Casual users
rarely notice them, but HTTP (or, http://) and HTTPS (https://) are both
options for the start of a URL, showcasing an important difference in all those
web pages you visit on a daily basis. Even if you’re not very keen on finding
out how stuff works, we bet this one will expand your horizons. Consider this
your first lesson if you’re interested in learning more about internet
security.
HTTP: No
Data Encryption Implemented
Every URL
link that begins with HTTP uses a basic type of “hypertext transfer protocol”.
Created by Tim Berners-Lee back in the early 1990’s, when the Internet was
still in its infancy, this network protocol standard is what allows web
browsers and servers to communicate through the exchange of data.
HTTP is also
called “a stateless system”, which means that it enables connection on demand.
You click on a link, requesting a connection, and your web browser sends this
request to the server, which responds by opening the page. The quicker the connection
is, the faster the data is presented to you.
As an
“application layer protocol”, HTTP remains focused on presenting the
information, but cares less about the way this information travels from one
place to another. Unfortunately, this means that HTTP can be intercepted and
potentially altered, making both the information and the information receiver
(that’s you) vulnerable.
HTTPS:
Encrypted Connections
HTTPS is not
the opposite of HTTP, but its younger cousin. The two are essentially the same,
in that both of them refer to the same “hypertext transfer protocol” that
enables requested web data to be presented on your screen. But, HTTPS is still
slightly different, more advanced, and much more secure.
Simply put,
HTTPS protocol is an extension of HTTP. That “S” in the abbreviation comes from
the word Secure and it is powered by Transport Layer Security (TLS) [the
successor to Secure Sockets Layer (SSL)], the standard security technology that
establishes an encrypted connection between a web server and a browser.
Without
HTTPS, any data you enter into the site (such as your username/password, credit
card or bank details, any other form submission data, etc.) will be sent
plaintext and therefore susceptible to interception or eavesdropping. For this
reason, you should always check that a site is using HTTPS before you enter any
information.
In addition
to encrypting the data transmitted between the server and your browser, TLS
also authenticates the server you are connecting to and protects that transmitted
data from tampering.
It helps me
to think about it like this - HTTP in HTTPS is the equivalent of a destination,
while SSL is the equivalent of a journey. The first is responsible for getting
the data to your screen, and the second manages the way it gets there. With
joint forces, they move data in a safe fashion.
The
Advantages of Using HTTPS
The security
benefits mentioned above - authenticating the server, encrypting data
transmission, and protecting the exchanges from tampering - are the obvious
main advantages to using HTTPS. Site operators want and need to protect their
visitors data (HTTPS is actually a requirement for any sites collecting payment
information according to the PCI Data Security Standard) and site visitors want
to know that their data is being transmitted securely.
The growing
demand for data privacy and security from the general public is another
advantage to using HTTPS. In fact, according to We Make Websites, 13% of all
cart abandonment is due to payment security concerns. Site visitors want to
know that they can trust your site, especially if they are entering financial
details, and using HTTPS is one way to do that (i.e. it’s one way to show your
visitors that any information they enter will be encrypted).
HTTPS can
also help with your SEO. Back in 2014, Google announced HTTPS as a ranking
signal. Since then, some studies and anecdotal experience from companies who
have implemented HTTPS indicate a correlation to higher rankings and page
visibility.
For more details on our products and
services, please feel free to visit us at Online Marketing Company India, Online Marketing Companies India, Online Marketing Company New Delhi, Online
Marketing, Social Media
Marketing
No comments:
Post a Comment