Technologically
advanced, we do pretty much everything online now and marketing is no
exception. There’s no denying, though, that offline marketing is still pretty
popular and making a choice between the two mediums is often a tough decision.
Offline
marketing
Also known
as traditional marketing, this includes print, TV, and radio campaigns. Offline
marketing has been popular for decades but in the light of online marketing,
its recognition seems to have faded a bit. For example, ad spend on TV
marketing came down from 18.9% in 2012 to 15.8% in 2018. There are many brands
who still swear by it, though. Why?
1. The
visibility is tremendous: This is the biggest seller when it comes to offline
marketing. Be it a newspaper ad or a TVC, the reach of the advertisement is
wide. Hundreds of thousands of people see the ads even a conversion rate of 1%
is pretty big.
2. The
longevity is much higher: Hoardings and TVCs, for example, stay for a long
time. Of course, results may not be instantaneous but these advertisements
leave an impression and the brand is remembered. Catchy jingles and slogans
become a part of our lives before we realize. We are still familiar with
Airtel’s Har ek friend zaruri hota hai jingle, aren’t we?
3. It is
quite effective: As explained in point 1, even 1% conversion rate amounts to a
lot through offline marketing because of the visibility. Thus, it is safe to
say that offline marketing is quite effective.
Online
marketing
The Internet
is quite new for many businesses but it has become attractive for a few
reasons. The number one reason is word of mouth. More and more businesses are
reaping benefits online and the curiosity is encouraging others to try it out
as well.
Most
businesses, it has been noted, give online marketing a try without expecting
too much. They are online because everyone else is. Only after they start
gaining benefits do they realize just how strong the platform is. Let’s take a
look at the specifics here:
1. It is
very cost effective: Especially when you compare it with offline marketing, you
will see that online marketing is easy on the pocket. This is one reason why
businesses don’t mind giving it a try. They don’t mind losing a small chunk of
their money to test the medium out and any benefit they reap is a bonus.
2. It helps
you reach the right audience: While offline marketing helps you reach a wide
audience, online marketing helps reach the right audience. When we say right,
we mean exactly who you are targeting. For example, advertisements about baby
shoes would be useless to teenagers and single adults. Through Internet
marketing, you can push your ads only to those who are married and have kids
(in case of social media) or are looking for baby shoes or baby products (in
case of Google). This will avoid spillover and ensure higher conversion rates.
3. Just
about every penny is accounted for: Online, you can analyze your spend. You can
understand how much money is being spent on which campaign. You can optimize
your campaigns accordingly to make them more effective. This is a major
advantage that offline marketing doesn’t come with.
4. You
understand your customers: Online, you can interact with your customers
directly and understand their pain points. You can find out whether they are
happy using your services and how you can improve to serve them better.
Understanding your customers also helps personalize ads according to their
expectations, thus helping you connect with them. And, we all know emotional
connection does magic!
It is important
that you have a strong presence online and use this amazing medium to scale
your business by reaching the right audience. Of course, offline marketing does
wonders as well and if it has been working for you, we suggest you balance both
mediums to obtain the highest benefit. One thing to remember is to ensure that
both go hand in hand and you run similar campaigns together. This will help
strengthen your branding. Your audience will find it easier to remember you.
For more details on our products and
services, please feel free to visit us at Best Online
Marketing Company, Social Media
Marketing, Internet Marketing
India, Social Media
Marketing New Delhi, Internet Marketing
New Delhi
No comments:
Post a Comment