What are the real benefits of offshoring a part of your operations?

Savings

Labor is the single largest cost center for most businesses. Moving labor costs to more affordable markets helps the bottom line — we all know that. But the savings created for the customer is what is often overlooked.

As companies streamline and reduce the costs of overhead, they don’t just increase margin, they create liquidity that can be used to create value for customers. Those savings can give you greater flexibility on price for the end-user. With more budget breathing room, companies can experiment with new offerings to take products and services to the next level. 

Moving a part of your company offshore can also reduce your physical footprint in expensive, competitive real estate markets. Companies that go 100% remote eliminate commercial rents altogether. All that costly overhead can be converted into customer value.

Quality

Historically, the composition of a local talent pool would govern the competitiveness of a local industry. In recent years, remote work has closed the geographic gap. 

The result is a more level playing field for companies across the globe. A startup working in a smaller city can leverage a top-quality IT infrastructure management team remotely without paying for relocation. Startups can get apps developed by offshore dev teams, often at a fraction of the cost you’d pay in the Bay. That helps keep margins low so you can compete with the big players.

Business continuity

When a mission-critical employee leaves unexpectedly, hiring a new person behind them can take weeks or even months. Having access to a larger talent pool can streamline and expedite the search and support business continuity. 

Maintaining a network of offshore talent vastly improves prospects for quickly backfilling key roles. An experienced remote staffing firm can help locate a replacement and quickly complete the necessary on-boarding without tying up resources from your team. That way, your operations continue uninterrupted.

Round-the-clock service

Trying to maintain 24/7 operations with exclusively domestic teams is a significant challenge from both cost and logistics perspectives. Thankfully, offshoring can offer relief by distributing your workforce across numerous timezones to provide expanded coverage without sacrificing quality service for your customer.

For a company that services a global business audience, providing around-the-clock customer care is a key selling point. When essential software or infrastructure fails, no business owner wants to shut down operations and wait until stateside IT or Customer Service wakes up. 

Concentrate on core business

Much of the work that tech professionals do is highly repetitive. Taking a percentage of that work and sending it to offshore teams can free up time for in-house employees to focus on growth. 

Rather than fearing for their jobs, offshoring allows those valued employees to spend more time working on projects that matter to them, which can reduce burnout and improve overall productivity. This also allows space for innovation, bringing even more benefits to both the company and the customer.

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Why Offshoring Is the Best Solution for Your Business

In the era of post-COVID, companies are searching for efficient ways to run their businesses with optimized costs and resources. As every industry is working with limited in-house capabilities, the restrictions often impact the overall productivity, scalability, and business growth.

However, several options let companies scale their operations without worrying about the higher costs, data breaches, or security threats. Offshoring is among the latest and most productive ways of growing your company without increasing processes’ complexity.

Offshoring or outsourcing your additional work lets you focus on your fundamental business operations and onboarding new clients. If you wonder why you need to outsource or offshore your business, we have listed the top reasons it’s right for you and your company’s growth.

Higher productivity and work distribution

Outsourcing projects to other companies with the same or higher experience, skillset, or domain expertise, you can assure superior work quality with faster turnaround. The outsourcing or offshore companies will help you migrate the projects in a hassle-free manner. Be it web design and development or software development, you can achieve more value-driven results by outsourcing your work.

The most significant advantage of opting for such services is that you don’t have to get highly involved and instruct the other teams to have the core expertise. Due to the pandemic, companies can grow their work at scale and maintain productivity by this model.

Improve client satisfaction

Every business in this digital space wants to grow by offering or doing multiple operations simultaneously. It’s instrumental for companies to be agile and expand their work scope to serve their clients comprehensively. For implementing this without adding additional operational costs, offshoring is the best way to take the lead.

While working with an additional remote team, you can access their multidimensional skills and offer more expertise to your customers. It improves clients’ work satisfaction along with boosting your reputation in the business niche. If a company provides professional web development services, it can scale its business offerings by signing a contract with an offshore software development company.

Greater sustainability

In this post-COVID era, sustainability is the biggest challenge that every company faces regardless of their industry. The sudden disruption took away many businesses by the storm of unfavorable circumstances; to sustain, companies need robust backup.

Having only one in-house team is not enough in 2021, even if you are operating at a smaller scale. To keep your business sustainable, you will need a professional outsourcing partner. Be it offshore tech support or introducing new services to your clients — an outsourcing company can help you start fast.

Gain a competitive edge over your peers by strengthening your business foundation, leveraging others’ digital solutions for your business growth.

Cost optimization

An offshore or outsourcing team can help you run your company in a more cost-optimized manner than onboarding new in-house members. As you are not hiring new team members on your standard payroll protocols, you have the opportunity to save a lot of money and get professional services.

As you don’t hire new team members, you also optimize the cost of training and additional tools for the latest team members.

How Webigg Technology can help your business with offshoring services

Webigg Technology brings years of experience in multiple IT services to ensure profit-driven results for your business. We have got you covered with professional in-house teams for web development, app design and development, online marketing, and tech support.

We bring in multiple engagement models so that you can pick the right one for your firm and start scaling your processes in a hassle-free manner.

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What is offshoring?

Fundamentally, the offshore model helps increase a business’s output, and improve its technical expertise, without undue stress, hassle, or cost.

At its most basic, offshoring is simply expanding your business with a new team, with new (or complementary) skills. Aside from being geographically distant (which isn’t a major issue in 2021) it’s no different from hiring locally.

So if it’s the same process, then why are companies using offshoring? What are the real business benefits of offshoring?

1. Higher profit margin

A lot of companies and articles talk about lower costs when offshoring. We want to be a bit more helpful and specific.

Say you establish a 5-person development team in Bangalore, along with your 5-person team at home in London. Now let’s look at two comparisons: first, a pure salary comparison between India and the UK, and then the total cost of doing business offshore versus in-house.

Salaries only: If you hire the same team in Bangalore (same ranks, experience, and quality) then the salary difference will be substantial. Comfortably 3-4 times cheaper.

Total cost: For our average partner, the total cost of doing business here (including premises, administrative staff, legal work, payroll, developer salaries, insurance – the works) typically comes in at 50% the cost of your at-home developers’ salaries.

There’s no industry where skilled Indian workers cost more than in Western Europe or the USA. The differences in cost of living are just too substantial.

Why are these salaries so different?

Hiring Indian workers is always more cost-effective than hiring their British or American equivalents. But that’s been the case for decades; longer than decades.

But why cash in on Indian labour?

The quality of Indian workers has improved. Specifically in IT, engineers across India are getting the same education, training, and practical experience as Westerners. They’re incredibly capable, and that’s attractive to businesses.

Lower cost of living = lower salaries. Therefore, salaries will remain smaller in India,  regardless of the quality of service.

In isolation, quality Indian engineers cost more than they used to. However, in Europe, the UK, and the US, engineers are very hard to find and extremely expensive because of the acute talent shortage. This makes it all the more important to look elsewhere. 

2. Access to niche talent

We’ve looked at how expensive engineers are to hire in Western countries and cities. There’s no hiding from it: you could be facing $100+ an hour for a capable senior developer. And why are they so expensive? Because their skills are incredibly in demand.

In the USA alone, 250,000 software engineering jobs are currently unfilled, and increasing. There simply aren’t enough new developers to fill the gaps.

Colleges are pushing IT and engineering hard, but there’s an inevitable delay before those graduates trickle into the industry. To make things harder, the number and variety of tech companies are also increasing. Good candidates can pick and choose their employers. Hence the holy grail of incentives: crazy wages.

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The advantages and disadvantages of offshoring

Offshoring benefits

Cost Reduction: The most important reason or advantage of offshoring is to reduce labour costs and other operating expenses.

Cheap and Skilled Workforce: It is a chance to get competent and cost-efficient workforce available in a developing nation.

Concentrate on Core Business: When the company offshore its other tasks, it can focus more on its core functions.

Complete Assistance: Because the offshore team holds expertise in its field, they can provide a relevant solution to every problem related to the production or services offshored.

24/7 Operations: Another advantage is that the company can continue a 24/7 service such as customer support, which is otherwise not possible in the domestic business unit.

Tax and Other Benefits: Many developing countries will provide many types of incentives such as tax holidays, to attract companies for foreign direct investment.

Better Control: The business can ensure proper management and regulation of all its functions if it opts for offshoring.

Streamlines Process: It assures that a dedicated team is working on offshored production or services to complete the tasks effectively and efficiently.

Offshoring Risks

Offshoring services seem to be quite challenging. While relocating a part or whole business operations to another country, the management should not overlook the following risks it may tackle:

Cultural differences: Different communication styles, decision-making styles, approaches to tasks, attitudes towards conflicts – these were all cited as main cultural factors that caused a difference of opinion between the two workforces.

Long Distance Locations: The offshoring units usually are located in geographically distant locations, which makes it hard for the manager to often visit these subsidiaries.

Ethical Issues: In case the organization pays dissatisfactory remuneration to the offshoring team or if they feel that the facilities are improper, it results in ethical problems and spreading of negative brand image. 

Geographical or Political Unrest: The geographical or political problems like shutdowns, riots, political instability, protest, etc. may prevail in the country where the company relocates its unit; ultimately affecting the business.

Security and Safety Issues: The company’s offshoring unit mostly deals with a threat to lockout and closure if the natives find it to be harmful or unethical for their nation.

Language Barrier: When the company enters into a developing country for relocating its business functions; it finds a huge gap between its native language and the local language of the area due to the difference in language and understanding. Therefore, the company is hard to establish effective communication with the offshoring team.

Examples of Companies Offshoring to Other Countries

Offshoring has benefited a wide range of U.S. enterprises, from small to medium-sized firms with just local operations to huge multinational organizations with a global reach. In addition, they have gained significant benefits by outsourcing part or all of their manufacturing or business operations.

These are some examples of large American companies that have offshored their operations:

IBM has a subsidiary in India called IBM India Private Limited  with 131,000 employees. They provide consulting, software development, R&D as well as monitoring cloud-based computer systems for IBM’s international clients.

General Electric – They have a research and development center in Bangalore, India which is second-largest R&D in the world. The center is responsible for communicating with GE’s international branches, customers, partners, suppliers, and other technology centers.

Ford Motor Company (FMC) – Ford’s IT enterprise in India offers a number of IT services, and customer support. FMC’s software development center manages the company’s global e-commerce operations. Its call center manages the company’s entire support services for email support, live chat, and phone support.

JPMorgan Chase – JJPMorgan has offices in Metro Manila and Cebu City, Philippines.  Their Philippine operations provide financial processing, mortgage operations, IT services, and call center activities for the company’s retail and wholesale companies in the United States.

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How to market your content without spamming

It is important to let your content do the marketing for you. It is ideal if you let the ideas spread organically through sharing, linking, and reposting. While this is the most ideal form of marketing, it is not always possible for newer websites.

In order to get your content seen, you should initially market it to the applicable target group. You will need a base following in order to spread organically, and you must first focus on building that group. You can do this by paying for ads on related websites, or you can use SEO techniques in order to utilize Google search results.

You can also use more modern approaches to advertising. Instead of waiting for a following to share your stories, you can do it yourself on sites like Reddit or Facebook. If you can create a discussion around a topic on your site, then you will have curious readers exposed to the rest of your site as well.

By understanding what makes a webpage advance, it is now time to unite your king and queen with their new prince. Make sure to keep each aspect of your website up to its fullest potential in order to see results. With strong marketing techniques and a fulfilling design, you will be able to ensure the success of your original content.

How to gauge your site’s success

By following Google analytics, you can map the current traffic stats of your site. If there are ever long periods of dipped traffic, then you may want to increase your marketing efforts. It is ideal if your traffic grows steadily over time. You can also gauge how long the average visitor spends on your site. If most visitors explore your site and read numerous articles, you will have a greater chance of building a strong base.

Finally, you can gauge the content of your site by tracking the comments and resharing rate. If there is a comment section on your site, then check to ensure that the feedback is positive. If there is a discussion forum, then check to ensure that the discussion is civil, productive, and inviting. As for the re-sharing rate, you should see how many visitors are coming through second-party sites like Facebook. If your visitors are sharing your site with their friends, then you can enjoy the thrill of free marketing!

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Why Content Is King In Social Media

Social Media Marketing is strongly related to content. When starting with social media for business one of the first tips you get is: „Content is King“. That sounds easy enough, but to be honest it is not: content is not necessarily good content, and a lot of content out there in the social networks simply is not king! The easiest way to figure out, what kind of content will rule in the end, you have to understand what you want to achieve with the really good content and what makes content king.

1. You cannot show expertise in a slogan.

Have you ever tried to put all your knowledge and wit, all your character and personality, all your experience and customer feedback into one short, crisp sentence? What did your audience say to this? Did they believe you?

The right kind of diversified, intelligent, helpful, knowledgeable and entertaining content will prove your expertise and inspire loyalty. However hard you try – a witty slogan will not serve this purpose.

2. A reputation is not built by simply claiming expertise.

Trust, reputation and standing out from the masses need times to develop. You cannot claim these attributes without producing consistently strong material and building a following in different social media channels. (It is hard work to achieve these followers – maybe you want to follow me?)

Constantly contributing insightful, entertaining and knowledgeable content – spiced with some (subtle) customer opinions and moderate praise – can prove your expertise far more thoroughly than any of your lofty claims.

3. People block out promotion.

Let us be honest, in the end we all want the same thing: to spread the word about our products and services. The problem we face is that no one likes to be bombarded with advertisements and sales messages; in today’s world, people block out or ban promotions.

The way out of this dilemma is to provide insight in an unobtrusive and helpful way. To get people to listen to your valuable content, they have to have a desire to consume your message.

4. People do not share advertisements.

To gain the best possible results in social media, you need more than your followers, friends and contacts to listen to you.

In order for your message to truly spread, you need the help of members from their networks, too. You need other people to be exposed to, share and spread what you have to say. They will not do so just to promote your business.

Give them content they will happily share. This kind of content is not advertisements; it is valuable, helpful, entertaining, personal and humanistic.

5. People do not connect to shouters.

To make your content spread, you need an audience. You need people to connect to you – to read your posts what you have to say.   DO YOU WANT TO CONNECT TO SHOUTERS?!

Or would you rather involve yourself in networks where you are exposed to meaningful content, presented in a thoughtful way? While you might also connect to strictly entertainers – in the end, it is the helpful and engaging information we crave in business.

6. People do not follow advertising channels.

Imagine you are watching your favorite TV program. (Assuming you don’t have TiVo) what do you do, when the commercials come on? Hang on to every word of the commercials? Or rather switch channels, visit the bathroom or fetch a beer/glass of wine?

In your own marketing broadcast, don’t be the invasive commercial breaks. Your audience will tune out and visit another station. Present content that makes your audience eager to listen, and turn to you as an information source.

7. Slogan creativity is limited.

Have you ever had a brainstorming session for inventing slogans around your company and products? This is actually fun. But at some point, you run out of crisp and witty ideas.

The possibilities for creating entertaining and informative content are virtually endless, when you expand beyond the slogan. Think you are stuck? Explore the content from leading marketers in your industry and let them inspire you or look around some content of people who do not even realize that they are using content marketing. The more you get into your content strategy and the more people you involve in the content creation process, the more ideas will arise.

8. Ads make you an entertainer; content makes you a thought leader.

A really strong advertisement entertains. It might even spread because it is fantastically funny, cute or insane. Are these the attributes you want to be connected to your business and your professional life? If they are, by all means… proceed.

As a content marketer of a B2B company, I would aim for helpful, knowledgeable, informative and engaging … all of these summing up to thought leadership. A general rule of thumb would be to hold off on the pet pics, and spread your knowledge and wit.

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Free Lead Generation Strategies

Email Marketing

Generally considered one of the most effective ways to reach your target customers, email marketing is still widely used as a marketing tool due to its direct approach and most importantly, its low cost.

Aim to send personalized emails with an opt-in method that utilizes an attractive call to action strategy. This not only helps you gain subscribers who enjoy receiving emails from you but also boosts your chances of conversions.

Blogs

Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches.

An 11-blog per month target can help increase your lead volume by up to 4X, while increasing traffic by up to 3X, according to a Hubspot Benchmarks report. Don’t forget to include links to other websites and a prominent call to action.

Social Media

Social media is a great modern marketing channel thanks to its high penetration rate and sheer volume of users. Posting content and sharing what others post consistently can improve your visibility and boost your metrics.

You can amass a loyal following by building relationships with your potential customers through valuable social interactions. This is also where you can communicate and share information through dialogue whether it’s on Facebook, LinkedIn, or other social channels.

Organic Search Marketing

Organic Search Marketing is arguably one of the most effective methods for consistent, long-term lead generation. Despite its broader scope and higher level of difficulty, organic search optimization still drives a significant portion of new leads for most businesses.

The SEO landscape is highly competitive and has been for some time now. But as long as you’re keeping up to date with the latest best practices and algorithm changes, you’ll be able to optimize your website’s pages accordingly.

Online Referrals

Referral marketing programs involve effective tools and techniques that generate a consistent flow of leads referred by existing customers. This can be done by reaching out to your existing customers who can recommend your products or services to others.

The best way to get the ball rolling is through promos or rewards as these provide incentives for existing customers to act as referrers.

Reviews

Online reviews or testimonials are the new word of mouth in that most consumers look for these reviews before making a purchase.

Most customers are driven to leave a review if they are satisfied and happy with your product or service, or because they are disappointed, so make sure it’s the first reason.

Create Landing Pages with Effective Calls to Action

Your visitors won’t know what to do next if you don’t give them specific instructions, so make sure you give them a clear and concise call-to-action included in your marketing components.

A more potent combination is creating a dedicated landing page with a call to action for specific offers that are relevant to what they are looking for.

Physical Networking

Digital and social marketing may be great channels in generating leads, but nothing beats personal contact when it comes to opening a two-way dialogue with your potential customers to develop trust.

As a marketer, you should attend networking events and consider being a presenter at these events when the opportunity arises. Even a 10- to 15-minute presentation could be huge for generating direct leads or even a referral from those who’ve seen said presentation.

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Strategies to Help You Generate New Leads

1. Ask for referrals.

Happy customers are often happy to give referrals. Let your customers do the talking for you by asking for referrals and empowering them to gather their own leads. Nothing boosts your company’s credibility more than a happy customer telling their friends and family about you. Referrals are the best lead generation strategy out there. When closing a sale, be sure to ask your buyer if they know anyone who might appreciate your product or service. This takes very little time and may be a way to quickly generate leads.

2. Conduct regular customer care calls.

Don’t drop your customer after the sale. A happy customer who has a continued relationship with you and your company is likely to buy again.  It shouldn’t come as a surprise that it’s cheaper to sell to an existing customer than to acquire a new lead. Follow-up calls are a strategic way to nurture customer relations and a great time to ask for referrals. Sometimes the most quality leads you have are actually your current customers.

3. Lead nurturing: Keep in contact with past referrals.

Not every lead will be ready to convert at that point in time but that doesn’t mean such leads should be ignored. Lead nurturing is especially critical in the lead generation process when prospects are undecided about a purchase. Send them helpful information based on their interests. Automate the lead nurturing process, and set up reminders and a schedule of when to check in with them. You want to be top of mind when they are ready to make a decision.

4. Be a trusted source of information.

Go the extra mile and become a product expert in your respective field. Develop into an advisor that customers can trust rather than just an ordinary salesperson. Customers have a vast amount of knowledge at their fingertips, they do most of their research before ever talking to a sales representative. A way to bridge this gap is by speaking at trade shows or conferences as a way to become a trusted source of information.

Remember, the customer holds the purchasing power. However, as a sales professional, you can empower customers with information that can help them make the best decision. (With luck, that decision is you.)

5. Use the internet to highlight your expertise.

In this digital age, it has become easy and essential to showcase your expertise. There is no better way to do so than online. Start building up a web presence to help you reach any potential clients that might be in need of your extensive knowledge regarding products or industries. One way to start gaining views is by using targeted content optimization for search engines to increase your site’s rankings.

Not a search optimization guru? Do not fret. To quickly generate leads through the internet, it helps to continually add helpful and relevant content to your site. In doing so, you will assist your potential customers in their research process. To capture these leads quickly, use form entries with calls to action (CTAs) throughout your site.

Most customers begin researching their purchase long before they ever talk with a company representative. David Edelman and Marc Singer described the customer-led sales experience as a “journey” and emphasize the importance of being part of that journey. By creating customized, relevant, interactive, and engaging content for each step of the research process, products and companies can be a guide to customers before they are ready to engage with sales staff. “Today, winning brands owe their success not just to the quality and value of what they sell, but to the superiority of the journeys they create,” Edelman and Singer have argued.  Paying attention to the customer’s journey creates a significant opportunity for online lead generation.

6. Network online.

It’s easy to see that social platforms have gained dominance as they are increasingly the preferred way that many people interact.  It’s no wonder the professional networking site LinkedIn is the main site that professionals use as a way to stay in contact with people they you meet. However, crafting the right approach is just as critical as cultivating your connections. Don’t send generic invites when requesting to connect. Instead, send a personalized message that reminds them of who you are, and how and where you met.

7. Be Social.

Once you’ve connected with potential customers, nurture those connections. Don’t limit yourself to one social site — expand on to relevant ones whenever possible. Social selling expert Jill Rowley counsels people to read what your prospective clients read and then tweet or post about it. Regularly posting valuable content increases your ability to be a trusted source for customers as they research their purchase.

Given LinkedIn’s tremendous value in converting leads, publishing articles or sponsoring updates on the site is an important strategy. Adding advice and expertise can gain you a following and help to put you and your company in the spotlight as a trusted expert in your field. You might include a call-to-action button on social media or blog pieces to quickly generate a pool of interested people and to drive leads.

8. Do some good, old-fashioned networking.

Tried and true networking is another key to sales lead generation. It may not be surprising to discover that many people prefer in-person meetings at conferences because it gives them the opportunity to read body language and facial expressions. Overall, aim to be where your prospective clients are. Join organizations that your potential clients will most likely join, and also make an effort to attend the conferences they attend. This puts you in the right place to interact with a large pool of prospects.

Remember, networking isn’t all about you. It is easier to listen carefully to others as they speak about their challenges in business. Chances are, you will find opportunities to offer solutions, whether it’s your own product or service, or a product or service from one of your contacts. Helping associates even when it means not closing a sale is not only friendly, it paves the way for referrals. As mentioned earlier, strive to be an advisor that is committed to helping customers find the right solution whenever possible.

9. Be creative.

Successful lead generation is about referrals, in-person, and online networking, but a little creativity goes a long way in reaching potential customers. For example, David Morgan and Alex Chavez, Co-Founders of Security Dealer Marketing, helped a local security company sponsor a public service day and provided free high-resolution photos of families with Santa. The event generated 400 leads, 10 sales, local brand exposure, and lots of fun Christmas pictures.

10. Don’t give up.

Successful companies know sales leads come from a variety of sources. Strategies for how to generate sales leads include asking for referrals, conducting customer care calls, and nurturing leads. Being a trusted source of information on the internet and social media, as well as through online networking, are also lead generation strategies. In-person networking works, too.

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