Why are customer reviews so important?

Surely, you know that customer reviews are important to some degree. After all, you’ve most definitely used some reviews to help you with a buying decision in the past.

Reviews provide social proof 

Therefore, we know right away that customer reviews can provide social proof for your shop and its products. This, in a very clear way, is building trust for your shop.

There are endless statistics showing the power of online reviews in terms on converting customers. Here are a few noteworthy ones:

Product pages with customer reviews receive 3.5 times more conversions than those without. 

Three out of four shoppers say they trust online reviews as much as recommendations from friends and family.

89% of online shoppers worldwide read reviews before making a purchase decision.

However, customer reviews provide many more benefits for your online shop...

Reviews can boost your SEO

Besides social proof, customer reviews can help your shop and products gain more visibility. How?  Through SEO (search engine optimisation).

In the eyes of Google, adding reviews to your website is comparable to adding fresh content to your website. Google’s web crawlers will scan websites for relevant information in order to decide where it should rank in its search engine results pages (SERPs).

This “user-generated content” provides your website with valuable keywords that will constantly be updated with the addition of new reviews (Google also loves websites that constantly add new content). Therefore, the more reviews you have, the higher you should rank in Google for your company’s most important keywords.

Speaking of search engines, we all know how important it is to get discovered through Google & co. Being able to rank on the first page of your most important keywords can help bring hundreds (or thousands… or even millions!) of visitors to your website every month.

Reviews provide useful feedback

Last, but definitely not least, you should consider getting customer reviews on your website because they not only provide your potential customers with valuable feedback, but they also provide it to you!

Remember, optimisation doesn’t just mean tinkering with a few website features and the wording of your ads. You can also optimise the customer experience as well as your product line.

If you get too many negative reviews about your customer service, for example, it might be time to consider some serious internal changes. The same goes for bad reviews for a specific product. If too many customers complain about a certain product, you might want to consider removing it from your product line.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India,  Internet Marketing India,  Search engine marketing India,  Internet Marketing Company India   &   Internet Marketing Company New Delhi.

 

How To Get More Online Reviews

Now that we’ve discussed why online reviews are important and how to ask for them in ways that are professional, here’s our list of the top ten ways that you can maximise the quantity and quality of the reviews your business receives.

1. Make It Easy For Customers To Review

As a customer, would you leave a review about your experience with a business if the business made you jump through hoops to do so? The likelihood is low, especially if your review was a positive one. This is important, as customers are 21 percent more likely to leave a review after a negative experience than a positive one.

The easier you make it for people to leave reviews, the more reviews you’ll get. Don’t make people navigate multiple pages or cumbersome login pages to leave a review. The lower the barrier and the shorter amount of time it takes for someone to leave a review, the more likely they will be to do so.

As a business owner, you must put yourself in your customers’ shoes and think about how you can make leaving reviews easy and convenient for them. Once you do, you’ll find you get many more reviews, especially positive ones.

2. Follow Up With Email

After a sales transaction has been completed, it’s a good time to send an automated email following up with the customer and asking them to share a review. Many companies take this approach, asking for reviews from customers right when the experience is still fresh in their minds.

That said, you can also run an email campaign that reaches out to a large number of recent previous customers at once, asking them to review their experience with your business.

An email campaign can target every customer for the past month or two, for example, but try to keep it recent! Reaching out to customers who transacted with you more than a few months ago can be awkward and come out of nowhere.

It’s a good idea to also make sure that the emails you send asking for reviews are simple and easy to respond to. As mentioned in point one, you want to make it as easy as possible for customers to leave reviews.

3. Leverage Customer Happiness

Happy customers are often willing to shout about their experiences, with surveys finding that 87% of customers will tell their friends and family members about a good shopping experience with a company.

Why not leverage those positive feelings by encouraging your customers to go beyond just telling friends and family and telling the world by leaving an online review. When a customer is happy, it’s a good time to encourage them to share their experiences by leaving a review for others to see.

For example, if a customer service representative has a positive conversation with a satisfied customer, this presents a good opportunity to ask that customer to share a review and give them an easy way to do so right then and there.

4. Use Retargeting Campaigns

In addition to reaching out to your customers directly and asking them to leave a review, you can also leverage the power of online advertising by using retargeting to get your customers’ attention.

Retargeting works when you run digital ad campaigns on Google or social media websites like Facebook or Twitter, specifically targeting your own customers, rather than the public at large.

In reaching your own customers on the websites they visit the most, you’ll be able to engage with them, grab their attention, and hopefully convince them to easily click through and leave a review for your company, as your business is a brand they’re already familiar with.

Unlike email marketing, retargeting requires an advertising budget so it’s not free, however, it is important to bear in mind that retargeting is one of the most cost-effective forms of advertising and it can be very effective as well.

5. Use In-App Review Prompts

If your business sells products or services using an app, in-app prompts can be one of the most powerful tools in your toolkit.

In-app prompts are the messages that pop up within an app, giving customers useful perks like offering discount codes and, you’ve guessed it, asking for reviews.

Companies like Uber and Deliveroo use in-app messages to ask their customers to review their experiences straight after a transaction has been completed within the app.

This is an opportune time to get your customer to leave a review, as the experience is fresh in their minds right at that moment.

6. Ask For Reviews On Social Media

Today, most companies and brands have social media presence in the form of engaged followers on their Facebook, Twitter, Instagram, and TikTok accounts.

If you’ve built a strong presence with numerous followers on social media, then using your social media channels to ask for reviews is a good idea, because you’ll be able to reach mass audiences and chances are high that those who follow your company on social media do so because they have had a positive experience with your brand.

These engaged, happy social media followers are likely to be willing to leave positive reviews.

7. Use A Third-Party Reviews Service

Did you know that 91% of customers between the ages of 18 to 34 say they trust online reviews just as much as personal recommendations?

The power of online reviews is huge, but there’s also concern about the existence of ‘fake’ reviews where unscrupulous business owners hire people to pose as genuine customers and write positive reviews.

Such illegitimate actions cause harm across the industry and can cause consumers to lose confidence in the reviews they read.

A great way for your brand to overcome any scepticism about customer reviews is by using a third-party review service, such as TrustPilot, which handles customer reviews by verifying that the customer leaving the review is someone who has purchased a product or service with that particular business.

Such third-party review services are useful in building credibility for your business by assuring your customers that each review is genuine. When you partner with a third-party review service, they will also automatically reach out to each customer following a transaction to encourage the customer to leave a verified review. This is very useful in that the service takes care of doing the reviews solicitation for you!

8. Offer Rewards For Reviews

Everyone loves to be rewarded for their efforts. Customers often don’t leave a review because they don’t have the time to do so. By offering them a reward, such as a discount code on future purchases, for a review, you can show your customers that you care about both their feedback and their valuable time.

Offering rewards needn’t be costly either. Vouchers, discounts, or even donating a small amount of money to charity for every review can be a small investment that yields a big return by resulting in a sizable number of reviews.

9. Respond To Every Review

When customers leave reviews, it’s because they want to be heard. Whether the review is good or bad, they want to know that someone at the business on the other side of the review is paying attention.

You can show your customers that reviews are important to your business by leaving replies to every review. If the review is favourable, you can simply reply by thanking the customer for sharing the review and thanking them for their business.

Should the review be a negative one, you can reply by showing regret, asking for more information to see how you can rectify the situation. This shows customers that your business takes customer feedback seriously and wants to improve.

If new customers can see that prior customers’ reviews matter to your business, they’ll be more likely to leave their own reviews.

10. Share Positive Customer Reviews

When you receive positive reviews from customers, highlight them! It’s a good idea to share positive reviews from customers because this shows prospective customers that they are also likely to have a positive experience buying from you.

Reviews websites like Google, TripAdvisor and Yelp allow businesses to mark reviews as ‘helpful’, and those will be the reviews prospective customers see first when they look for online reviews of your business on those sites. You can take advantage of this to highlight your best customer reviews.

Additionally, you can use customer quotes in your own email and social media marketing activities. For example, your marketing emails can include quotes from satisfied customers, or you can design Instagram posts with these quotes.

Doing this not only presents your brand in a positive light to your followers but showcasing customer reviews is also a powerful way to encourage other customers to leave their own reviews.

For more details on our products and services, please feel free to visit us at:  Online Marketing,  Social Media Marketing,  Internet Marketing,  Search engine marketing   &  Internet Marketing Company.

 

 

Watch Out For SEO In 2022

Results Will Show The Most Related and Accurate Contents

Content Association to the Query:

Misleading titles with irrelevant content will no longer get their spot on the page results. Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. By 2022, expect that SEO ranking’s will be more competitive with providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience through linking unnecessary sourcing will be not effective as it is today. Google will also identify the reliability of the link inserted on the content.

Personalized Results Based on Recent Searches:

The current traffic shows the most search topics based on the algorithm of the accumulative information and activities from all internet users. Google is now working to improve the searching experience of every user to match the information that will come up according to the history of their visited pages and frequent queries. So in the future, the search results can match the pages to show to users according to their interest. Think of it as how Youtube shows recommended and suggested videos to users.

Snippet:

Do you see the little section on top of results that shows a quick description or photos of the search result? It is helpful sometimes, especially for quick searching of information. But most of the time, the snippet shows misleading and incomplete information. By 2022, snippet on the search result page will be gone.

New Ways In Searching

Voice Search and Inquiry:

In 2022, keyword searching will have more practical results. Since the implementation of voice recognition to mobile devices and internet software, casual-conversation type of questions will be more used by internet users. Keywords such as Best Yoga Routine is appropriate to use when you consider searches done by typing, but with the increase of popularity in voice searching, How to do yoga can be considered as a new keyword for yoga-practicing topics.

Related Keywords:

There is no need to mention the same keyword all over the blog or article content. Keyword spamming is no help in increasing traffic. Google is becoming smarter in identifying high-quality content that they will consider the synonyms or related words from the keyword in the ranking. Do not use the word excited repeatedly. Doing otherwise will no longer forsake the quality of your work but will also be detected as spam.

Images and Videos Will Take Part in Optimization:

Putting pictures and videos on content is very beneficial and practical for readers and writers. The pictures and videos contained in web content will also help your article rank and increase search traffic.

Local SEO Will Thrive in Search Results:

Since people are finding ways to limit social contact and staying indoors as much as possible, driving through the city to find a good spa is no longer a practice. Now, people are searching “Medical Spa near me” when they need to book an appointment. Local SEO will be effective in online marketing in 2022 and even if the pandemic disappears, studies and surveys say that people prefer to work and study at home and will probably be doing so even after the pandemic.

For more details on our products and services, please feel free to visit us at:  Best Online Marketing Company,  Online Marketing Company,  Online Marketing Companies,   Online Marketing   &   Social Media Marketing.

 

SEO TRENDS THAT WILL PREVAIL IN NEW YEAR

If you use SEO right, you can make it an effective way to get customers to your online platform. However, it is a challenge to adapt to the constantly changing algorithm and updates. But it is worth the effort!

For the best SEO performance, you will need access to many metrics like website traffic, backlinks, social shares, etc. Choosing the best SEO Packages is half the job done; you should also choose the top SEO services to get the best out of your trends.

1. Google's AI algorithm will impact SERP results:

Artificial intelligence has been involving how we interact with online content. Google's algorithm – Rankbrain – plays an essential role in Google's ranking factor. This algorithm learns people's behavior, improving the ability to provide refined results.

2. Voice search will play a larger role:

With innovative technology like Google Assistant, Amazon's Alexa, and Apple's Siri, voice search technology has received a boost in the last couple of years. Smart speakers have seen a boost in sales over the years. You need to optimize for voice search by considering keywords and long phrases. Voice searches are longer and more natural-sounding.

3. Mobile-friendliness for better search results:

With 2019's update, Google focuses heavily on mobile-first indexing, where search engines will prefer mobile-friendly websites. With the majority of the users accessing the internet through smartphones, it is now or never the need for a mobile-friendly website.

4. Quality content for better ranks:

Expertise, Authoritativeness, and trustworthiness (EAT) – Google's EAT principle will be critical for content for its success in ranking. The principle here is to offer users quality content rather than content that's keyword-stuffed and irrelevant. Therefore, high quality is the key here.

5. Longer content, better rank in SERPs:

The longer your content, the higher will be your chance to rank better, and receive more backlinks. You cannot compromise the content's quality for quantity either. The aim here is to provide users with shareable information that will keep them engaged.

6. Featured snippets will play a prominent role:

Featured snippets are sort of shortcuts to gain importance on Google. These brief pieces of information are provided to users through featured snippets which are showcased above the SERPs. These snippets are known for stealing significant traffic from your competitors.

7. Better predictive search:

Google's AI-driven tool – Discover - identifies a user's behavioral pattern over time and learns their habits. This enables Discover to identify content that the user will love and prefer. The content here is ranked based on algorithms that inspect the content quality and user interest.

8. Need for video:

Your next effective SEO strategy needs to include video content. Video content is set to surpass all other forms of content in terms of consumption. You will need your video channels with proper names and keyword-rich descriptions.

9. A lot of image optimizations:

Visual image search has evolved drastically. In the near future, people can make purchases, get information, and more just by using images. Google has been on the toes for proper marking and image optimizations, and therefore, this should be a part of your long-term plan.

10. Semantically-related keywords will be significant:

Semantic search and intent optimizations will be prominent in the near future. Google won't prefer a string of words; it will be analyzing the query and offering results based on a user's search intent. The more relevant is your content to the search query, the more the chances of your website ranking better.

11. Local search listings will be prominent:

Most people make use of Google to search for localized products and services. So, Local SEO is highly essential, and it's evolving. This evolution is in line with the rise of zero-click searches, which some are dubbing as the new normal in SEO. Here, the user's query is answered via the SERP itself.

12. Priority to data and analytics:

Data science will help you understand your buyers, get foresight into your campaigns, and create highly targeted messages. Analytics will help you verify which URLs are being crawled, identify referral sources, analyze page load times, indexing, redirects, response errors, bounce rates, and more. All this information will help you create a highly efficient SEO strategy.

13. Page speed is a direct ranking factor:

While search engine algorithms are ever-changing, you can bet that page speed will always be a factor. According to Moz, pages with shorter load times tend to rank higher than those that take longer to load. Make sure your site loads quickly on all devices by using one of Google’s many PageSpeed Insights tools, which help diagnose and fix issues like HTTP requests and blocking CSS stylesheets. Learn more about speeding up your website here.

14. Time to focus on getting high quality backlinks:

Quality backlinks are one of, if not THE most important factors when it comes to SEO. If you’re in a competitive industry and don’t have great links coming into your site, you simply won’t rank well.

15. Optimized URL Structure Is Really Important:

Google consistently delivers relevant results to searchers, so it has to know what each page in its index is about. A good URL structure makes your site easier to navigate for users search engines too. The search engine crawler can more easily make the relevant connections between different pages on your website. The URL is one of the most important parts of the page Google looks at to determine what a page is about.

16. Google’s Core Web Vitals: UX Takes a Whole New Meaning:

Google’s Core Web Vitals focus on speed, responsiveness and visual stability. Optimizing your website for Google’s core web vitals can help you stay ahead of the majority of your competitors as it is still new and a crucial SEO trend.

17. SEO Influencer:

Hiring influencers is one of the easiest and most effective ways to make sure your content gets seen. Researching top bloggers can be time-consuming and expensive, but influencer marketing platforms do all that work for you. These platforms connect brands with influencers across various categories.

18. A high focus on ranking highly for amazon searches:

Amazon reaches a million customers a day and receives 1.2 billion ad requests. It receives 45 million visual search queries and takes 212 milliseconds to retrieve search results. This is why it is important to get Amazon SEO right. It's algorithm is based on relevance and performance, therefore, you will have to optimize your Amazon product page for these two crucial ranking factors, and you’ll end up converting and selling more on the site.

Conclusion:

To stay relevant, you need to be one step ahead of your competition. All trends will help you gain the necessary traction you will need to stay on top of the pile and offer your users the best results. The trends are constantly evolving, and you need to be just as quick to adapt to them.

For more details on our products and services, please feel free to visit us at:  Online Marketing Company India,  Online Marketing Companies India,   Online Marketing India,  Social Media Marketing India   &  Internet Marketing India.

How Negative Reviews Affect Your Business

Online reviews of your business are extremely important. According to Moz, 67% of consumers are influenced by online reviews. Google has taken notice of this, and they have ranked review sites at the top of their search results. This means that whenever someone searches for your business, reviews are usually at the top of the search results pages. Since most people never browse past the first page of results, reviews are what they tend to click on the most.

Businesses are at risk of losing 22% of consumers who would have bought from them when there is a negative review. This is based off just one review. If there are three or more negative reviews, the chance of losing customers jumps to 59.2%. Four or more negative reviews can turn as much as 70% of customers away.

Negative reviews can take a successful business and lead it to destruction. This is why it is incredibly important to take care of your customers. One irate customer leaving a negative review can open the floodgates for many others to add their review. Always think of this as you are providing customer service. Ensuring a customer leaves happy from your store or receives a purchase satisfied with it means more than you may have thought of because it’s a different world now with the anonymity of online reviews. So, how do you ensure customers are happy, and won’t leave negative reviews?

Improving Customer Service

Customers want an easy, quick, and pleasant transaction. When they feel as though they are being treated as an individual, and not just a source of revenue, they will be satisfied. To ensure this happens, answer questions promptly. Make sure the products or services they receive are in good condition and are of high quality. This may mean taking extra steps, but that effort will be worth it if the customer leaves a positive review, which brings more business your way.

Whenever there is a problem with a customer, make it right as soon as possible. This might mean offering a refund, exchange, and/or free products or services. This might cause you to lose money, but you’ll lose more money if the customer leaves a bad review that turns consumers away from you.

If you receive a negative review, try to take care of the problem where the review was written. For example, Yelp allows business owners to respond to reviews. Always acknowledge the comment and offer to fix whatever the problem is in much of the same way you would in person (by offering a return, exchange, or free product or service). Consumers will see how attentive you are to the reviewer’s complaints, so you may be able to stop them from believing you are not a good business.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India,  Internet Marketing India,  Search engine marketing India, Internet Marketing Company India  &  Internet Marketing Company New Delhi.

The Importance of Ratings and Reviews

In the digital age, it's hard to find a business that doesn't have an online presence. Whether it's a website, social media account, or an app, most businesses are accessible to consumers from the comfort of their own homes. But what about those reviews? They're the lifeblood of any business and can make or break a company. In this article, we'll explore why ratings and reviews are important for eCommerce businesses.

There are many reasons why ratings and reviews are important for eCommerce businesses. One reason is that they help customers make informed decisions about which products to buy. It can be difficult to know which product is best without reading other people's opinions on the matter. Ratings and reviews also help customers understand how a product works in real life before they purchase it. For example, if someone is looking for a new pair of shoes, they might read reviews to see if others had issues with sizing or comfort before buying them themselves. Finally, ratings and reviews give customers peace of mind when making purchases because they know that others have tried out the product before them and liked it enough to write about it online.

How to Get More Ratings and Reviews ?

Now that you know why ratings and reviews are important, it's time to learn how to get more of them. There are a few ways to do this. One way is by asking for feedback after the customer has made a purchase. For example, if someone buys a pair of shoes from your store, you could ask them if they liked the product and then offer them the chance to leave a review on your website. Another way is by rewarding customers for leaving reviews. For example, if someone leaves a five-star review on your website, you could give them 10% off their next purchase. Finally, you can use social media as an outlet for getting more reviews. Posting about your products on Facebook or Instagram can help spread the word about your business and encourage people to leave reviews about what they've purchased from you in the past.

In conclusion, ratings and reviews are important for eCommerce businesses because they help in building a trustworthy image by displaying the past reactions of your customers.

For more details on our products and services, please feel free to visit us at:  Internet Marketing,  Search engine marketing,  Internet Marketing Company,  Best Online Marketing Company India   &  Online Marketing Company India.

Why Are Online Reviews Important?

1. Bring in New Customers

Online reviews are important for bringing in new customers. When deciding where to eat, what to do, where to go or what product to buy, users now turn to the internet to help make their decision. A star rating lower than four will turn away 57% of customers reading online reviews. This effect can be reversed as well. Customers may never have heard of your business before, but reviews can sway them. If they see other customers enjoying your products or service, they will be more willing to give you a try themselves.

2. Build Trust

If you’re a new business, or if you have a new idea or invention, this is one of the biggest reasons why online reviews are important. New businesses can have a tough time competing with old mainstays, whether you have a brick-and-mortar establishment, a cutting-edge tech service, or something in between. Online reviews show customer approval and prove that your product or service works, and works well. You’ll gain authority and credibility, as well as approval. This is the springboard you need to launch yourself to the top of your industry.

3. Stay Ahead of the Competition

There are only so many customers and so many sales dollars to go around. No matter what business you’re in, you know that you have to bring in your audience before your competitors do. If you gather reviews faster than your competitors, or you continually work on getting new reviews, you’ll maintain this advantage.

4. Determine Search Results Spot

Research by Search Engine Land showed that businesses appearing higher on a Google search engine results page (SERP) tended to have more reviews. Since Google builds their own product around giving customers the best results possible, it makes sense that they would suggest the locations with the most approval first. On a regular SERP, the first three results tend to capture the most clicks. Translating this to customers looking for a restaurant, entertainment venue, or local hotspots, the businesses that show up first will most likely capture the most visitors.

5. Word of Mouth Marketing

Word of mouth is every good business’s best friend. When you do good work and customers recommend you to family and friends, it’s like a high-quality advertisement you never had to pay for. Online reviews are the internet version of word of mouth marketing. Research shows that 78% of customers trust online reviews as much as personal recommendations. In some cases, like when customers share their endorsement via Facebook with their friends, an online review becomes a personal recommendation as well.

6. Fix Problems

Not all reviews are positive. Even if you take great care to create an exceptional experience, you will inevitably have some negative reviews. However, not all negative reviews are bad. This is a good chance to know about problems with your business and fix them. 95% of negative reviewers said they would return to a business if their complaint was resolved. If there is a problem, it’s certainly better to know about it as soon as possible before it turns away other customers. Remember that you can respond to a negative review and tell your customer that the issue was fixed. On most platforms, including Google, the reviewer can even change their review.

For more details on our products and services, please feel free to visit us at:  Social Media Marketing India, Internet Marketing India, Search engine marketing India,  Internet Marketing Company India   &  Internet Marketing Company New Delhi.

 

Why do you need good reviews?

Chances are, you’ve been asked to leave a review for a business you’ve visited. Sure, reviews can help you voice your frustrations or satisfactions, but how are they helping, or hurting, the business you’re reviewing? These simple reviews are more important than you think. Here are a few reasons why reviews are critical for businesses, especially in these times of digital engagement:

Visibility

Before we get to the heart of the matter… Let’s talk about SEO. I know, I know. We are all constantly asking ourselves what Search Engine Optimization means (and why the hell does it keep changing??). Well, reviews are one of the things that always affects your SEO–for better or for worse. 

Whenever someone searches for services or products you offer, search engine bots crawl through the interwebs to find businesses that would best meet the search needs. Most people, on average, only shop the first 3-5 businesses suggested and 90% of them WILL read the reviews, so you wanna come up at least on the first page of recommendations. Positive reviews are and have always been one of the top credentials that help pull your business to the forefront of the list.

Decision Making 

For NEW or potential customers reached through visibility, online reviews are like letting them peep through the window to see if they would like to interact with your business. In a world of online fraud and limited word of mouth, this is your chance to let them know you are a real business with great products and services. 

Since other competitors will pop up in their search recommendations, customers use reviews to weigh their options. The core of marketing is showcasing what sets you apart from other businesses. Having these reviews are what proves that you are a credible service provider worthy of their time and energy. 

Connection

Let’s think about it this way: you are in the business of serving your customers! As people, we are social creatures that are constantly looking for ways to express emotion to our community–locally or online. Reviews are a wonderful tool your customers can utilize to let their voices be heard. It’s word-of-mouth in the digital age and brings benefits galore. 

Here are a few ways that you can leverage customer connection: 

Having a positive customer review is like a love letter that you get to showcase publicly. Outside positive reinforcement is a high you can’t create on your own. (Let your employees see the kind words and I bet they’ll be walking on clouds the rest of the day, greeting customers with a smile on their face.)

Negative reviews are an opportunity to exercise self-restraint and a silver-lining mentality (to put it nicely). But there are ways that you can redeem your professional image as you respond with superb, calm customer service. Look at it as a growth opportunity and analyze which areas your business could improve. 

Reviews let you know which direction your business is heading and what kind of services you’re appreciated for. In decision making, it’s a no-brainer to listen to what your customers like and keep those services going or ways to improve those products. 

BONUS: How can I ask for customer reviews?

Just ask! 

Sometimes people don’t think about leaving reviews–and that’s okay! This is a wonderful way for your business to reach out and let your customers know you appreciate their opinion. 

Asking for reviews can be as simple as a handwritten note in your packaging or a QR code placed at your table. If sending an email, provide a link for them to follow and leave their review. Make it easy for them! Allow them to open up and you may be surprised at their response. 

For more details on our products and services, please feel free to visit us at:  Internet Marketing,  Search engine marketing,  Internet Marketing Company, Best Online Marketing Company India  &  Online Marketing Company India.

How To Find The Right SEO Company

90% of internet users go through the search engines to find what they are looking for on the web. This figure more than explains the importance of Search Engine Optimization. If you are a website owner, then you know the magic that search engine traffic can do to your bottom line. To make your website search engine friendly, you may need a professional effort. But how do you choose the SEO company? This is the focus of this article.

Choosing an SEO company, just like choosing any other service provider, is not a tough task if you are looking in the right places and asking the right questions.

Here is the most comprehensive checklist to help you get the task done:

How Is Their Own Website – If there is any passion, it will show. See if they have done a good job on their own website. Does the website tell you everything about them? You need to look very closely as this will tell you the potential of the company you are hiring.

Go Through Their Previous Success Stories – Have they been in the business for long? Who all have they worked for? Make sure the company is not an overnight company and comes with enough relevant experience to handle your site too. Going through their portfolio and the projects that they have worked on, will give you clear picture, as to whether the company can deliver on its promise.

Do They Provide Case Studies Of Their Successful Ventures – Is it just words, or do they provide detailed study of the successful projects they have taken up. A case study will tell you exactly how they worked on a site, and helped their client reach the target he was aiming for. You can even do a search yourself to know how their earlier clients feature on the search engines.

Make A Note Of Their Affiliations And Memberships – Are they certified professionals? Are they associated with the respected authorities in the business? Have they been recognised by the top most authorities in the arena? The honest and honourable companies in the market will be backed by various accreditations, because you are as good as the company you keep.

Form a Basis of Contact with Them – Interacting with the real people will let you judge their levels of knowledge and professionalism, and most importantly, their expertise levels. Communicating with them will help you understand their style of working, approach to different campaigns, their way of project management and how they stay ahead of the algorithms. You can then decide, if it suits you or not.

Go Through The Career Section – To get to know the kind of people they are, find out who they hire. Going through their career section, you will understand the sort of quality staff they hire and their work culture. Is it in harmony with your work culture? The answer to this question will significantly help your decision.

Packages Offered By Them – What sort of service packages do they offer? Are these comprehensive enough? Are they the latest in services and confirm with the latest industry standards? You need to get your value for money.

What Sort Of References/Testimonials Do They Have – What do people say about the company? Do they have video testimonials, complete with person and company name of the referrer? In fact, why go only by the testimonials on their site — check out online for negative comments on consumer forums or social media sites. Don’t worry, if it’s there it will show up on first few pages of search engines.

Level Of Involvement They Need – How much time and involvement is needed from your end? Once you have sorted the goals and the ways to achieve them, will the company function on its own, or will you need to constantly monitor them?

What Other Marketing Services Do They Offer – In this age of active internet marketing tools like social media, it is important that you hire someone, who can meet all your requirements.

In conclusion, do not pre-judge any company by just word of mouth or the look of their website. Dig deeper with the checklist above and you will never fail in making the smartest decision.

With the search engines changing their algorithms, it is definitely the SEO Company’s responsibility to ensure that your site is always up to date with these changes. You should also ask for periodic reports to monitor the SEO campaign. Just remember, SEO is something that needs time and patience. So, it is important to have achievable goals and reasonable expectations.

For more details on our products and services, please feel free to visit us at: Social Media Marketing India, Internet Marketing India, Search engine marketing India,  Internet Marketing Company India  &  Internet Marketing Company New Delhi.

 

How to improve your social media engagement

There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social capabilities offered by some content management systems (CMSs) can be a key tool in your efforts to increase engagement as well as provide invaluable insights.

Likes, follows, comments and other digital seals of approval may not always translate to tangible business outcomes, but a content-led social strategy, underpinned by the CMS, certainly has value as it can extend your reach beyond your core audience and increase your exposure.

It also enables conversations with your audience, so you can get to know them better on a personal level. These direct interactions give your business a face and solidify your brand identity. If you’re more interested in the tangible benefits of having a sound social strategy, consider this: your presence on social networks may have an impact on how you rank on search engines.

With a CMS, you can knit together the social interactions of your audience, which gives you insights into your customers’ behaviour, their needs and what they think of your brand, in a place where they’re being most frank. In this post, we’ll explain how the right strategy can help you convert the merely interested into the engaged, delighted customer, and how a CMS can help you achieve it.

Post content easily across all networks

By connecting all your social accounts – Facebook, Twitter, LinkedIn – to a CMS with integrated social capabilities, you can automatically publish any content from the platform directly to those networks. This feature alone is worth its weight in the time it saves your content team, who only have to hit publish once. It also ensures your brand identity is maintained across channels.

Build richer profiles of your customers

One of the main benefits of the CMS is that it lets you get to know your customer better. The right social tool in your CMS can link any interactions by your customers on social networks with the profiles you currently have in your database.

This will show you how they feel about your brand, give context to their interactions, determine which customers you should get in touch with – might they be leads? – and see what content is resonating with which sections of your audience.

This insight into audience behaviour also gives you the ability to personalise the content you serve your customers, such as paid social ads, to suit them. Some social integrations offered by content management systems will let you schedule publishing content at a later time, according to the insights you get, or make suggestions for when to post, so that you get the maximum engagement with your content.

Get a wide view on how your customers are engaging with your content

Encouraging discussion around your brand on social media can be a great way of determining how it is perceived by consumers, especially as they’re more likely to be frank in a social space. With the right CMS capabilities, you can monitor these customer interactions and keep tabs on mentions of specific keywords or hashtags.

Monitor paid search campaign performance

Marketers are dedicating an increasing amount of ad spend to paid social campaigns. With more than $30 billion invested in the medium in 2016, how can marketers give themselves the best chance of achieving return on investment?

Some content management systems have capabilities to track paid campaigns and link them to customer profiles as well as provide an overview of performance. It may also be possible, by using contextual data, to target a segment of your audience in real time, thus optimising your ad spend.

For more details on our products and services, please feel free to visit us at: Online Marketing,  Social Media Marketing, Internet Marketing ,   Search engine marketing   &  Internet Marketing Company.

 

PPC: Laser-targeted visibility

How does paid search differ from organic search? With click-through rates and trust heavily stacked in favor of organic search, why would a business look at paid search? Here are some of the benefits PPC offers:

Position on the page. Paid search dominates above-the-fold content. With typically four ads on desktop and three on mobile, a user will always see the paid search ads, even if they choose to scroll past them.

Improved ads. PPC ads are just that: advertisements. As such, you have far more granular control and more space for delivering your marketing messages. Calls, locations, sitelinks, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page.

Visual product ads. Where you sell a product, Google provides the option of visual shopping ads (Product Listing Ads, or PLAs) that can help a user see what they will be clicking on. This kind of ad can really improve the click-through rate by offering a feature not available in organic search.

Brand visibility. Running paid search advertisements gets you seen by the right people. Even if they back off and conduct a brand search before clicking to your site, that visibility will pay dividends to your marketing.

Budget. PPC allows for a tight control of budget. Determine how much you are willing to spend per day (ideally with some initial and ideal ideas of returns), and set that fixed limit.

Targeting. PPC provides a laser-targeted way to get in front of potential customers. Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits. Organic traffic, by comparison, is far more scattershot.

Speed. While developing good organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. There is no faster way to get in front of customers at the very moment they are primed to buy than paid search engine advertising.

Agile. Speed provides agility. Want to test a new product? A new marketing message? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

Marketing intelligence. Where organic largely hides keyword data in the name of privacy, there is no such restriction with paid search. With conversion tracking and a solid integration with analytics software (like Google Analytics), we can determine what keywords convert and at what percentage and cost. This intelligence can be fed directly into organic search (SEO) marketing and can inform all other advertising to improve results across the board.

A/B testing. Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Again, this information can be fed back into all other digital (and traditional) marketing endeavors.

Stability. AdWords does not suffer the same turbulence that the organic results can suffer from. There are changes, but they tend to have a far lower impact and are more easily managed. Careful use of match types and analysis of the search term reports allow for the removal of junk search and an increase in ROI over time.

Cost. Despite what many advertisers believe, a PPC account that’s well set up and managed can be a low-cost way to generate leads for your business. If you are a local business targeting a small geographic area and a small set of keywords, you may find that you can generate more than enough leads without breaking the bank. Additionally, over time, accounts can be further optimized to drive down costs and increase return.

For more details on our products and services, please feel free to visit us at: Search engine marketing India, Internet Marketing Company India, Internet Marketing Company New Delhi, Internet Marketing New Delhi  &  Online Marketing New Delhi.

SEO: Improve your organic traffic

What are the pros and cons of organic traffic from search engines? Let’s begin with the pros:

Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.

Branding. Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.

Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. Also having strong review and reputation signals in place will deliver further benefit.

Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.

Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.

Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.

Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is cut back.

Improved click-through rate (CTR). A higher percentage of users click on the organic results. While there are exceptions to this rule, you will generate more clicks from a highly placed organic listing than from a highly placed paid ad.

More clicks overall. To maximize visibility and clicks, you will want to have listings in the paid and organic results. Keyword-level experimentation is needed here to see if you are paying for clicks you would get for free or increasing overall clicks and CTR in both paid and organic — but to truly maximize results, strong visibility in paid and organic is needed.

Scope. There are so many new queries every day that to maximize scope, you will need strong organic visibility. You will not want to pay for all kinds of clicks either or advertise every piece of content on your website.

Strategic advantage. Visibility in organic search is not quick or easy — which is a good and a bad thing. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way). This can provide a strategic advantage over the competition if they are relying on paid search.

It is not all sunshine and rainbows, though, and there are certainly cons to SEO. In many cases, organic traffic can be slow to come by, and you may be wildly outgunned. If you are just starting out, and the keywords you are targeting show results dominated by titans like Amazon and eBay, then you may need to rethink your strategy.

You may also need to develop content assets to achieve strong organic visibility. Not all businesses have the in-house resources to tackle content development, and this can pose a problem. Tactics such as safe, sustainable link building can be difficult to master, and often, a strategy is needed, along with expert support.

Organic traffic may also largely come in via informational or pre-purchase research queries. This is valuable traffic, but a more staged approach may be required to nurture those users to a purchase. This is a cornerstone activity in digital marketing; however, it is not always easy, and it is not a good fit for all businesses.

For more details on our products and services, please feel free to visit us at: Search engine marketing, Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India   &  Online Marketing Companies India.

SEO Causes Business Growth

SEO is the latest buzzword in digital marketing, and there’s a reason people specialize in it. There’s also a reason that it’s offered by so many different companies. It’s because being found online is tough. There’s a huge amount of noise out there, and there are so many different ways for people to market themselves. It can be very hard to navigate this minefield in order to really get your business to show up in search engines. That’s why there are companies who specialize only in Search Engine Optimization (SEO).

SEO is the buzzword of the moment, and it’s a service that many companies offer but may not provide tangible results. To really use SEO effectively, there is a lot of keyword research involved. There is also something that can be overlooked - that international searches will require different keywords. For people in international markets, there are companies available to do this for other markets.

For companies targeting one market, there can be gaps in the market research, and perhaps there is merit in using SEO specialists. By starting an SEO campaign, the keywords will be those used and searched for by American audiences. There is a huge benefit to having a specialist outside the immediate area in which you are based. Increasing the remit of the search engine keywords would increase online visibility and search engine results.

Accurate keyword research is one of the more difficult things to achieve, and it can often take more time than originally anticipated. What happens is that many people get preoccupied with searching for terms they already know, leaving out some of the more obscure or specific ones. What is important to remember is that not everyone will search for the same thing.

One of the most amazing things about the English language is its malleability. It’s one of the most versatile languages in the world and is known as the universal language. This is because a high percentage of countries in which English is not the first language, actively encourage the studying of English. As such, SEO is something that could be better researched in a variety of different dialects, locations, and phrases.

The problems inherent in the internet being accessible to all is that sometimes the specifics of SEO are lost in the noise of everything else. They are too broad, and also too narrow. This can lead to sub-par results and rankings, while there are other issues inherent in the broadening of searches. These issues could lead to certain phrases not showing up in local searches, or the ways in which people use terminology across industries.

There is a lot of this type of playing with language involved in SEO, for those who are in the industry, there is such a thing as being ‘too involved’. There are certain words, phrases, and sentences that are completely unique to the people who are working in that industry. Jargon is something that people use when they are too close to the center of the issue.

This is why SEO specialists exist. They work within a niche that they uniquely understand. They know the nuances of search terminology, the mindset of the people using the search terms. There is flexibility in language, and particularly in the language used online. This is what SEO specialists do. They take all the different ways in which people search for the same thing and apply that to your website and social media strategy.

People who are looking for specific services, more often than not, go online to search for these service providers. That’s why it’s now more important than ever to have a solid digital marketing strategy. Online marketing is integral to the success of a business, and in creating leads and generating business. Conversion tends to come as a result of successful digital marketing campaigns and for this, SEO plays a part.

Search Engine Optimization, when done correctly and effectively, can hugely increase leads to your website. Given that your website is the first port of call for people looking to work with you, this means you need a solid SEO strategy for your website. When your website ranks highly on Google, then you instantly increase your chances of driving visitors to your site.

Driving visitors to your website is then bringing them one step closer to seeing exactly what it is you offer and calling them to take action. When someone is on your website, it’s easier for them to see why they should contact you for what they need. Your website allows people to see what services you offer and how you offer them differently to others.

When you market your skills online, you are competing against people in the same industry, but globally. There is implicit competition within industries, within cities, and within countries when these marketing campaigns take place online. When keywords are applied without proper research, recognition of difference and ambiguity of language, then there is only so much that SEO can do.

What SEO specialists do, is research all the keywords used around the topic, and the competitors. Then these keywords are analyzed, the existing content is audited, and actionable SEO strategy is applied to websites digital marketing campaigns. This process is time-consuming and unless it is done properly, it will not yield results.

This is why outsourcing SEO to an agency or a specialist, in Dublin, London, or New York City, you can get a more rounded vision of the ways in which people are searching for information online. People in industries, no matter the industries, are capable of working within their expertize, but there is a time when that doesn’t cross over.

Explaining what you do in a way that makes it accessible to others, and to make it visible online, when up against others around the world, is something that SEO specialists can help with. Their entire work is to increase visibility using the keywords necessary and relevant to what you provide. They are an asset to online visibility, and this will ultimately drive engagement to your website.

For more details on our products and services, please feel free to visit us at: Search engine marketing India,  Internet Marketing Company India,  Internet Marketing Company New Delhi,  Internet Marketing New Delhi &  Online Marketing New Delhi.

 

Low-Cost Ways to Boost your Business Growth

 It will not be simple, but if you are ready for overtime and hectic schedules, here are some easy-on-the-money ways to help you boost your business growth.

Invest your efforts and resources in Organic SEO

71% of B2B researchers start their research with a generic search and no rational consumer looks past the first page of results. Every single firm in the market is churning quality content and is leaving no stones unturned to climb up the ladders of search engine rankings.

When you appear on top of the SERPs, your content brings in more traffic and hence more potential buyers – 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

To help your team with marketing that brings results, you can either keep flowing money to pay for SEO or invest more in organic methods. Introduce free SEO tools, encourage keyword research, diversify your content and ensure that visitors have the best experience on your site with regards to mobile optimization and page load time.

Nothing can beat Quality [with Quantity] Content

Online marketing campaigns run on quality content; it is the cornerstone of your brand’s digital footprint.

You have heard this over and over again, yet you’re falling short. This is probably because you think content curation is tedious, does not bring in visible results immediately and your content is not unique.

Take baby steps. Hire a content creator to craft at least one think-piece a week. It will help you put yourself on the map and you will also begin to establish yourself as a thought leader.

The exposure your content can bring in terms of traffic, new opportunities, prospects, and consequently revenue, is beyond any of our imagination. 82% of marketers who blog see positive ROI from their inbound marketing.

Customized customer-service will always fetch you greater ROI

The way you treat your consumers helps you distinguish yourself from your competitors. Most B2B customers want a personalized and seamless experience when they buy from you, and it eventually converts to free referrals and good reviews.

If you are just starting up and are on edge with the budget, let your staff do the advertising for the company. Make consistent efforts to keep your employees motivated so that it reflects in your customer service. 86% of buyers willing to pay more for a great customer experience will soon cover up for all the “extra” investments.  

A comprehensive email list is equivalent to gold

Email marketing is still as effective as it used to be. Anyone who says otherwise is either lying or hasn’t yet explored the potential of this marketing channel. Stats reveal that for every $1 you spent on e-mail marketing; you can expect an average return of $42. Email lists are like gold mines; they will make you prosperous only if you know how to capitalize on them.

There is no standard procedure to follow when it comes to emails. Every brand has its own way of connecting with their consumers. All you have to do is, write an open-worthy subject line, add relevant content and send it at the right time. Although a lot of emails are left unread, every person on your list wants a personalized email that suits their needs.

Leverage your social media accounts

Believe it or not, everyone uses social media. Be it for personal or professional purposes, you will hardly come across people who are unaware of the advantages of social media – 84% of B2B marketers use paid distribution channels (like Instagram, LinkedIn, Facebook, YouTube, and more) for marketing purposes.

It does not matter if you’re a small-scale business that is starting out or one that has reached a level of success, if you want free marketing, you HAVE to use your company’s social media handles.

Dig Deeper to explore the leader’s success-secret

Numerous start-ups and new businesses emerge from various corners of the world every year, but not all of them are able to taste success. So, what makes the others more victorious in their attempts to sell their products?

Research about what other leaders are doing and how it is working for them. Check out case studies of popular brands, online articles, and blogs, and listen to podcasts. Understand how they do it and draft your business growth plan accordingly. If you think it can be modified for better results, do it right away.

Set up an incentive program and capitalize on referrals

Referral marketing is another very effective and budget-friendly way of growing your business. As much as 84% of B2B buyers start their buying search with a referral. However, most companies fail to capitalize on these benefits simply because their salespeople don’t ask for referrals.

If you have existing customers, asking for referrals through an incentive campaign will help you boost your business growth. You can offer your program to consumers who have already made a purchase, motivating them to share their experience and use their credibility to spread the word.

For more details on our products and services, please feel free to visit us at:  Online Marketing, Social Media Marketing,  Internet Marketing,  Search engine marketing  & Internet Marketing Company.