Who Needs Social Media Management?

While there are many reasons a business could need social media management, here are a few that we think are the most important ones:

Your business has multiple accounts, and you are looking for a way to streamline your workflow.

Your business demands social content creation, community engagement, influencer outreach, and more because you have a large number of active followers.

You are looking at social media as a growth engine and are interested in driving decisions using top-notch analytics because social media is a revenue-generating channel.

You are running paid advertisements on social media in addition to posting organic content.

What Costs Are Associated With Social Media Management?

For a small business, the actual cost can vary and depends on the nature of engagement you are looking at on social media. However, here are some pillars that cover the most critical aspects of social media management

Talent (social media manager, freelancer, agency)

Tools (scheduling, content creation, analytics, tracking)

Content (graphic design, motion graphic, video, copywriting) 

Advertising (spends + management fee)

You can also add the cost of partnerships (influencers, brand collaborations), and product (giveaways, affiliate, trial discounts) to the mix. 

 Choosing The Best Social Media Management Software

The social media management system you choose will determine your workflows and priorities. 

There are a lot of social media management tools in the market that offer you a complete suite (from creation to publishing to reporting) and a few that cater just to a particular aspect of the process (for example, scheduling). 

In this case, it's important to identify the 'must-have' features and what sort of experience you want your team to have.

Most likely, you went out looking for a tool because of some frustration with a particular channel/process. Keep that frustration in mind, but don't make that the only reason to select a specific management platform. 

Here’s a good list of things you should keep in mind when you are looking for social media software:

User Experience

Analytics and Reporting

Integrations

Collaboration Tools

Training

Security

Scalability

Pricing

You should ideally try out at least a couple of tools before making a decision. A simple way to do this is to rank each software on identified attributes and take a weighted average.

This process will help you make an informed decision.

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What is Social Media Management?

In today's digital landscape, there is a social media channel for just about everything.

From micro-blogging to short 15-second videos, you can find anything in the mix.

For small business owners and marketers who want to succeed on social media, it can be hard to keep up with such a diverse and rapidly changing atmosphere.

Whether you are a small business just starting to market on social media or if you've been using it for a while, you can imagine how stressful (and chaotic) managing all the channels can get.

Each social channel comes with unique nuances and capabilities that influence how you publish and manage content.

This is where social media management comes in.

 Social Media Management Overview

Social media management is the ongoing process of strategically creating content, publishing, and monitoring your presence across multiple social media platforms.

Often social media management involves using automation tools.

 Why Is Social Media Management Important?

Social media is an integral part of building and maintaining a brand image.

84% of people with internet access use social media, so chances are, so does your target audience.

You'll want to create an excellent first impression of your brand for those who will discover you on social media.

When strategizing for your social media presence, ask yourself questions like “what's the biggest takeaway for someone who's visiting my brand profile?”

Remember to stay consistent across social media channels and align your social presence with your overall brand narrative.

You also must keep in mind all the social media trends that change how people use it, and adapt your messaging for each platform. Find the balance between staying true to your brand, and tailoring your message to fit the medium.

Consider this: social media users are engaging with visuals on Instagram, getting their breaking stories from Twitter, connecting with their family or attending virtual events on Facebook, getting inspired on Pinterest, discussing their professional lives on LinkedIn, and acting as content creators on TikTok and Snapchat.

For example, when creating content for Instagram, take extra care with your visual design. But when you’re on Twitter, make your message concise and timely.

Not only does the type of content and the audience vary from platform to platform, so do the sizing and formatting requirements. Even if you can post the same picture on Facebook that you did on Instagram, make sure your image is sized correctly.

Improperly formatted content won't instill confidence in your brand.

Brands have to tailor social media content for each platform, and social media management helps them do so efficiently.

But not all businesses embrace social media management or actively include it in their strategy. How do you know if it’s something you need to incorporate?

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