Life is
moving at a fast rate and so is our search engine’s algorithm. To keep up with
the search engine’s pace, these 7 SEO trends are game-changing trends that will
keep you ahead from your competitors and will help in increasing the website’s
ranking.
Trend 1 –
Optimizing as per the user’s point of view
SEO is not
only about adding keywords to your website but it’s also about integrating your
content with optimized keywords so that your website can deliver value to your
user. If anyone wants to reach to your website, then they should be fully
satisfied that they are going in the right direction and that it will surely
enhance their experience.
You should
think from the user’s point of view which means ‘put your foot inside the
user’s shoes ‘ and try to build a website that can help your users in all
manners.
Trend 2 –
Mobile-Friendliness
Because
mobile phones are much more friendly than desktops and can be carried anywhere
very easily, your website should be optimized to work on mobile platforms
smoothly. Also, the size of the mobile screen doesn’t match with the size of
the desktop, so content might get easily visible on the desktops but the same
content will be hard to read if not optimized according to the screen size of
the mobile. The font size of the content as well as of the call-to-action
buttons should be easily readable for your users.
Trend 3 –
Voice search and other assistance
People are
more intended to use voice search rather than using text keyword search and
your focus should move towards enabling your websites to use these voice
searched keywords.
Applications
such as Google assistant, Amazon’s dot and many others are a great example of
this trend. These apps and devices use artificial intelligence and IoT to
interact with the user and perform their operations.
Your website
should have long-tailed keywords that are most often used for voice search.
Your content should be short, crisp and to the point and should not have long
paragraphs because it can confuse AI.
Trend 4 –
Videos talks more than texts do
Video
marketing is a convincing way to explain your content in detail without boring
visitors. This makes your website and content more engaging to the visitors.
Using
keywords in the form of questions and structuring those long question types’
keywords as the title of your video help a lot when doing video marketing.
Trend 5 –
Target local audiences
It’s good to
start from scratch and then go up. SEO Expert says you should first target
local audience around you, make some profit, then broaden your arms to get more
leads.
Make your
content more useful for them. Use AdWords with a limited radius so you can
focus fully on your local audience.
Trend 6 –
Time to face competition
Your
business needs to be ahead from your competitors in SEO. Update all your
content that needs modification. Do something out of the box and try to
surprise your audience every time.
For those
who are new in the field of online marketing,
work on keyword optimization, content creation, genuine links, social
media platforms, etc.
Trend 7 –
Page speed
Uploading
speed matters a lot because it’s a crucial factor for website optimization.
Search engine focuses to give delightful user experience each time visitor
clicks on a website’s link.
Initially,
page speed was a Google ranking factor only for desktop supporting websites but
now Google also considers page speed as a ranking factor for mobile-optimized
web pages.
Uploading
speed on both desktops and mobiles also differs as techniques, size, width are
not the same. The real part starts after getting a speed score from online
tools. The database can be taken from the chrome user experience report. It’s
quite hard to analyze each visitor’s uploading speed. For improving speed, you
can fix all bugs and other technical issues and remove all unused plug-ins to
decrease uploading speed.
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