Why are customer reviews so important?

Surely, you know that customer reviews are important to some degree. After all, you’ve most definitely used some reviews to help you with a buying decision in the past.

Reviews provide social proof 

Therefore, we know right away that customer reviews can provide social proof for your shop and its products. This, in a very clear way, is building trust for your shop.

There are endless statistics showing the power of online reviews in terms on converting customers. Here are a few noteworthy ones:

Product pages with customer reviews receive 3.5 times more conversions than those without. 

Three out of four shoppers say they trust online reviews as much as recommendations from friends and family.

89% of online shoppers worldwide read reviews before making a purchase decision.

However, customer reviews provide many more benefits for your online shop...

Reviews can boost your SEO

Besides social proof, customer reviews can help your shop and products gain more visibility. How?  Through SEO (search engine optimisation).

In the eyes of Google, adding reviews to your website is comparable to adding fresh content to your website. Google’s web crawlers will scan websites for relevant information in order to decide where it should rank in its search engine results pages (SERPs).

This “user-generated content” provides your website with valuable keywords that will constantly be updated with the addition of new reviews (Google also loves websites that constantly add new content). Therefore, the more reviews you have, the higher you should rank in Google for your company’s most important keywords.

Speaking of search engines, we all know how important it is to get discovered through Google & co. Being able to rank on the first page of your most important keywords can help bring hundreds (or thousands… or even millions!) of visitors to your website every month.

Reviews provide useful feedback

Last, but definitely not least, you should consider getting customer reviews on your website because they not only provide your potential customers with valuable feedback, but they also provide it to you!

Remember, optimisation doesn’t just mean tinkering with a few website features and the wording of your ads. You can also optimise the customer experience as well as your product line.

If you get too many negative reviews about your customer service, for example, it might be time to consider some serious internal changes. The same goes for bad reviews for a specific product. If too many customers complain about a certain product, you might want to consider removing it from your product line.

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How To Get More Online Reviews

Now that we’ve discussed why online reviews are important and how to ask for them in ways that are professional, here’s our list of the top ten ways that you can maximise the quantity and quality of the reviews your business receives.

1. Make It Easy For Customers To Review

As a customer, would you leave a review about your experience with a business if the business made you jump through hoops to do so? The likelihood is low, especially if your review was a positive one. This is important, as customers are 21 percent more likely to leave a review after a negative experience than a positive one.

The easier you make it for people to leave reviews, the more reviews you’ll get. Don’t make people navigate multiple pages or cumbersome login pages to leave a review. The lower the barrier and the shorter amount of time it takes for someone to leave a review, the more likely they will be to do so.

As a business owner, you must put yourself in your customers’ shoes and think about how you can make leaving reviews easy and convenient for them. Once you do, you’ll find you get many more reviews, especially positive ones.

2. Follow Up With Email

After a sales transaction has been completed, it’s a good time to send an automated email following up with the customer and asking them to share a review. Many companies take this approach, asking for reviews from customers right when the experience is still fresh in their minds.

That said, you can also run an email campaign that reaches out to a large number of recent previous customers at once, asking them to review their experience with your business.

An email campaign can target every customer for the past month or two, for example, but try to keep it recent! Reaching out to customers who transacted with you more than a few months ago can be awkward and come out of nowhere.

It’s a good idea to also make sure that the emails you send asking for reviews are simple and easy to respond to. As mentioned in point one, you want to make it as easy as possible for customers to leave reviews.

3. Leverage Customer Happiness

Happy customers are often willing to shout about their experiences, with surveys finding that 87% of customers will tell their friends and family members about a good shopping experience with a company.

Why not leverage those positive feelings by encouraging your customers to go beyond just telling friends and family and telling the world by leaving an online review. When a customer is happy, it’s a good time to encourage them to share their experiences by leaving a review for others to see.

For example, if a customer service representative has a positive conversation with a satisfied customer, this presents a good opportunity to ask that customer to share a review and give them an easy way to do so right then and there.

4. Use Retargeting Campaigns

In addition to reaching out to your customers directly and asking them to leave a review, you can also leverage the power of online advertising by using retargeting to get your customers’ attention.

Retargeting works when you run digital ad campaigns on Google or social media websites like Facebook or Twitter, specifically targeting your own customers, rather than the public at large.

In reaching your own customers on the websites they visit the most, you’ll be able to engage with them, grab their attention, and hopefully convince them to easily click through and leave a review for your company, as your business is a brand they’re already familiar with.

Unlike email marketing, retargeting requires an advertising budget so it’s not free, however, it is important to bear in mind that retargeting is one of the most cost-effective forms of advertising and it can be very effective as well.

5. Use In-App Review Prompts

If your business sells products or services using an app, in-app prompts can be one of the most powerful tools in your toolkit.

In-app prompts are the messages that pop up within an app, giving customers useful perks like offering discount codes and, you’ve guessed it, asking for reviews.

Companies like Uber and Deliveroo use in-app messages to ask their customers to review their experiences straight after a transaction has been completed within the app.

This is an opportune time to get your customer to leave a review, as the experience is fresh in their minds right at that moment.

6. Ask For Reviews On Social Media

Today, most companies and brands have social media presence in the form of engaged followers on their Facebook, Twitter, Instagram, and TikTok accounts.

If you’ve built a strong presence with numerous followers on social media, then using your social media channels to ask for reviews is a good idea, because you’ll be able to reach mass audiences and chances are high that those who follow your company on social media do so because they have had a positive experience with your brand.

These engaged, happy social media followers are likely to be willing to leave positive reviews.

7. Use A Third-Party Reviews Service

Did you know that 91% of customers between the ages of 18 to 34 say they trust online reviews just as much as personal recommendations?

The power of online reviews is huge, but there’s also concern about the existence of ‘fake’ reviews where unscrupulous business owners hire people to pose as genuine customers and write positive reviews.

Such illegitimate actions cause harm across the industry and can cause consumers to lose confidence in the reviews they read.

A great way for your brand to overcome any scepticism about customer reviews is by using a third-party review service, such as TrustPilot, which handles customer reviews by verifying that the customer leaving the review is someone who has purchased a product or service with that particular business.

Such third-party review services are useful in building credibility for your business by assuring your customers that each review is genuine. When you partner with a third-party review service, they will also automatically reach out to each customer following a transaction to encourage the customer to leave a verified review. This is very useful in that the service takes care of doing the reviews solicitation for you!

8. Offer Rewards For Reviews

Everyone loves to be rewarded for their efforts. Customers often don’t leave a review because they don’t have the time to do so. By offering them a reward, such as a discount code on future purchases, for a review, you can show your customers that you care about both their feedback and their valuable time.

Offering rewards needn’t be costly either. Vouchers, discounts, or even donating a small amount of money to charity for every review can be a small investment that yields a big return by resulting in a sizable number of reviews.

9. Respond To Every Review

When customers leave reviews, it’s because they want to be heard. Whether the review is good or bad, they want to know that someone at the business on the other side of the review is paying attention.

You can show your customers that reviews are important to your business by leaving replies to every review. If the review is favourable, you can simply reply by thanking the customer for sharing the review and thanking them for their business.

Should the review be a negative one, you can reply by showing regret, asking for more information to see how you can rectify the situation. This shows customers that your business takes customer feedback seriously and wants to improve.

If new customers can see that prior customers’ reviews matter to your business, they’ll be more likely to leave their own reviews.

10. Share Positive Customer Reviews

When you receive positive reviews from customers, highlight them! It’s a good idea to share positive reviews from customers because this shows prospective customers that they are also likely to have a positive experience buying from you.

Reviews websites like Google, TripAdvisor and Yelp allow businesses to mark reviews as ‘helpful’, and those will be the reviews prospective customers see first when they look for online reviews of your business on those sites. You can take advantage of this to highlight your best customer reviews.

Additionally, you can use customer quotes in your own email and social media marketing activities. For example, your marketing emails can include quotes from satisfied customers, or you can design Instagram posts with these quotes.

Doing this not only presents your brand in a positive light to your followers but showcasing customer reviews is also a powerful way to encourage other customers to leave their own reviews.

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Watch Out For SEO In 2022

Results Will Show The Most Related and Accurate Contents

Content Association to the Query:

Misleading titles with irrelevant content will no longer get their spot on the page results. Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. By 2022, expect that SEO ranking’s will be more competitive with providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience through linking unnecessary sourcing will be not effective as it is today. Google will also identify the reliability of the link inserted on the content.

Personalized Results Based on Recent Searches:

The current traffic shows the most search topics based on the algorithm of the accumulative information and activities from all internet users. Google is now working to improve the searching experience of every user to match the information that will come up according to the history of their visited pages and frequent queries. So in the future, the search results can match the pages to show to users according to their interest. Think of it as how Youtube shows recommended and suggested videos to users.

Snippet:

Do you see the little section on top of results that shows a quick description or photos of the search result? It is helpful sometimes, especially for quick searching of information. But most of the time, the snippet shows misleading and incomplete information. By 2022, snippet on the search result page will be gone.

New Ways In Searching

Voice Search and Inquiry:

In 2022, keyword searching will have more practical results. Since the implementation of voice recognition to mobile devices and internet software, casual-conversation type of questions will be more used by internet users. Keywords such as Best Yoga Routine is appropriate to use when you consider searches done by typing, but with the increase of popularity in voice searching, How to do yoga can be considered as a new keyword for yoga-practicing topics.

Related Keywords:

There is no need to mention the same keyword all over the blog or article content. Keyword spamming is no help in increasing traffic. Google is becoming smarter in identifying high-quality content that they will consider the synonyms or related words from the keyword in the ranking. Do not use the word excited repeatedly. Doing otherwise will no longer forsake the quality of your work but will also be detected as spam.

Images and Videos Will Take Part in Optimization:

Putting pictures and videos on content is very beneficial and practical for readers and writers. The pictures and videos contained in web content will also help your article rank and increase search traffic.

Local SEO Will Thrive in Search Results:

Since people are finding ways to limit social contact and staying indoors as much as possible, driving through the city to find a good spa is no longer a practice. Now, people are searching “Medical Spa near me” when they need to book an appointment. Local SEO will be effective in online marketing in 2022 and even if the pandemic disappears, studies and surveys say that people prefer to work and study at home and will probably be doing so even after the pandemic.

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SEO TRENDS THAT WILL PREVAIL IN NEW YEAR

If you use SEO right, you can make it an effective way to get customers to your online platform. However, it is a challenge to adapt to the constantly changing algorithm and updates. But it is worth the effort!

For the best SEO performance, you will need access to many metrics like website traffic, backlinks, social shares, etc. Choosing the best SEO Packages is half the job done; you should also choose the top SEO services to get the best out of your trends.

1. Google's AI algorithm will impact SERP results:

Artificial intelligence has been involving how we interact with online content. Google's algorithm – Rankbrain – plays an essential role in Google's ranking factor. This algorithm learns people's behavior, improving the ability to provide refined results.

2. Voice search will play a larger role:

With innovative technology like Google Assistant, Amazon's Alexa, and Apple's Siri, voice search technology has received a boost in the last couple of years. Smart speakers have seen a boost in sales over the years. You need to optimize for voice search by considering keywords and long phrases. Voice searches are longer and more natural-sounding.

3. Mobile-friendliness for better search results:

With 2019's update, Google focuses heavily on mobile-first indexing, where search engines will prefer mobile-friendly websites. With the majority of the users accessing the internet through smartphones, it is now or never the need for a mobile-friendly website.

4. Quality content for better ranks:

Expertise, Authoritativeness, and trustworthiness (EAT) – Google's EAT principle will be critical for content for its success in ranking. The principle here is to offer users quality content rather than content that's keyword-stuffed and irrelevant. Therefore, high quality is the key here.

5. Longer content, better rank in SERPs:

The longer your content, the higher will be your chance to rank better, and receive more backlinks. You cannot compromise the content's quality for quantity either. The aim here is to provide users with shareable information that will keep them engaged.

6. Featured snippets will play a prominent role:

Featured snippets are sort of shortcuts to gain importance on Google. These brief pieces of information are provided to users through featured snippets which are showcased above the SERPs. These snippets are known for stealing significant traffic from your competitors.

7. Better predictive search:

Google's AI-driven tool – Discover - identifies a user's behavioral pattern over time and learns their habits. This enables Discover to identify content that the user will love and prefer. The content here is ranked based on algorithms that inspect the content quality and user interest.

8. Need for video:

Your next effective SEO strategy needs to include video content. Video content is set to surpass all other forms of content in terms of consumption. You will need your video channels with proper names and keyword-rich descriptions.

9. A lot of image optimizations:

Visual image search has evolved drastically. In the near future, people can make purchases, get information, and more just by using images. Google has been on the toes for proper marking and image optimizations, and therefore, this should be a part of your long-term plan.

10. Semantically-related keywords will be significant:

Semantic search and intent optimizations will be prominent in the near future. Google won't prefer a string of words; it will be analyzing the query and offering results based on a user's search intent. The more relevant is your content to the search query, the more the chances of your website ranking better.

11. Local search listings will be prominent:

Most people make use of Google to search for localized products and services. So, Local SEO is highly essential, and it's evolving. This evolution is in line with the rise of zero-click searches, which some are dubbing as the new normal in SEO. Here, the user's query is answered via the SERP itself.

12. Priority to data and analytics:

Data science will help you understand your buyers, get foresight into your campaigns, and create highly targeted messages. Analytics will help you verify which URLs are being crawled, identify referral sources, analyze page load times, indexing, redirects, response errors, bounce rates, and more. All this information will help you create a highly efficient SEO strategy.

13. Page speed is a direct ranking factor:

While search engine algorithms are ever-changing, you can bet that page speed will always be a factor. According to Moz, pages with shorter load times tend to rank higher than those that take longer to load. Make sure your site loads quickly on all devices by using one of Google’s many PageSpeed Insights tools, which help diagnose and fix issues like HTTP requests and blocking CSS stylesheets. Learn more about speeding up your website here.

14. Time to focus on getting high quality backlinks:

Quality backlinks are one of, if not THE most important factors when it comes to SEO. If you’re in a competitive industry and don’t have great links coming into your site, you simply won’t rank well.

15. Optimized URL Structure Is Really Important:

Google consistently delivers relevant results to searchers, so it has to know what each page in its index is about. A good URL structure makes your site easier to navigate for users search engines too. The search engine crawler can more easily make the relevant connections between different pages on your website. The URL is one of the most important parts of the page Google looks at to determine what a page is about.

16. Google’s Core Web Vitals: UX Takes a Whole New Meaning:

Google’s Core Web Vitals focus on speed, responsiveness and visual stability. Optimizing your website for Google’s core web vitals can help you stay ahead of the majority of your competitors as it is still new and a crucial SEO trend.

17. SEO Influencer:

Hiring influencers is one of the easiest and most effective ways to make sure your content gets seen. Researching top bloggers can be time-consuming and expensive, but influencer marketing platforms do all that work for you. These platforms connect brands with influencers across various categories.

18. A high focus on ranking highly for amazon searches:

Amazon reaches a million customers a day and receives 1.2 billion ad requests. It receives 45 million visual search queries and takes 212 milliseconds to retrieve search results. This is why it is important to get Amazon SEO right. It's algorithm is based on relevance and performance, therefore, you will have to optimize your Amazon product page for these two crucial ranking factors, and you’ll end up converting and selling more on the site.

Conclusion:

To stay relevant, you need to be one step ahead of your competition. All trends will help you gain the necessary traction you will need to stay on top of the pile and offer your users the best results. The trends are constantly evolving, and you need to be just as quick to adapt to them.

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How Negative Reviews Affect Your Business

Online reviews of your business are extremely important. According to Moz, 67% of consumers are influenced by online reviews. Google has taken notice of this, and they have ranked review sites at the top of their search results. This means that whenever someone searches for your business, reviews are usually at the top of the search results pages. Since most people never browse past the first page of results, reviews are what they tend to click on the most.

Businesses are at risk of losing 22% of consumers who would have bought from them when there is a negative review. This is based off just one review. If there are three or more negative reviews, the chance of losing customers jumps to 59.2%. Four or more negative reviews can turn as much as 70% of customers away.

Negative reviews can take a successful business and lead it to destruction. This is why it is incredibly important to take care of your customers. One irate customer leaving a negative review can open the floodgates for many others to add their review. Always think of this as you are providing customer service. Ensuring a customer leaves happy from your store or receives a purchase satisfied with it means more than you may have thought of because it’s a different world now with the anonymity of online reviews. So, how do you ensure customers are happy, and won’t leave negative reviews?

Improving Customer Service

Customers want an easy, quick, and pleasant transaction. When they feel as though they are being treated as an individual, and not just a source of revenue, they will be satisfied. To ensure this happens, answer questions promptly. Make sure the products or services they receive are in good condition and are of high quality. This may mean taking extra steps, but that effort will be worth it if the customer leaves a positive review, which brings more business your way.

Whenever there is a problem with a customer, make it right as soon as possible. This might mean offering a refund, exchange, and/or free products or services. This might cause you to lose money, but you’ll lose more money if the customer leaves a bad review that turns consumers away from you.

If you receive a negative review, try to take care of the problem where the review was written. For example, Yelp allows business owners to respond to reviews. Always acknowledge the comment and offer to fix whatever the problem is in much of the same way you would in person (by offering a return, exchange, or free product or service). Consumers will see how attentive you are to the reviewer’s complaints, so you may be able to stop them from believing you are not a good business.

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The Importance of Ratings and Reviews

In the digital age, it's hard to find a business that doesn't have an online presence. Whether it's a website, social media account, or an app, most businesses are accessible to consumers from the comfort of their own homes. But what about those reviews? They're the lifeblood of any business and can make or break a company. In this article, we'll explore why ratings and reviews are important for eCommerce businesses.

There are many reasons why ratings and reviews are important for eCommerce businesses. One reason is that they help customers make informed decisions about which products to buy. It can be difficult to know which product is best without reading other people's opinions on the matter. Ratings and reviews also help customers understand how a product works in real life before they purchase it. For example, if someone is looking for a new pair of shoes, they might read reviews to see if others had issues with sizing or comfort before buying them themselves. Finally, ratings and reviews give customers peace of mind when making purchases because they know that others have tried out the product before them and liked it enough to write about it online.

How to Get More Ratings and Reviews ?

Now that you know why ratings and reviews are important, it's time to learn how to get more of them. There are a few ways to do this. One way is by asking for feedback after the customer has made a purchase. For example, if someone buys a pair of shoes from your store, you could ask them if they liked the product and then offer them the chance to leave a review on your website. Another way is by rewarding customers for leaving reviews. For example, if someone leaves a five-star review on your website, you could give them 10% off their next purchase. Finally, you can use social media as an outlet for getting more reviews. Posting about your products on Facebook or Instagram can help spread the word about your business and encourage people to leave reviews about what they've purchased from you in the past.

In conclusion, ratings and reviews are important for eCommerce businesses because they help in building a trustworthy image by displaying the past reactions of your customers.

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Why Are Online Reviews Important?

1. Bring in New Customers

Online reviews are important for bringing in new customers. When deciding where to eat, what to do, where to go or what product to buy, users now turn to the internet to help make their decision. A star rating lower than four will turn away 57% of customers reading online reviews. This effect can be reversed as well. Customers may never have heard of your business before, but reviews can sway them. If they see other customers enjoying your products or service, they will be more willing to give you a try themselves.

2. Build Trust

If you’re a new business, or if you have a new idea or invention, this is one of the biggest reasons why online reviews are important. New businesses can have a tough time competing with old mainstays, whether you have a brick-and-mortar establishment, a cutting-edge tech service, or something in between. Online reviews show customer approval and prove that your product or service works, and works well. You’ll gain authority and credibility, as well as approval. This is the springboard you need to launch yourself to the top of your industry.

3. Stay Ahead of the Competition

There are only so many customers and so many sales dollars to go around. No matter what business you’re in, you know that you have to bring in your audience before your competitors do. If you gather reviews faster than your competitors, or you continually work on getting new reviews, you’ll maintain this advantage.

4. Determine Search Results Spot

Research by Search Engine Land showed that businesses appearing higher on a Google search engine results page (SERP) tended to have more reviews. Since Google builds their own product around giving customers the best results possible, it makes sense that they would suggest the locations with the most approval first. On a regular SERP, the first three results tend to capture the most clicks. Translating this to customers looking for a restaurant, entertainment venue, or local hotspots, the businesses that show up first will most likely capture the most visitors.

5. Word of Mouth Marketing

Word of mouth is every good business’s best friend. When you do good work and customers recommend you to family and friends, it’s like a high-quality advertisement you never had to pay for. Online reviews are the internet version of word of mouth marketing. Research shows that 78% of customers trust online reviews as much as personal recommendations. In some cases, like when customers share their endorsement via Facebook with their friends, an online review becomes a personal recommendation as well.

6. Fix Problems

Not all reviews are positive. Even if you take great care to create an exceptional experience, you will inevitably have some negative reviews. However, not all negative reviews are bad. This is a good chance to know about problems with your business and fix them. 95% of negative reviewers said they would return to a business if their complaint was resolved. If there is a problem, it’s certainly better to know about it as soon as possible before it turns away other customers. Remember that you can respond to a negative review and tell your customer that the issue was fixed. On most platforms, including Google, the reviewer can even change their review.

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Why do you need good reviews?

Chances are, you’ve been asked to leave a review for a business you’ve visited. Sure, reviews can help you voice your frustrations or satisfactions, but how are they helping, or hurting, the business you’re reviewing? These simple reviews are more important than you think. Here are a few reasons why reviews are critical for businesses, especially in these times of digital engagement:

Visibility

Before we get to the heart of the matter… Let’s talk about SEO. I know, I know. We are all constantly asking ourselves what Search Engine Optimization means (and why the hell does it keep changing??). Well, reviews are one of the things that always affects your SEO–for better or for worse. 

Whenever someone searches for services or products you offer, search engine bots crawl through the interwebs to find businesses that would best meet the search needs. Most people, on average, only shop the first 3-5 businesses suggested and 90% of them WILL read the reviews, so you wanna come up at least on the first page of recommendations. Positive reviews are and have always been one of the top credentials that help pull your business to the forefront of the list.

Decision Making 

For NEW or potential customers reached through visibility, online reviews are like letting them peep through the window to see if they would like to interact with your business. In a world of online fraud and limited word of mouth, this is your chance to let them know you are a real business with great products and services. 

Since other competitors will pop up in their search recommendations, customers use reviews to weigh their options. The core of marketing is showcasing what sets you apart from other businesses. Having these reviews are what proves that you are a credible service provider worthy of their time and energy. 

Connection

Let’s think about it this way: you are in the business of serving your customers! As people, we are social creatures that are constantly looking for ways to express emotion to our community–locally or online. Reviews are a wonderful tool your customers can utilize to let their voices be heard. It’s word-of-mouth in the digital age and brings benefits galore. 

Here are a few ways that you can leverage customer connection: 

Having a positive customer review is like a love letter that you get to showcase publicly. Outside positive reinforcement is a high you can’t create on your own. (Let your employees see the kind words and I bet they’ll be walking on clouds the rest of the day, greeting customers with a smile on their face.)

Negative reviews are an opportunity to exercise self-restraint and a silver-lining mentality (to put it nicely). But there are ways that you can redeem your professional image as you respond with superb, calm customer service. Look at it as a growth opportunity and analyze which areas your business could improve. 

Reviews let you know which direction your business is heading and what kind of services you’re appreciated for. In decision making, it’s a no-brainer to listen to what your customers like and keep those services going or ways to improve those products. 

BONUS: How can I ask for customer reviews?

Just ask! 

Sometimes people don’t think about leaving reviews–and that’s okay! This is a wonderful way for your business to reach out and let your customers know you appreciate their opinion. 

Asking for reviews can be as simple as a handwritten note in your packaging or a QR code placed at your table. If sending an email, provide a link for them to follow and leave their review. Make it easy for them! Allow them to open up and you may be surprised at their response. 

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