Link Building in 2019

Links go hand-in-hand with your content plan.

In fact, Google has stated that content and links are its #1 and #2 ranking factors, respectively.

Makes sense, then, that building a quality backlink profile should be a key part of your SEO strategy in 2019.

There are a few types of links you’ll want to focus on.

Editorial Links

Editorial links are backlinks that you earn because your content is so awesome. They’re not links you get from guest-posts or because you requested them from another webmaster.

That’s an additional reason why you need to produce amazing, relatable, shareable content. Because it will get you backlinks from other websites.

In fact, editorial links are the most valuable types of backlinks. You’ll likely notice that your rank goes up when other authors start linking to your articles.

Whitehat Acquired Links

When you do decide to pursue a backlink strategy, make sure that you play by the rules.

There are countless sites online that will sell you backlinks from private blog networks (PBNs). Although you might be tempted to take that kind of shortcut, you’ll be playing with fire if you do so.

Why? Because it’s a blackhat technique to pay for backlinks.

You can be sure that Google is on the hunt for those PBNs. Once they’re discovered, the links won’t pass any page rank, and you will have paid for absolutely nothing.

Even worse, though, you could find that your site gets penalized by Google. If that happens, all your SEO efforts won’t mean anything.

So do yourself a favor: only pursue whitehat links.

Make Sure Your Site is 100% Technically Correct

Technical SEO is admittedly the less glamorous side of SEO.

But it still has an incredible impact on your rankings.

One out of place element – anything from duplicate content issues to outdated sitemaps – could be a cause of rankings drop.

Going into 2019, it’s important to have someone adept in technical SEO to take a look at your site and ensure all there’s nothing going on behind-the-scenes that could hurt your search rankings.

There’s a lot to cover here, but I’ll go over some of the biggest technical SEO factors you need to be aware of – and on top of – in 2019.

Move Your Site to HTTPS

We’re getting to the point where it’s mandatory to have a website that uses the secure HTTPS protocol instead of the insecure HTTP protocol.

For starters, Google gives a bit of a ranking bump to sites that use HTTPS.

Beyond that, Google Chrome began marking all non-HTTPS sites as “Not secure” in July 2018.

If you have a website that you’re trying to position as an authority on a subject, it’s going to be difficult to accomplish that when Google Chrome users see “Not secure” in their browser bar as they’re reading your content.

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