Online
reputation management (ORM) is a strategy and process of monitoring,
identifying, and influencing your digital reputation and credibility online. An
effective online reputation management strategy can also provide you with new
opportunities and insight on increasing your brand awareness.
If you are a
business owner, I’m sure you know that having a good reputation is important
for business growth. The same goes for your digital reputation, as most people
in today’s digital business lifestyle go online when they have a problem or
require information regarding a specific product or service. If your reputation
is negative online, will these people looking for answers turn to you? At the
end of the day, a bad reputation online will have a negative effect on your
business objectives.
There are
many other reasons why it’s important to have an online reputation management
process in place to help you with your social media and other digital marketing
campaigns, but here are just a couple of reasons to consider getting one.
1. Increase
sales
Many people
are researching brands, services, and products online before they make the
final purchase decision. Do you know what they are looking for? If not, then
you are already missing out. What difference do your marketing campaigns make
if you are not sure what message is being received by the people you are trying
to reach?
Most
companies start to investigate when their sales start to drop. For some,
regaining momentum is not worthwhile economically and the service or product is
discontinued. What if you had valuable insights about what your target audience
is looking for online? Would this change the game a bit?
2. Build
trust and credibility
Having the
trust of your clients is a major component of success. Your clients discuss
their purchases with friends and when they have a problem they will most likely
spread the word about their experience. The internet makes everyone a citizen
journalist and you should now worry about negative content spreading like
wildfire online. If your company suffers a loss of confidence in the public,
there is a chance that you will never be able to turn it positive again. If you
can recover from this negative publicity to regain trust from your target
audience, the cost will be high in comparison with having a process in place
that could have prevented it.
3. Show your
best side
Current and
potential investors, corporations, banks, and the general public are all going
online to research your business before doing business with you. Look at
investors as simply being consumers on a different level. These investors don’t
know your company well enough and will often make decisions on the information
that is available to them. Once again if you have a negative reputation online,
it will show. Do you want to be associated with a business with a negative
reputation?
4. Online
insights
Gossip,
speculation, and rumors have destroyed great names in the past and many
businesses have lost the confidence of their target market due to this. Today
it’s very common to see a celebrity or business with an associated scandal to
simply vanish. Quite often this happens by an abundance of all the negative
information floating around about them.
During a
crisis online it is very common to have inside information available, but is
often leaked to external sources before reaching all of the essential channels.
Back in the day it was easy to remove the issues internally before they went
out to the public. In today’s technology driven lifestyle with access to the
social web in our pocket, news travels fast, especially if it’s negative. It
can take seconds to collapse a brand that took years to build.
5.
Recruitment
Having
professional staff is the foundation for a successful workforce. The top
individuals in every industry are forever head hunted and by knowing that, they
will most likely research your company and look at all the facts concerning
your brand before they accept any position at your company. If you know what
your competitors, clients, and employees are talking about online, it can make
a big difference in hiring someone with a good reputation.
For more details on our products and
services, please feel free to visit us at Online Marketing
Company, Internet Marketing, Best Online Marketing Company India, Search engine
marketing New Delhi, Social Media Marketing India
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