What is Social Bookmarking

Whenever you email a friend, family member, colleague or anyone and send them a link or a website you think that they are looking for or they might find interesting, you are participating in Social bookmarking. The process of saving bookmarks to a public Web site and “tagging” them with keywords is called Social bookmarking. In simple words, it is the act of tagging a website and saving it for later use and reference. These tagged websites are saved on the web instead of the your own web browser. It enables users to add, annotate, edit and share bookmarks of the websites. Social bookmarking is a powerful tool in promoting a website.

How to do Social bookmarking?

You have to register with a social bookmarking site. It lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private. Some of the bookmarking sites check intermittently if the bookmarks still work and notify the user when the URL no longer functions. Some of these sites include Reddit, Tumblr, Stumbleupon etc. Social bookmarking is particularly useful when collecting a set of resources that are to be shared with others. Anyone can participate in social bookmarking.

How does Social bookmarking work?

You can not only save your favorite websites and send them to your friends but you can also see what other people have found interesting enough to tag. Bookmarking sites allow you to browse through the matter which is currently trending as popular, or recently added. It also gives you a categorized list of the items you want to search for like shopping, education, sports, etc. Social bookmarking sites have earned a title of intelligent search engines.

How does it help you?

Social bookmarking helps you to get whatever information you are searching for on the web. You can narrow down your search and find exactly what you are looking for.

Usually, all Social bookmarking sites update and display recently added lists and popular links. It enables you to get the updated information you are looking for. It enables you to even know about the things and information which you are unaware of but would like to know.

Comparing Social bookmarking with Search engines

Social bookmarking, as a search engine has advantage over traditional search engines which we commonly use. All tag-based classification of internet resources such as websites is done by human beings. It enables quality and eminent resource search as content of the resource is better understood because of the human touch it has. People can search and bookmark pages, links and resources which might not have been exposed yet on our tradition search engines. In addition to the above, ranking can be given to particular resources based on how many times it has been bookmarked by the users. It ensures viewing quality resources.

Bookmarking in Social Media Marketing plays an important role to advertise and market your business in a better way. So start bookmarking now and use it to your best advantage.

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Social Bookmarking Ingredients

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other people. The following is a partial list of popular social bookmarking sites:

 Delicious: (originally called del.icio.us) invented tagging and coined the term social bookmarking. It is a web service for storing, sharing, and discovering web bookmarks. All bookmarks posted to Delicious are publicly viewable by default, although users can mark specific bookmarks as private. Imported bookmarks are private by default.

 Furl: A free service that maintains important items that you find on the web and allows you to find them quickly again.

 Simpy: A web-based personal and bookmarking service, which was acquired by Yahoo! but still operates independently.

 Citeulike: A free online service that organizes references to academic papers and can be shared with others.

 Connotea: A free online reference management service for clinicians, researchers and scientists. Connotea is sometimes called a social citation service.

 Digg: A social news website. The site's cornerstone function consists of letting people vote stories up or down, called digging and burying, respectively. Many stories get submitted every day but only the most Dugg stories appear on the front page.

 Diigo: Diigo allows signed-up users to bookmark and tag webpages. Additionally, it allows users to highlight any part of a webpage and attach sticky notes to specific highlights or to a whole page. These annotations can be kept private, shared with a group within Diigo or a special link forwarded to someone else. The name "Diigo" is an abbreviation for "Digest of Internet Information, Groups and Other stuff.”

 StumbleUpon: An Internet community that allows its users to discover and rate random web pages, photos, and videos. It is a personalized recommendation engine that uses peer and social-networking principles. Web pages are presented when the user clicks the "Stumble!" button on the browser's toolbar. StumbleUpon chooses which Web page to display based on the user's ratings of previous pages, ratings by his or her friends, and by the ratings of users with similar interests. Users can rate or choose not to rate any Web page with a thumbs up or thumbs down.

 Connectbeam: A social bookmarking and tagging service targeted toward businesses and enterprises

 Lotus Connections: A product that is owned by IBM. It is social software for business. The product provides businesses of varying sizes with a Web 2.0 collaborative work environment.

 Sites such as reddit and Newsvine offer a similar system for organization of social news.

Advantages

A social bookmarking system has several advantages over traditional, automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as websites) is done by humans who understand the content of the resource, as opposed to software, which algorithmically attempts to identify the meaning of a resource.

Additionally, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders. Moreover, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it (although both types of ranking are susceptible to fraud and both require technical countermeasures to try to deal with this).

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Reverse SEO And Is It Ethical

Online content marketing and SEO are great ways for a business to get more attention, but not every SEO tactic is ethical or worth the effort. Somewhere in the middle between modern high-value strategies and black hat tactics is something called reverse SEO, a recent topic with some divergent opinions surrounding it. Take a look at what reverse SEO is in detail, how it works, and whether it can be used effectively and ethically.

What Is Reverse SEO?

Typical SEO is designed to make certain desirable web pages, such as blog posts or a landing page, appear higher in search rankings. More suitable people visiting these pages leads to more revenue for that business through sales, subscriptions, etc. However, SEO can also be used in the exact opposite manner, to draw attention and page visits away from sites that a business doesn’t want people to see. If your goal is ever to worsen the ranking of web pages, you’re practicing reverse SEO.

As an example, imagine that a secondhand goods store with its own online presence is getting bombarded by unfair, unwarranted, and outright libelous negative reviews on independently hosted websites, all by someone with a grudge. Reverse SEO could be used to reduce the attention these pages get, worsening the rank of certain pages, thereby reducing the search traffic they get.

Why Is Reverse SEO Controversial?

In a sense, all SEO is about content visibility — pushing your own content up in search results and moving everything else down. Reverse SEO is just the most blatant form, and can be seen as a way for businesses to censor criticism, hide important truths from the public, or sweep unethical practices under the rug.

It’s easier to argue in favor of reverse SEO when using it against yourself. For example, let’s say that there are certain landing pages that you no longer want to draw attention toward, but for some reason, you cannot take them offline. Reverse SEO could help pull those pages further down in the search result pages of relevant keywords, helping the newer pages that you want people to visit show up higher.

How Does Reverse SEO Work?

he question of how reverse SEO works is as complex as asking how regular SEO works, because it’s essentially the same activity, only with the opposite objective. There are many acceptable means of reducing content visibility, such as creating large amounts of positive pieces. Essentially, moving on in this way is the best tactic you can use, in terms of ethics. Another perfectly acceptable method is to reduce the optimization of any pages you own that you don’t want seen, while emphasizing strong optimization for every page with similar or shared keywords.

However, there are also a number of morally gray strategies as well. These include creating brand new social media profiles, websites, and other content specifically to compete for traffic against negative keywords certain sites are built around. For instance, if there is a webpage made by a disgruntled ex-customer titled “[Business Name] Doesn’t Care”, positive content with similar keywords could be made, such as articles about how the business “Doesn’t Care If The Competition Cuts Corners”, using similar words and phrases to redirect traffic that could potentially have seen the ex-customer’s website.

When Is Reverse SEO Okay?

It’s up to a social media manager or other authority to decide how a business should focus its SEO resources and time, but in general, anything is acceptable so long as the intentions and choices made are honest and pro-consumer. On the other end of the spectrum, reverse SEO motivated entirely to protect your business, even at the cost of hiding legitimate information from the public, is unethical.

If you have acknowledged a mistake and released a statement of apology on your website, it’s perfectly rational to use reverse SEO that bumps this page above those who demonize you for something you’ve already made amends over. Helping more people get the full story and see your business in a complete picture is great, but refusing to acknowledge legitimate grievances and attempting to paint over them with obscurity is not, and such behavior will only backfire over time.

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White Hat Vs Black Hat

Just as in most things in life, there is a set of ethical standards when it comes to search engine optimization. While some companies strive to create user friendly content that organically attracts new visitors, others attempt to manipulate search engines into thinking they are producing quality content when in reality they are not. As with anything that takes such careful thought, time, and knowledge, there are those who will look for shortcuts and cheap tricks to try and get higher rankings.

As the most respected authority in search engines, and the internet in general, Google has earned a certain level of trust with web users. As the most widely used search engine, it promises to work towards a better internet where searchers are given exactly what they want – trusted reliable sources and experts that will provide them with the exact information they are looking for. This is why for years Google has warned against black hat SEO and given clear advice about how to create quality content that gets you recognized as an expert. Now, they have gotten even more serious with a very recent upgrade to Google Penguin that features sophisticated link analysis that devalues paid links.

What to do, AKA “white hat” practices:

1. Create rich content that people want to read, come back to, bookmark, or share.

2. Spread the word around by guest-blogging or otherwise getting reputable sources to link back to you.

3. Write well-thought meta tags that are designed for the user and not the search engine.

4. Use Google Analytics to come to an understanding of your traffic and to expand upon your visitor base.

5. Keep current with keywords and topics.

Make sure your site does not employ any of these “black hat” tactics:

A general rule of thumb is not to try and outsmart the search engines and avoid putting in the time, effort, and patience involved with getting your site a high listing organically. Unethical SEO tactics can give you short term results, but SEO is a long-term investment that takes time and a lot of hard work.

1. Hidden content, whether it be commented out, scaled down, or colored white – it cannot be seen by the user and therefore does not benefit them. The search engines, on the other hand, can read this text – but are smart enough to know the difference.

2. Don’t stuff keywords in your meta tags or in your content. Repeating the same words or content over and over is not what visitors need, and therefore won’t get you ranked.

3. Subscribe to a link farm / pay for links. Your links need to come from credible sources, not form websites that simply spew out lists of links.

4. Doorway or gateway pages are sometimes created that feature high quality, optimized content, but then immediately direct visitors to another page. This bait-and-switch method can get you banned from indexes.

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What is SEO

Search Engine Optimization is, very simply, the act of acquiring traffic from search engines to any of the digital assets that you own.

Most commonly the asset is your website, but I’m going to talk about a couple of other digital assets that you can drive traffic to as well.

If I only had 30 seconds to tell you how SEO works, I would tell you it’s these three things:

1. Document relevancy: all the stuff we do on our pages to make them more relevant for users and search engines.

2. Increasing authority: all the things we do outside of our page in order to let search engines know we’re trustworthy and useful to users.

Things like links, views, sales, favorites. We’ll talk a little bit more about those—they’re kind of dependent on the platform.

3. Technical optimization: all the behind-the-scenes engineering that SEO pros do to make it easier for search engines to find a website.

What is SEO not?

There are a lot of misconceptions out there so I always like to also touch a bit on what SEO is NOT.

• SEO is not paying for traffic. This type of strategy is considered “black hat” today and it is highly recommended to not follow it in any way.

You might read or hear about “paid traffic”, as opposed to organic search traffic—but in that situation, paid traffic refers to traffic that has been attracted through non-organic methods—such as PPC (Pay-per-Click) advertising, for example.

• SEO is not a scam. It’s is not shady or against Google’s terms of service. SEO is completely acceptable and normal if done in a “white hat” way. Lots of companies rely and depend on it. SEO works.

• SEO is not that fast. A lot of people jump into this the wrong way—they expect to see SEO results right away and that’s usually not the case.

• SEO is not just for Google anymore. There’s a number of different platforms that you should be doing Search Engine Optimization on, depending on your business.

• And, most importantly, SEO is not that hard. Actually, my favorite aspect of Search Engine Optimization is that once you understand it, it’s really not that difficult.

To rank well you need to have high quality content, be extremely informative and establish yourself as an expert in your niche. So many of my clients have blogs that are posting about absolutely anything within their industry, take a large make up brand I deal with as an example. They post trends, fashion, eyes, lips, skin care, celebrities, news, animal cruelty, and just about anything that remotely relates.

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Why SMO is Important

Most of the people related to digital marketing industry believes that SEO is the key for market your products or brands. But how much time you invest in the development of SMO?

While it is also very important, in recent scenario it is seen that SMO is getting more crucial when marketing your products or brands.

For online marketing the most important thing is visibility & raising awareness. Generally people find your business online in various ways like: i) your products comes up top in the search results. ii) There is a link of your website from other website. iii) They already know about your business & go looking for you.

SEO is a set of strategies with a long term aim for bringing more people to the website by improving the search rankings. SMO which can be a part of SEO, contributes all the above three ways people find you online.

How SMO Work?

SMO or social media optimization is all about the social networks & using them to promote business or products. It has to do with carving out a presence & reputation of your business through different social media like Facebook, Twitter, Pinterest, blogs or forums.

Working with SMO can help to strengthen your brand & boost the visibility of your products which in turns helps you to get new clients for your business & increase sales. But the most important thing is that as there are lots of noise in the internet world so you have to cut the noise & reach to the target audience for better result. Another vital point should keep in mind that the SMO strategy needs personal touch as to give your organization personality in a way that resonates with your target community.

What shouldn’t do?

Social media is all about having conversations & building community. That’s why indiscriminate links scattered in different social media is annoying. Also lack of personal touch may result you unfollow in social networks which directly affect your brand authority.

What should do?

SMO is based on the two words: engagement & participation.

Engagement is all about the connecting with your fans & followers. It is about to building the relation with the community of vested members who will respond to & share your social media content for its high quality, relevant content etc.

Participation is all about actively taking part in discussions & responding directly & personally to the followers.

Why SMO is More Important:

SMO activity not directly related for calculating the google ranking. But it indirectly helps to get better rank in google. The content you are sharing in social media should be relevant, authoritative & ofcourse sharable. The most your content shared in social media, the higher the Hummingbird algorithm values its perceived quality & the better you will rank in google.

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Why SMO is Important

Most of the people related to digital marketing industry believes that SEO is the key for market your products or brands. But how much time you invest in the development of SMO?

While it is also very important, in recent scenario it is seen that SMO is getting more crucial when marketing your products or brands.

For online marketing the most important thing is visibility & raising awareness. Generally people find your business online in various ways like: i) your products comes up top in the search results. ii) There is a link of your website from other website. iii) They already know about your business & go looking for you.

SEO is a set of strategies with a long term aim for bringing more people to the website by improving the search rankings. SMO which can be a part of SEO, contributes all the above three ways people find you online.

How SMO Work?

SMO or social media optimization is all about the social networks & using them to promote business or products. It has to do with carving out a presence & reputation of your business through different social media like Facebook, Twitter, Pinterest, blogs or forums.

Working with SMO can help to strengthen your brand & boost the visibility of your products which in turns helps you to get new clients for your business & increase sales. But the most important thing is that as there are lots of noise in the internet world so you have to cut the noise & reach to the target audience for better result. Another vital point should keep in mind that the SMO strategy needs personal touch as to give your organization personality in a way that resonates with your target community.

What shouldn’t do?

Social media is all about having conversations & building community. That’s why indiscriminate links scattered in different social media is annoying. Also lack of personal touch may result you unfollow in social networks which directly affect your brand authority.

What should do?

SMO is based on the two words: engagement & participation.

Engagement is all about the connecting with your fans & followers. It is about to building the relation with the community of vested members who will respond to & share your social media content for its high quality, relevant content etc.

Participation is all about actively taking part in discussions & responding directly & personally to the followers.

Why SMO is More Important:

SMO activity not directly related for calculating the google ranking. But it indirectly helps to get better rank in google. The content you are sharing in social media should be relevant, authoritative & ofcourse sharable. The most your content shared in social media, the higher the Hummingbird algorithm values its perceived quality & the better you will rank in google.

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SEO VS. SMO

Internet Marketing is a cutting-edge industry that is constantly evolving. There is something new to learn every day, and what worked yesterday doesn't work today. As an internet marketing firm, we can tell you that it is a full-time job staying on top of each new trend, practice, and Google update.

On the one hand, this fluidity is exactly why businesses need a third party to manage all of their digital marketing strategies — you, as a business owner, already have your hands full with your business operations. On the other hand, this fluidity is also why it is so easy for businesses to be taken advantage of by, shall we say, less-than-reputable individuals or companies looking to earn a quick buck off of a business's naiveté.

What Is SEO?

Simply put, SEO is a set of tactics that brings more people to your site by improving search engine rankings. A good SEO strategy includes a number of practices and techniques to make sure that people who are looking for the products or services that you offer, or information relevant to your industry, find your site before they find your competitor's site.

What Is SMO?

Social media optimization is the part of search engine optimization that deals with all things social. It includes:

• Setting up and optimizing social profiles to make them as visible and relevant as possible

• Publishing fresh, interesting, shareable content

• Participating in social conversations to humanize your company and build brand recognition

• Providing a place where customers can praise or complain about your company's service

• Responding graciously and appreciatively to customer praise

• Addressing customer complaints and resolving issues in a transparent manner

Social media is where the community comes together to talk, and whether you're participating in that dialogue or not, you are still likely a topic. Social media optimization is where you get to find out what your customers like, dislike, need, and want. You can find out how they feel about your company for virtually nothing — it's free market research! All it costs is time.

How SEO and SMO Fit Together

Google is ever striving to make sure that the companies who make it to the top of the search results page are the ones who deserve to be there. This is why companies who practice techniques like keyword-stuffing and link-spamming are quickly rooted out and penalized. Google wants to provide information to their users. If you are providing solid information and fresh content relevant to your industry, then Google thinks that you belong at the top.

Social media optimization then, is what proves to Google that your site provides valuable information to their users. The more social media users engage with you and share your content, the more authority you must have in your industry, the higher you rank. Therefore, SMO is a hugely important piece of the SEO pie!

However, the ultimate goal of any SEO strategy is not to drive people to your Facebook page or Pinterest board... it is to drive people to your website so that your website can do ITS job and convert users into paying customers. There are many places across the internet that customers can go to find out if you are a company who knows what it's talking about, treats its customers well, and provides good service at a good value. If your SEO strategy leaves out these other sources of potential web traffic, then you're missing out on a lot of potential customers. Can you afford to lose this potential revenue to your competition?

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Google Analytics - Webigg Technology

The Audience section of the Google Analytics dashboard contains metrics that can help you track website traffic, see the number of pages viewed, and estimate audience interest in your content.

While Acquisition metrics reveal how users got to your site, and Behavior metrics tell you what pages they visited while there, Audience metrics comprise the heart of the Google Analytics platform and are the first items you see once logged in.

There are seven primary audience metrics to which you should pay attention: Sessions, Users, Pageviews, Pages/Session, Average Session Duration, Bounce Rate, and % New Sessions.

Sessions

Sessions, formerly referred to as “Visits,” reveals the number of interactions a user has while actively engaged with your site. All usage data — pageviews, events, ecommerce, and more — is associated with a session.

Google Analytics records sessions based on two factors: time and “campaigns,” which consist of different traffic sources, such as search engines, referring sites, or other tracked URLs.

A visitor can leave your site, return, and still be in the same session. However, if a user is inactive on your site for 30 minutes or more, then returns, Google Analytics records that as a new session — something it calls “time-based expiration.”

Users

The User metric shows the total number of users (visitors) who have registered at least one session in a given period. It tells you how many users came to your site — regardless of whether or not they visited multiple times — and includes both new and returning visitors.

Google Analytics calculates a user in two ways. The first is based solely on the number of sessions in the given date range and the time of each session, as described above. The second, on the cookies Google Analytics adds to the visitor’s browser.

Both calculation methods can produce inaccurate results.

Pageviews

A “pageview” is a view of a page on your site by a visitor, which Google Analytics tracks. The Pageview metric shows how often visitors access your web content.

A high number of pageviews could be due to the value and quality of your site content. It could also be that visitors are unable to find what they’re searching for or are reloading pages that don’t render correctly. Refer to the other metrics to determine the exact cause.

Pages/Session

This metric calculates the average number of pages viewed during a session. It counts multiple views of a single page.

Pages/Session can help determine how well the visitor flows through your content, from one page to another. The closer your Pages/Session is to the number one, the less likely visitors are proceeding along the path to conversion. Ideally, your Pages/Session would be close to the number of pages required to complete a conversion.

Average Session Duration

This metric records the average length of a session in hours, minutes, and seconds.

The more relevant your site is to the visitor, the longer the average session duration will be since a visitor will spend more time accessing information that interests him.

If the Pages/Session metric is low and Average Session Duration is high, it could mean that there’s either too much information on one page, resulting in more time spent there, or that the information is confusing, resulting in a longer duration.

Bounce Rate

The “bounce rate” is the percentage of single-page visits. By that I mean a visitor lands on a page and then leaves the site, rather than exploring further. Blogs commonly see high bounce rates, since visitors tend to read a single post and then move on.

% New Sessions

The % New Sessions metric shows a ratio of first-time visits to returning visits. This metric is not only important in tracking the number of new visitors coming to your site, but also the extent to which you are encouraging them to return.

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