Has SEO (Search Engine Optimization) played a role in
your business over the last few years? If it has and you’ve spent any time
reading about this subject, you’ve likely come across articles that proclaim
the death of SEO. Although that topic is always a popular one for people who
are looking to generate some extra views, it’s something that gets repeated
year after year.
The reality of this type of marketing is as long as
consumers are using search engines to research things they need and make
purchases, SEO will be around. That’s why you won’t find any mention of the
“downfall” of SEO on our list of its current state in 2016. What you will find
are some suggestions based on the very dynamic nature of search engine optimization.
So with that in mind, here’s the direction this strategy will continue moving
over the course of this year:
1. B2C Video Content
Written content has been the online standard for both B2C
and B2B marketers. However, 2016 marks a shift for those in a B2C space. Due to
the falling cost of video production and the ability of this type of content to
reach consumers through Google and other channels, video will start to provide
a better ROI for B2C businesses. While the same won’t be true for the B2B space
this year, that doesn’t mean companies shouldn’t think about getting on the
path now that will eventually be followed.
2. Mobile Search Engine Optimization
It’s now common for websites to receive more than half of
their traffic from mobile devices. That’s why mobile SEO best practices like
responsive design will become a default for business instead of an
afterthought.
3. Social Content
You may have noticed that over the last year or so,
Google searches often yield results from Twitter or Facebook’s platforms. While
it took longer than many industry analysts thought for Google to get serious
about indexing social content, they’re committed to it now and will continue to
expand their scope during 2016.
4. Deep Links in Apps
In addition to indexing social content, Google is making
it a priority to index content from apps via deep links. So if your business
utilizes any type of mobile app, making it organized and crawlable will be very
important this year.
5. Digital Assistants
People are getting more comfortable with speaking to
their phone and asking it to search for things. This behavior is now expanding
to other devices like Amazon Echo. Since these types of searches involve
natural language, SEO strategies will need to take this shift into account.
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