When evaluating the performance of your digital marketing
campaigns, Google Analytics should be your go-to platform. At Webigg
Technology, we emphasize Google Analytics because it provides comprehensive
insights into on-site behavior, conversion data, and can track email and social
media traffic effectively—if configured correctly.
✅ Key Metrics for Content
Performance
To quickly measure how well your new content is performing,
monitor these essential metrics:
- Pageviews
– The total number of times your content has been viewed.
- Average
Time on Page – Indicates how long users stay on your content. Longer
time = better engagement.
- Bounce
Rate – The percentage of users who leave after viewing only one page.
Aim for a low bounce rate.
- Exit
Rate – Shows how often users exit your site from the content page.
Lower is generally better.
📈 Tracking Traffic
Sources
Over time, compare how different channels contribute to your
content traffic. In Google Analytics, this is listed under Source/Medium.
- Organic
Search – Your long-term goal should be to drive the majority of
traffic from Google and other search engines. However, this takes time.
Content won't rank overnight.
- Social
Media & Email – These channels usually generate spikes in traffic
during the initial promotion phase. While these may taper off, they are
essential for early visibility.
At Webigg, we help our clients craft high-quality,
SEO-optimized content that not only performs well initially but also earns
steady organic traffic over time.
Social Media Analytics: Real-Time Pulse on Performance
Social media is a powerful tool for instant visibility and
engagement. It also helps you build and maintain an active audience. When
promoting content on platforms like Facebook, LinkedIn, X (Twitter), or
YouTube, monitor these metrics:
- Impressions
– How many times your content was seen.
- Clicks
– Total interactions driving users to your website.
- Comments
– Engagement and conversation drivers. Responding to comments increases
reach.
- Landing
Page Views (for paid posts) – Shows how many users actually reached
your website.
- Cost
Per Landing Page View – Important for tracking ROI on paid promotions.
At Webigg, we use social media insights to optimize future
campaigns, ensuring your budget delivers the best possible return.
Email Marketing Analytics: Low Cost, High Impact
Email remains one of the most cost-effective digital
marketing channels—when done right. It’s also a great way to drive
traffic to new content.
Monitor the following key metrics:
- Open
Rate – Measures the effectiveness of your subject lines and sender
name.
- Click-Through
Rate (CTR) – Shows how compelling your email content and
call-to-actions are.
- Unsubscribe
Rate – Indicates when your content isn’t resonating—or if you need to
clean your email list.
A/B Testing for Performance
If you notice low open or click-through rates, A/B testing
can help. Send different versions of your email to a sample of your audience
and analyze which one performs better. Then roll out the winner to the full
list. This data-driven approach helps you improve engagement over time.
Data Hygiene Matters
If unsubscribe rates are unusually high, it's time for a data
cleanse. Removing unengaged users helps improve your sender reputation and
ensures your campaigns reach those who truly want your content.
🔍 At Webigg Technology...
We believe data is the backbone of digital success.
From Google Analytics to social and email metrics, our team helps you track,
analyze, and improve performance at every stage of your marketing funnel.
Whether you're launching a new blog, promoting a service, or
scaling your online presence—we ensure your decisions are backed by data
and tailored for growth.
For more details on our products and services, please
feel free to visit us at: Article
Writing Services, Content
Writing Services, Blog Writing
Services, Press
Release Submission Services & Press
Release Writing.
Please feel free to visit us at: https://webigg.com/
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