’s point of view which means ‘put your foot inside the user’s shoes ‘ and try to build a website that can help your users in all manners.

Trend 2 – Mobile-Friendliness

Because mobile phones are much more friendly than desktops and can be carried anywhere very easily, your website should be optimized to work on mobile platforms smoothly. Also, the size of the mobile screen doesn’t match with the size of the desktop, so content might get easily visible on the desktops but the same content will be hard to read if not optimized according to the screen size of the mobile. The font size of the content as well as of the call-to-action buttons should be easily readable for your users.

Trend 3 – Voice search and other assistance

People are more intended to use voice search rather than using text keyword search and your focus should move towards enabling your websites to use these voice searched keywords.

Applications such as Google assistant, Amazon’s dot and many others are a great example of this trend. These apps and devices use artificial intelligence and IoT to interact with the user and perform their operations.

Your website should have long-tailed keywords that are most often used for voice search. Your content should be short, crisp and to the point and should not have long paragraphs because it can confuse AI.

Trend 4 – Videos talks more than texts do

Video marketing is a convincing way to explain your content in detail without boring visitors. This makes your website and content more engaging to the visitors.

Using keywords in the form of questions and structuring those long question types’ keywords as the title of your video help a lot when doing video marketing.

Trend 5 – Target local audiences

It’s good to start from scratch and then go up. SEO Expert says you should first target local audience around you, make some profit, then broaden your arms to get more leads.

Make your content more useful for them. Use AdWords with a limited radius so you can focus fully on your local audience.

Trend 6 – Time to face competition

Your business needs to be ahead from your competitors in SEO. Update all your content that needs modification. Do something out of the box and try to surprise your audience every time.

For those who are new in the field of online marketing,  work on keyword optimization, content creation, genuine links, social media platforms, etc.

Trend 7 – Page speed

Uploading speed matters a lot because it’s a crucial factor for website optimization. Search engine focuses to give delightful user experience each time visitor clicks on a website’s link.

Initially, page speed was a Google ranking factor only for desktop supporting websites but now Google also considers page speed as a ranking factor for mobile-optimized web pages.

Uploading speed on both desktops and mobiles also differs as techniques, size, width are not the same. The real part starts after getting a speed score from online tools. The database can be taken from the chrome user experience report. It’s quite hard to analyze each visitor’s uploading speed. For improving speed, you can fix all bugs and other technical issues and remove all unused plug-ins to decrease uploading speed.

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Benefits Of Google AdWords - Webigg Technology

Google AdWords is the advertising platform of Google, where ads are served to users when they perform a search. Instant benefits of Google AdWords is that it improves the visibility of the brand & brings in faster results.

Over the years, with the transformation of marketing from traditional to digital, more and more businesses have made their way towards the internet. This has made the internet highly cluttered with intense competition. Apart from businesses, even the consumers increasingly rely on the internet to make their purchasing decisions.

Taking the above thought into consideration, it becomes extremely important for the businesses to clear the clutter and reach out to the target audience. Thus, Google AdWords is the one-stop solution that helps the businesses to reach out to their target audience immediately and delivers the desired results.

1. Increase Brand Awareness

Earlier days, brand awareness was more or less followed a blind method, which is advertising on newspapers, billboards, radio & TV advertisement.

This approach would have fetched result for consumer products but B2B products suffered to a great extent as communicating advertising message to the broad audience isn’t effective and a hole in the pocket as well. Digital advertising specifically Google AdWords has revolutionized the way brands do their advertising.

With Google AdWords, brands can advertise to the audience when they are researching about their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites through Google Display Network. Thus, brand awareness is one of the most common benefits of Google AdWords.

2. Faster Result Than SEO

The visibility businesses get on Google is much more valuable in terms driving sales than any other medium. On the search engine, businesses have the golden opportunity to come in front of people at the exact time when they are looking out for their product or service.

But if the opportunity is such big, competition will be really high. That’s why organically ranking on search engines is a time consuming and a tedious task. With proper optimization of the websites and availing credibility from authorized websites through backlinking can bring good results organically, but it takes time.

With Google AdWords, businesses can get the results much faster. Obviously, there is competition here as well. But the good news is along with the bid amount, the quality score of the keyword i.e. ad relevancy, landing page experience and expected CTR determines the position of the ad. Hence, with proper optimization of Google AdWords along with required bid can bring in great ROI.

3. Outrank Your Competitor Ads

We all have heard and seen brand fights, especially on billboards. AdWords provides a smarter and not so nasty option to beat your competitors. Let’s say you have tight competition with one of the brands in your niche and you suspect that most of the prospective sales are shared by them.

To back up the assumption, AdWords outrank share report shows that most of the times this competitor of yours outranks you on Google. With Google AdWords, you can choose “Target Outrank” automatic bidding strategies to adjust your bid to outrank the specified competition in the auction. Outranking the competitor’s Ads can be referred to as one of the most essential benefits of Google AdWords.

4. Influence The Audience To Make The Purchase

How many times you make the purchase or give your contact details when you visit a website for the first time? The common answer would be very rarely!

The reason is, in this world of the internet all information is available at the tip of a finger and before taking any purchase decision, the consumer does a lot of research, compares different options and takes the decision. It is crucial for brands to influence the decision of people who have visited the website to make them sail through the purchase funnel.

With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.

5. Increase Ad Visibility To The High-Quality Audience

A major misconception among advertisers is that every keyword should have 100% search impression share. But in reality, is it viable to spend money on every search? Many times, the searches can be purely for research by people doing a project, competitors etc. who have no intention of buying the product.

With AdWords, it is possible to serve ads to the audience who are more like to make a purchase. One has to choose automatic bid strategies such as Ecpc (Enhanced Cost per Click), wherein bid will be adjusted based on the previous conversion data and the combination of various information of those converters like location, device, model, browser, time of the day, the day of the week etc.

7. Create Campaign Strategies Based On Users’ Demographics

One of the latest updates of Google AdWords specifically for search campaign is the data about user demographics like age, gender, parental status etc. Let’s consider an instance that you are an interior designer and your target customers are people who have a house or who are planning to construct a house.

You have started using Google AdWords and you observe your conversion rate is not great. You decide to look at the demographics of your audience and found that 30% of traffic is coming from the age group of 18-24 which is generally not the age group of your audience.

You decide to exclude this age group in an experiment and run the experiment for some time. By the end of the experiment, you observe the conversion rate of your experiment is much better than the original. This is one of the instances how users’ demographics is one of the benefits of Google AdWords.

8. Schedule The Ads To Reach The Audience At The Right Time

One of the main benefits of Google AdWords is to decide the time & day when you want your ads to run. But isn’t it beneficial to run ads 24/7? Not necessarily. It depends on your industry niche, product, service and more importantly your past data.

After running your campaign for 3-6 months, take the data based on time of the day and day of the week, identify the time or day or combination of it which are eating your money (no conversion, only clicks) and either reduce the bid or pause the ads at that time or day. Run the experiment for a few days and see if your cost per conversion and conversion rate is improved.

9. Remarket Audience With Best Deals

Remarketing is one of the most important benefits of Google AdWords.  It is a known fact now that remarketing is one of the best ways to influence users to sail through sales funnel. It doesn’t stop there, remarketing ads can be customized as per users’ website usage.

If a user visits specific brands’ mobile phone page and leaves the website without adding it to cart, the remarketing ad for that visitor can be about the same mobile with an added offer like cashback offer or free shipping offer.

To make this customization easy for large websites, one can choose dynamic remarketing ads, wherein ads will be updated based on the page visited by the user. Influencing the audience with the best deal they would be interested in is one the best benefits of using Google AdWords.

10. Increase Your Audience Reach With RLSA & Broad Match Keywords

When it comes to Adwords, advertisers normally choose exact or phrase match keywords to make sure ad is served to relevant keywords. With AdWords RLSA features, one can use broad match keywords smartly. One has to create a campaign with broad match keywords and select RLSA audience for that campaign.

By this, you will broaden your search query for users who have visited your website with the confidence that their search would be around your product. This helps one to broaden their search options for revisiting audience.

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How to Dominate Google in 2019

You’ve already experienced it… SEO is becoming harder and harder.

As time goes on, it takes longer to rank and you have to spend more money to get the results you want.

But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it.

So, what should you do?

Well, the first thing you need to do is adjust how you think about SEO. SEO isn’t only about rankings. To be honest, I don’t even track them for my own site. It’s about getting the right kind of traffic.

You know, the visitors who are ready to buy.

So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment.

And best of all, I am going to break it down into 4 steps as I know you don’t have the time to do everything.

Step #1: Attract customers before they are ready to buy

The most expensive keywords to go after are buyer intent keywords. You know, the ones where someone types in a keyword and is ready to spend money right then and there.

And that will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint.

So, what should you do… not go after these lucrative keywords?

Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient.

But in the short run, there are other keywords that have similar search patterns and they aren’t as lucrative and they are more so informational related. In which people are doing some research before they buy.

So how do you find the keywords that aren’t as competitive that have a similar search pattern?

Step #2: Land and expand

Everyone focuses on ranking for new terms. But there is an issue, it’s hard to rank for new terms.

Even though SEO has a huge ROI, it’s a strategy that requires patience.

But here is the thing, you can get results faster if you use the land and expand strategy.

Then I want you to click on one of the most popular terms you already rank for and then click on pages. You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page.

Step #3: Build a brand

Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster.

Let me give you examples of how to do the opposite of your competition:

• Genuinely help people – a lot of people blog and participate on the social web, but how many people take the time to respond to their community? As far as I can tell, less than 1%. Just look at me. For years, I’ve responded to comments on my blog, Facebook, and even YouTube. I am so engaged with my community on LinkedIn that they honored me as one of their Top Voices of 2018! Most people are too lazy to do this… doing the opposite has helped me build a connection with you. And if you are wondering why I do this it’s because when I started out I had no money and people helped me. I’m just trying to do the same.

• Writing 10x content – when I got into blogging, everyone was doing it. So I had to find a way to separate myself. I did this by writing in-depth guides… not those 5,000-word blog posts, I am talking about 30,000-word guides. On top of that, I spent money on the design so they would look beautiful.

• Creating video content – when I got into the digital marketing community, there were already large conferences that had thousands of attendees. I thought speaking at all of them would help my brand… and they did to some extent, but I was just another speaker. But very few people in my space were creating video content… so now instead of giving speeches at conferences, I give them on YouTube, Facebook, and LinkedIn. I’m able to reach more people without having to travel and the content lives on forever (and is available for free to everyone!).

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