1.
Content
is king. Yes, you've heard before that content is what
search engines like. Well it's true. Google looks for content (more than 800
words on a page to make it relevant) while Bing and Yahoo seem to be okay with
shorter website page articles (they look at the first 400 words on the
page). Either way, make sure that your website pages have good, clear,
keyword rich content. Bold
your keywords and be sure to
include them at the beginning and end of your page.
2. 2. Add Alt-tags to your images. Search engines do not know what your images are,
which is why you have to tell them in the alt-tag. When using the new content
management system in the admin area for blog posts, mailers, calendar or news stories,
if you insert an image there is a field for "Alt-Tag". This is where
you would include your short keyword rich sentence to describe your image. Take
it a step further and name the actual image file a keyword. Ex: If you are
inserting an image of your hotel, save the file as
"Daytona-beach-hotels" and upload it using the alt-tag "Daytona
Beach Hotels". This will let the search engines know what your image is.
It also helps the picture show up in Google Image searches.
3. Name your landing pages using keywords. Search engines pay attention more to
websites with the keywords in their url. Say your website name is"yourwebsite.com" and you are trying to rank for search
keywords like "Daytona
Beach stores". Add
a page to your website called "daytona-beach-stores" and add related
content using your keywords and image with the alt-tags. . You can create this
on the fly in the admin area by going to Content>Landing Pages>Add
Landing Page. The name field is where you would add your page title. Once
submitted, your website page url will be www.yourwebsite.com/daytona-beach-stores.
(Be sure to add a dash between words so that the search engines will treat them
as separate words).
4. Add meta-tags. In your admin area, go to Content>Meta-tags to
edit your meta-tags. This is how you tell the search engines what each website
page is about. Not sure what meta-tags are? This is also found under the
instructions tab in the Meta-tags part of your admin area. You can also edit
meta-tags for calendar items, news items, blog posts, and Realtor listings by
going to the details of these items.
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