Mobile-First
Google
rolled out mobile-first indexing in 2018, which is based on prioritizing
content and links from mobile website pages. The initiative will be carried
over to 2019, requiring web designers to give priority to the mobile version of
websites.
Moreover,
SEO is not the only factor that dictates the priority of web design. Statistics
show that 50% of global website traffic comes from mobile. As the mobile user
base increases, good visual effects and search experience are also factors need
to be considered in website design in 2019.
Speed
THREE
seconds. That’s all users spend in deciding whether to leave or stay on a
website. Your design has that much time to convince a user to stay.
Research by
Akamaii and Gomez.com shows that 50% of users want a website to load in three
seconds or less. Furthermore, due to the Speed Update algorithm announced by
Google in July 2018, designers need to reduce page load time if they want to
improve their search engine rankings. Thus, speed should be a second important
website design trend in 2019 for designers' consideration.
Personalized
Illustration Design
According to
statistics, the visual effect of the illustration on the user is 7 times better
than that of ordinary photography. The illustration is suitable to apply to the
homepage of the website, new user guidance, waiting for the interface, progress
page, etc.
Statistics
show that the visual effect of illustrations on the user is seven times better
than that of ordinary photography. Illustrations are suitable for the homepage,
new user guidance, waiting for the interface, and progress page - practically
any website element!
CSS3
Animation
The rise of
animation in the past two years has been very rapid. In the Forbes web design
trends in 2018, it predicated animation is one of the most powerful trends in
web design and will get highly popular among designers and users. The use of
CSS3 technology makes traditional web design more vivid and easy to use.
Since CSS3
animation is considered relatively new in the UI field, there is more room for
its development in the application of web design. It is therefore logical for
CSS3 animation to be used and developed more in the coming year.
Dynamic
Full-Screen Video Background
One of the
best ways to catch the customer’s attention is to create a website with a
dynamic video background. Moving objects tend to be more attractive.
Compared to
text or still images, short videos are a more convenient way to provide more
information, enabling the user to quickly understand the characteristics of the
web page or product.
Video helps
increase user time on page, which is good for SEO and conversion rates.
Facebook’s prioritizing video posts is solid proof of the medium’s
effectiveness. Moreover, given that we live in an era of diversified
information, the application of dynamic elements such as video backgrounds will
gradually increase.
Minimalism,
Simplicity But Not Simplistic
One of the
classic web design trends, minimalism is synonymous with simplicity. Often the
first choice for web designers, it embodies the “less is more” principle. The
fewer the interface design elements, the better.
With modern
life being so fast and dynamic, people have insufficient time to process
information, making redundancy a no-no. Good design enables users to digest
information in as short a time as possible. This is best achieved by using
fewer elements.
Whether it’s
the use of white design, contrast, or clear typography, a well-designed website
makes navigation easy and provides accurate information - making for a good
user experience. Well-designed CTA also makes for higher page conversions.
Responsive
Design
The rapid
development of reading devices in recent years - mobile devices, tablets, TVs,
wearables, and desktops - has made designers aware that responsive design
should be one of the mainstream web design trends in 2019.
Since Google
started highlighting mobile-responsive websites in 2010, mobile has become the
first choice for responsive web design. Now that the number of mobile users has
far exceeded that of desktop users, Google has also announced changes to its
algorithm to prioritize mobile-first indexing. The goal is to encourage
companies to update their responsive web design and enhance the online experience
of mobile users.
Bright and
Gorgeous Gradient
In the past
few years, more and more designers have adopted color gradation in design. In
2018, the fluid gradient was quite popular. Even if only one color is used, it
can create a rich layered structure with the help of gradients and different
images, resulting in an aesthetically pleasing experience. The use of bright
gradients and bold illustrations will be one of the mainstream color
combinations in 2019.
Creative
Bold Typographic
The layout
of the web page is just as important as the content displayed on the interface.
Statistics show that more than 95% of the information on a webpage is text. In
terms of influence on users, typesetting is second only to web color matching
and images.
Adventurous,
bold typography impresses the audience. Carefully selected fonts can convey the
emotions you need and build a powerful visual hierarchy. In fact, more big
names are starting to use their own exclusive fonts to enhance their brand's
recognition.
Mainstream Design
Tools
Regardless
of the type of web design - minimalism, responsive design, illustration design,
gradient design, or typographic design - design tools are the foundation for
everything. Efficient design tools never go out of style. In 2019, these design
tools will still be popular.
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