The Best Times to Post on Social Media

 

(Updated for 2025 – Based on Sprout Social Research)
By Webigg Technology

Social media has become a cornerstone of modern digital marketing, with nearly 4 billion users across platforms. For businesses, it presents a powerful opportunity to increase visibility, strengthen engagement, and drive customer relationships.

But when you post is just as important as what you post.

At Webigg Technology, we help brands optimize their social media strategies using data-driven insights. Below, we’ve compiled the latest research from Sprout Social to guide your posting schedule for maximum engagement in 2025.

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Facebook – Still the King of Reach

Facebook remains the most widely used platform, offering unmatched potential to connect with diverse customer segments.

📌 Best Times to Post:

• Weekdays (Mon–Fri): 3:00 a.m.
• Tuesdays: 10:00 a.m. – 12:00 p.m.

📌 Best Days to Post:

• Tuesday & Friday

These early hours may seem unusual, but the data shows consistent high engagement during early mornings, possibly due to international users or early risers checking their feeds first thing.

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Instagram – Visual Powerhouse for Brand Identity

Instagram’s user base continues to grow, and with over 500 million daily active users, it’s a top platform for businesses to showcase products, services, and culture visually.

📌 Best Times to Post:

• Monday: 11:00 a.m.
• Tuesday & Wednesday: 10:00 a.m. – 1:00 p.m.
• Thursday & Friday: 10:00 a.m. – 11:00 a.m.

📌 Best Days to Post:

• Tuesday & Wednesday

These time slots are prime for visual content like stories, reels, and carousel posts to gain traction with both new and returning followers.

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Twitter (X) – Real-Time Reach & Relevance

Twitter remains one of the most active platforms for real-time news, customer feedback, and brand conversations. While its algorithm and user behavior are constantly evolving, consistent posting is still crucial.

📌 Best Times to Post:

• Monday, Tuesday, Wednesday, Friday & Saturday: 9:00 a.m.

📌 Best Days to Post:

• Tuesday & Wednesday

Posting early ensures your content appears during peak scrolling hours when users are catching up on trends and headlines.

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Why Timing Matters for Your Business

These recommended time slots aren’t just theory—they’re backed by performance analytics from millions of social media interactions. At Webigg Technology, we encourage our clients to incorporate these timings into a structured content calendar for better visibility and stronger ROI.

✅ More visibility = More engagement
✅ More engagement = More leads
✅ More leads = Business growth

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Stay Ahead with Webigg Technology

Social media trends evolve rapidly. That’s why we stay updated, so you don’t have to. Whether you’re just starting your social journey or looking to refine your strategy, our team is here to help.

📌 Need help building your social media calendar?
📌 Want to increase post engagement or optimize ad spend?

Reach out to Webigg Technology today or check out our Social Media Success Checklist to start optimizing your digital presence.

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Please feel free to visit us at: https://webigg.com/